Leslie Ferguson
Global
Summary
Global leadership with 15+ years of strategic business, performance, brand, content, and communications experience.
Overview
17
17
years of professional experience
Work History
Marketing Operations
The Fried Firm
07.2020 - Current
- Responsibilities in Marketing Operations included following emerging media trends in culture, branding, and persuasive communications to best position messaging to leads for business development, growth, engagement, and bespoke client insights
- Previous experience with music, arts, entertainment, and tech clients provided valuable insights and direction to development of both internal and external best practices.
Research
Nutritional Pyramid of Social Interaction According to Personality Traits
04.2019 - 11.2021
- Performed literature analysis of research in positive psychology, social psychology, media psychology, communication science, experimental psychology, personality-environment fit, and psychology of games
Country Manager
Bannerboy
09.2018 - 03.2019
- Bannerboy is a digital advertising production company that is scaling up to cover clients as a full service digital creative agency. Change Management responsibilities across global offices
- Leadership of Amsterdam office with focus on operations, resourcing, business development, and CRM
Content Marketing Strategist
The Content Factory
05.2018 - 09.2018
- Strategic research insights contributing to brand management, SEO, PR, and entrepreneurial opportunities aiding founder in development of new ventures and media programs
Global Strategic Planning Manager
Zoomin.TV
03.2016 - 11.2016
- Content Production and Multi-Channel Network group
- Core responsibility within change management team assigned by parent company in acquisition
- Established LEAN and agile training while leading 300% growth in new business
Mobile Consumer Audio Product Owner
Sanoma Ventures Innovation Lab
08.2014 - 04.2015
- Leadership and development of cross-functional team utilizing LEAN across content creation, strategy, and operations in development of custom app product and content program
Founder
Educate Amsterdam
07.2011 - 06.2014
- Niche English language learning program for expats and immigrants
- Developed freelancer program, including best practices, contracts, student scheduling, pricing, and custom student workflows
Engagement Manager
Organic
06.2008 - 02.2009
- Leadership in builds with Sony Computer Entertainment America using a combination of Agile and SCRUM project management growing spend to annual $450k
- Engagement manager for Juniper Networks client to develop $5mill in front and backend design and build
Advertising Operations Campaign Manager
Pandora Media
09.2007 - 05.2008
- Leadership in conceptualization, production, implementation, tracking, and optimization of customized campaigns cohesive with clients campaign messaging
- Utilized agile management of 6 cross-functional team members within each project
Assistant Digital Communications Planner
Optimedia
06.2006 - 08.2007
- Promoted to founding member of strategic digital client facing media planning and buying team with a focus on innovation, youth culture, and Video Game sponsorship.
Education
Strategic Brand Management - Marketing
Curtin University
Perth, AUS10.2022
Data Science - Computer Science
IBM
Global12.2021
Master of Science - Communication Science, Persuasive Communication
University of Amsterdam
Amsterdam, NL06.2014
Bachelor of Arts - Global Studies with Socio-Economic Focus
University of California
Santa Barbara, CA, USA05.2002
Associate of Arts - French and Liberal Arts
Santa Barbara City College
Santa Barbara, CA, USA06.2000
Certificate - French language and culture
Université Sorbonne-Nouvelle (Paris III)
Paris, FR08.1998
Skills
- Internal & External Communications
- PR & Communications
- Marketing & Advertising
- Creative Thinking
- Brand Strategy
- Adaptability
- Critical Thinking
- Leadership Skills
- Strategic Planning
- Business Development
- Customer Research
- Global Marketing & Campaign Management
Languages
English
Native language
Dutch
Intermediate
B1
French
Elementary
A2
Timeline
Marketing Operations
The Fried Firm
07.2020 - Current
Research
Nutritional Pyramid of Social Interaction According to Personality Traits
04.2019 - 11.2021
Country Manager
Bannerboy
09.2018 - 03.2019
Content Marketing Strategist
The Content Factory
05.2018 - 09.2018
Global Strategic Planning Manager
Zoomin.TV
03.2016 - 11.2016
Mobile Consumer Audio Product Owner
Sanoma Ventures Innovation Lab
08.2014 - 04.2015
Founder
Educate Amsterdam
07.2011 - 06.2014
Engagement Manager
Organic
06.2008 - 02.2009
Advertising Operations Campaign Manager
Pandora Media
09.2007 - 05.2008
Assistant Digital Communications Planner
Optimedia
06.2006 - 08.2007
Strategic Brand Management - Marketing
Curtin University
Data Science - Computer Science
IBM
Master of Science - Communication Science, Persuasive Communication
University of Amsterdam
Bachelor of Arts - Global Studies with Socio-Economic Focus
University of California
Associate of Arts - French and Liberal Arts
Santa Barbara City College
Certificate - French language and culture
Université Sorbonne-Nouvelle (Paris III)
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