Summary
Overview
Work history
Education
Skills
Languages
Affiliations
Timeline
Generic
Lennard Parlevliet

Lennard Parlevliet

Naarden

Summary

Strategic and hands-on talent leader with expertise in talent intelligence, market mapping, and global sourcing. Skilled in EVP development, persona-driven strategies, hiring feasibility, and benchmarking. Proven track record in passive candidate engagement, executive search across EU/MENA/Asia, and sourcing innovation. Strong in ATS optimization, stakeholder advising, and cost-efficient recruitment. Globally minded, inclusion-focused, and known for clear communication, empathy, and executional excellence.

Overview

27
27
years of professional experience
8
8
years of post-secondary education

Work history

Executive Consultant (self-employed)

Birn + Partners
Amsterdam, Netherlands
05.2024 - Current
  • Delivered executive search for trilingual MedTech roles in Netherlands and Belgium, enhancing talent access in niche segments.
  • Utilized labor market intelligence and competitor analysis to guide client hiring strategies.
  • Built actionable talent pipelines across sales, and technical functions.
  • Engaged with C-level stakeholders using data-backed candidate recommendations.
  • Strengthened market presence for Birn + Partners in Dutch MedTech through strategic outreach.

Teamlead Recruitment a.i. (self-employed)

Careyn
Utrecht, Netherlands
06.2023 - 02.2024
  • Designed and implemented a 3-year central recruitment strategy improving quality and scalability.
  • Led a team of 4+ recruiters and launched chatbot-based candidate sourcing for passive profiles.
  • Expanded talent pools by shifting focus from active to latent candidates in healthcare.
  • Developed KPIs, dashboards, and reports that reduced dependency on external hiring partners.
  • Introduced a district-aligned workforce planning process based on data insights.
  • ATS: Tangram/Roos Mysolution

Senior Recruitment Advisor a.i. (self-employed)

Gemeente Zeist
Zeist, Netherlands
03.2023 - 06.2023
  • Conducted talent maturity scan and advised on long-term sourcing strategy for niche functions.
  • Created role-specific sourcing plans based on candidate personas and market benchmarks.
  • Optimized job messaging and outreach tactics for IT, Finance, Procurement and HR.
  • Provided actionable labor market data for future workforce planning.

Recruitment Strategist a.i. (self-employed)

Hoogheemraadschap De Stichtse Rijnlanden
Houten, Netherlands
05.2022 - 01.2023
  • Delivered EVP design and market segmentation for improved employer branding and sourcing ROI.
  • Led implementation of new ATS and career site aligned with candidate journey improvements.
  • Formed and led a newly built sourcing and recruitment team (6 FTE).
  • Executed recruitment process redesign focused on candidate experience and pre/onboarding flow.
  • ATS: Ubeoo

Senior Recruitment Advisor a.i. (self-employed)

PWC
Amsterdam, Netherlands
01.2021 - 04.2022
  • Managed end-to-end recruitment for experienced and graduate hires at Strategy& and PwC Consulting.
  • Deployed sourcing playbooks tailored to high-volume and high-complexity roles.
  • Collaborated with business leaders to forecast hiring needs and sourcing bandwidth.
  • ATS: Workday

Talent Sourcer (self-employed)

Self employed
Jakarta, Indonesia
04.2018 - 05.2020
  • Provided end-to-end sourcing for confidential global searches in fast-scaling tech environments.
  • Created market maps, company target lists, and personalized outreach campaigns.
  • Improved time-to-shortlist by aligning sourcing strategy with hiring urgency and cultural fit.
  • This opportunity was made possible through my wife's international assignment with Heineken in Indonesia, during which I combined professional sourcing work with being the primary caregiver to our two young sons.


Recruitment Manager a.i. (self-employed)

Travix
Amsterdam, Netherlands
11.2016 - 01.2018
  • Built and scaled TA team from 1 to 4 FTE; filled 88 roles across Product, Tech and Commercial.
  • Introduced referral program yielding 20% more quality hires.
  • Defined talent personas and launched EVP-aligned sourcing campaigns per job family.
  • Implemented sourcing metrics and feedback loops to optimize channel ROI.
  • ATS: HR Office

Recruiter a.i. (self-employed)

Aegon Headquarters
The Hague, Netherlands
05.2015 - 10.2016
  • Delivered strategic hiring across 12 corporate functions at Aegon Global HQ.
  • Drove 60% direct sourcing success rate and led a video recruitment pilot program.
  • Implemented C-level search strategies for Risk, Treasury and Finance units.
  • ATS: Workday

Executive Recruiter a.i. (self-employed)

Interconsultants
Amsterdam, Netherlands
04.2014 - 05.2015

• Conducted confidential executive searches for mid-to-senior management roles.

