LORENA ALVARADO ZERMEÑO

• Founder & CEO, RebornLab (Hydrolyzed Collagen) | México | Netherlands | 2024 - Present
• Launched RebornLab, a hydrolyzed collagen brand aimed at promoting health and wellness.
• Managed all aspects of the brand, from product development to marketing strategies.
• Focused on improving health for both men and women of all ages, with a focus on collagen’s health benefits.
• Managed e-commerce logistics and collaborated with global suppliers.

• Implementation of visual merchandising and product positioning strategies to increase sales.
• Increase in sales from the application of new product presentation strategies.

• Creation of multimedia content, such as photos, videos and live broadcasts.
• Generation of income through sponsorships, advertising and paid collaborations.
• Collaboration with brands and companies to promote products and services online.

• Experience in the field of advertising with recognized international brands, in the area of commercials and social networks.
• Preparation of advertising campaigns through social networks.

• International brand positioning
• Creation of strategic content for social and in-person networks
• Creation of unique designs on the market

• Generation of attractive and relevant content, adapted to each platform and audience.
• Generation of creative proposals to optimize the content strategy on social networks.

• Creation of marketing strategies for different promotion and sales channels.
• Design and production of promotional and communication materials.