Summary
Overview
Work history
Education
Skills
Certification
LANGUAGES
Timeline
Generic
Lina Garces

Lina Garces

Amsterdam,Netherlads

Summary

CRM and Customer Engagement leader with 7+ years driving retention and lifetime value through data-led lifecycle strategies and automation. Strong stakeholder management and experience leading multiple initiatives to deliver consistent customer experiences and measurable business outcomes.

Overview

8
8
years of professional experience
1
1
Certification

Work history

Business Lifecycle Manager – CRM

bunq
2024.06 - 2026.02
  • Developed targeted communications for business-focused segments, driving retention and improving customer engagement.
  • Led customer acquisition initiatives to develop CRM strategies and expand the database, enhancing cross-channel reach.
  • Applied data-driven insights to support business goals, streamline internal processes, and reported on key performance metrics.

CRM Manager

Euroflorist
Amsterdam
2022.04 - 2024.05
  • Develop and execute customer relationship management campaigns to increase customer loyalty.
  • Develop marketing automation; drive optimization of templates, audiences, recommendations, and journeys.
  • Season and implement campaign strategy for promotional and special campaigns trough alignment with the different departments.
  • Monitor and analyze CRM performance metrics.

CRM Specialist

JD Sports
Amsterdam
2020.01 - 2022.01
  • Deploy daily email marketing sends and push notification, working with the multichannel teams to ensure brand campaigns and market relevant messages.
  • Reviewing and learning from database growth activity to analyze results in order to constantly learn, test, improve and learn.

Communication Coordinator

Yamaha Motors Europe
Amsterdam
2019.02 - 2020.01
  • Responsible for the proper implementation of communications assets in the various communication scenarios for the Yamaha website and configurators.
  • CMS processing copy, translations and images.
  • Project management of workflow in clear excel overview from preparation to GoLive.
  • Guardians of communication asset planning to secure the deadlines.
  • Management and monitoring of all communication agencies involved in the production of the materials.

CRM Campaign Coordinator

PVH
Amsterdam
2018.01 - 2018.12
  • Implementing relevant marketing and content campaign in line with consumer journey.
  • Developing strategic cloud-based engagement and campaign template. Create Data extension strategy for CRM Journey and Automation.
  • CRM analytics on campaign performance and understanding of customer engagement.
  • Working with Content, Merchandising, and planning team to ensure the process.
  • Supporting the planning and execution of the campaign.
  • Ensure accuracy of all campaigns (creative copy, links, legal, EUC and spam risks).

Education

Fashion Production -

Universidad de Palermo
Buenos Aires, Argentina
2006.01 - 1 2010

Masters in International Marketing -

BPP University
London, United Kingdom
2014.01 - 1 2015

Skills

  • Project Management
  • Salesforce Proficiency
  • Strategic thinking and problem solver
  • Communication and negotiation skills
  • Email Marketing
  • Strategic and Advisory skills
  • Creative problem solving
  • Conflict resolution and mediation
  • Marketing Strategy
  • CRM & Lifecycle Marketing Skills

Certification

2017 – Digital Marketing Course

LANGUAGES

English | Proficiency
Spanish | Native
Dutch | Intermediate

Timeline

Business Lifecycle Manager – CRM

bunq
2024.06 - 2026.02

CRM Manager

Euroflorist
2022.04 - 2024.05

CRM Specialist

JD Sports
2020.01 - 2022.01

Communication Coordinator

Yamaha Motors Europe
2019.02 - 2020.01

CRM Campaign Coordinator

PVH
2018.01 - 2018.12

Masters in International Marketing -

BPP University
2014.01 - 1 2015

Fashion Production -

Universidad de Palermo
2006.01 - 1 2010
Lina Garces