• Partnered with clients to design search strategy and candidate positioning.

Manager Recruitment

Aujan Coca-Cola Beverages Company (ACCBC)
Dubai, United Arab Emirates
05.2011 - 12.2013
  • Built in-house recruitment from scratch, reducing agency dependency from 70% to 20%.
  • Led regional sourcing for 500+ annual hires across MENA with psychometric testing integration.
  • Negotiated vendor contracts and launched employer branding channels including LinkedIn.
  • Trained 100+ managers on hiring skills and launched internal referral programs.
  • Reduced cost-per-hire by 67% and improved talent quality through structured sourcing.

Recruiter a.i. (self-employed)

Various clients
Amsterdam, Netherlands
06.2006 - 02.2011
  • Nestle, Alliander, Tommy Hilfiger, Aegon and ING, in Netherlands & UAE
  • Supported multiple clients with project-based sourcing.
  • Specialized in shortlisting niche profiles under tight timelines and compliance criteria.

Recruiter

Nike EMEA Headquarters
Hilversum, Netherlands
05.2004 - 06.2006
  • Sourced for critical commercial and operations roles at Nike's European HQ.
  • Built internal talent pipelines aligned with Nike's seasonal and market needs.

Recruitment Consultant

Control
Amsterdam, Netherlands
04.2002 - 05.2004
  • Managed early-career Finance searches for clients in the Dutch SME sector.
  • Grew client base through proactive market intelligence and needs assessment.

Recruitment Consultant Graduate Search

Deloitte Human Capital Group
Amsterdam, Netherlands
05.1998 - 04.2002

• Matched top 5% of Dutch graduates with roles in financial and corporate sectors.

• Pioneered graduate sourcing campaigns with high employer engagement.

Education

Master of Science - Business

Open Universiteit, part-time
Amsterdam, North Holland
09.1999 - 05.2003

Bachelor of Arts - Hospitality

Hotelschool
The Hague, Netherlands
08.1992 - 02.1997

Skills

    Talent Intelligence

  • Market mapping & workforce planning
  • EVP & persona-driven talent strategies
  • Hiring feasibility & benchmarking
  • KPI reporting & dashboards
  • Sourcing & Innovation

  • Passive candidate engagement
  • Global executive & niche search
  • ATS, automation & recruitment tech
  • Cross-border hiring (EU, MENA, Asia)
  • Stakeholder Engagement

  • Advisor to C-level & HR
  • Cost-per-hire optimization
  • Vendor & pipeline management
  • Global Mindset & Inclusion

  • Inclusive sourcing strategies
  • Intercultural collaboration
  • Agile in fast-changing environments
  • Personal

  • Strategic & hands-on
  • Clear, credible communicator
  • Empathic & structured executor

Languages

English
Fluent
Dutch
Native

Affiliations

  • Soccer, Tennis, Golf, Skiing

Timeline

Executive Consultant (self-employed)

Birn + Partners
05.2024 - Current

Teamlead Recruitment a.i. (self-employed)

Careyn
06.2023 - 02.2024

Senior Recruitment Advisor a.i. (self-employed)

Gemeente Zeist
03.2023 - 06.2023

Recruitment Strategist a.i. (self-employed)

Hoogheemraadschap De Stichtse Rijnlanden
05.2022 - 01.2023

Senior Recruitment Advisor a.i. (self-employed)

PWC
01.2021 - 04.2022

Talent Sourcer (self-employed)

Self employed
04.2018 - 05.2020

Recruitment Manager a.i. (self-employed)

Travix
11.2016 - 01.2018

Recruiter a.i. (self-employed)

Aegon Headquarters
05.2015 - 10.2016

Executive Recruiter a.i. (self-employed)

Interconsultants
04.2014 - 05.2015

Manager Recruitment

Aujan Coca-Cola Beverages Company (ACCBC)
05.2011 - 12.2013

Recruiter a.i. (self-employed)

Various clients
06.2006 - 02.2011

Recruiter

Nike EMEA Headquarters
05.2004 - 06.2006

Recruitment Consultant

Control
04.2002 - 05.2004

Master of Science - Business

Open Universiteit, part-time
09.1999 - 05.2003

Recruitment Consultant Graduate Search

Deloitte Human Capital Group
05.1998 - 04.2002

Bachelor of Arts - Hospitality

Hotelschool
08.1992 - 02.1997
Lennard Parlevliet