Luke Mendonca
Media Manager
Kronberg
Summary
Innovative technology professional with several years of diverse experience. Skilled in enhancing systems and aligning technical solutions with business objectives. Proven success in leading projects from start to finish and contributing to organizational growth and success.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Social Media Manager
Akshun NFT
11.2024 - Current
- Manage an X account focusing on English Premier League game poles with game expected to launch in the 2025/26 EPL season.
- Reply and interact with major accounts to increase channel users to the NFT’s discord.
Junior Production Assistant
BLAUWFILMS
02.2023 - Current
- Composed social media strategy across three platforms, amplifying follower engagement by 100 users and increasing website traffic from social channels by 30 views weekly during 2023.
- Developed plans for website design, social media campaign, new projects and future concepts.
- Aided in hiring new coworkers and artists into the platform.
- Devised content online with blogs and SEO.
- Produced and created music for promotional and fictional material.
Primary Organizer
ACHI LIVE
09.2024 - 04.2024
- Fortified Rotterdam's fashion and music scene by platforming 15+ emerging artists, offering exposure to new audiences, and fostering cross-cultural connections between Atlanta and Rotterdam’s creative communities.
- Key Events & Accomplishments:
- Launch Networking Party (Monday)
- Collaborated with a local networking collective to organize an industry mixer at a clubhouse, fostering connections between creatives, designers, and brands.
- Managed venue logistics, guest list, and partner coordination.
- Studio Sessions & Pop-Ups (Tuesday & Wednesday)
- Directed studio sessions at Cult North, providing a platform for emerging designers to showcase work.
- Coordinated pop-up shops at Roffa and Foreign Vintage in Rotterdam’s city center, driving foot traffic and sales for participating brands.
- Street-wear Market & Open Mic Competition (Thursday)
- Designed a street-wear market in South Rotterdam, featuring 10 regional brands, enhancing visibility for independent designers.
- Spearheaded the creation of a live DJ competition featuring 15 local artists and fostering community participation.
- ACHI LIVE: Closing Performances (Friday)
- Curated a live music event with artists headlined by collective OMNI.
- Orchestrated logistics for 15+ artists, including scheduling, stage setup, and sound checks, resulting in zero performance delays and ensured talent satisfaction was at 100%.
Founder/Promoter
IN THE CUT ROTTERDAM
05.2023 - 01.2024
- Conceptualized and generated 2 hip-hop events, drawing 250 attendees per event, spotlighting emerging artists and building a recognized brand that increased returning fan base by 75%.
- Organized social media management and stage planning to help facilitate the live acts and DJed.
- Promoted the event in-person and through social media by creating fliers and graphic/animated content for Instagram and Facebook.
Social Media and Content/Design Intern
MAISON GATE
02.2021 - 12.2021
- Innovated digital content for a streetwear brand in the form of newsletters, posts, music, and graphic design content.
- Launched new social media campaigns on Instagram and TikTok, generating average engagement rates of 8%, 2x higher than the industry average for street wear brands.
- Arranged 2 photo shoots to make content for the brand with models from Rotterdam and Amsterdam.
Media Club Lead
Frankfurt International School
08.2016 - 12.2018
- Operated and taught younger students how to use professional Sony and Nikon movie cameras to stream school sports and events.
- Co-established a film festival at FIS in June 2018, where students produced short films.
Intern
German Film Institute Frankfurt
06.2018 - 07.2018
- Cataloged film reels and related archival materials using the museum's collections management system, improving accessibility for researchers and internal staff.
Education
MA - Creative Industries
Erasmus University Rotterdam
08.2022 - 07.2023
BA - Media and Communications
Erasmus University Rotterdam
08.2019 - 07.2022
Skills
Experienced: Social Media Strategy, Digital campaigns, Content Creation, AffinityDesigner, Logic Pro X, Music Production, Sound systems, Event Management, Google Docs, Microsoft Office
Timeline
Social Media Manager
Akshun NFT
11.2024 - Current
Primary Organizer
ACHI LIVE
09.2024 - 04.2024
Founder/Promoter
IN THE CUT ROTTERDAM
05.2023 - 01.2024
Junior Production Assistant
BLAUWFILMS
02.2023 - Current
MA - Creative Industries
Erasmus University Rotterdam
08.2022 - 07.2023
Social Media and Content/Design Intern
MAISON GATE
02.2021 - 12.2021
BA - Media and Communications
Erasmus University Rotterdam
08.2019 - 07.2022
Intern
German Film Institute Frankfurt
06.2018 - 07.2018
Media Club Lead
Frankfurt International School
08.2016 - 12.2018
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