LAURANCE MEKHAEL
Club Leader
Utrecht
Summary
Results-driven Club Manager delivering measurable growth in high-volume fitness and service environments. Proven track record of driving 15-25% membership growth, increasing inbound demand by 20%+, improving utilisation, and reducing labour costs through disciplined operation control. Combines on-floor leadership with strong commercial accountability—owning revenue targets, coaching teams to KPI performance, and protecting retention through exceptional member experience.
Overview
9
9
years of professional experience
3
3
Certifications
Work History
Assistant Club Manager
ColdClub
Amsterdam
07.2025 - Current
- Accountable for monthly membership growth and revenue performance across individual, group, and corporate segments
- Contributed to 15–25% growth in new member sign-ups through structured on-floor sales leadership
- Increased inbound enquiries by 20–25% via partnerships, events, and targeted local initiatives
- Improved off-peak utilisation by 15–20% through demand activation strategies
- Led, trained, and rostered a team of 6 staff; improved team performance and reduced turnover
- Reduced overtime costs by approximately 20% by aligning labour planning to peak/off-peak demand
- Resolved 95%+ of member enquiries and complaints on first contact, protecting retention and brand reputation
- Delivered premium hospitality across 50–100+ member interactions per shift
- Managed club facilities, maintenance scheduling, and vendor coordination to ensure uninterrupted operations
Strategic / Enterprise Customer Success Manager
HiBob
Amsterdam, Netherlands
12.2023 - 07.2025
- Managed 45 enterprise customers with multi-six-figure contracts, owning retention and revenue protection
- Protected 90–95% of at-risk revenue through structured escalation and recovery strategies
- Stabilised 80%+ of at-risk accounts via performance reviews and corrective action planning
- Prioritised high-risk, high-value accounts to maximise retention and resource efficiency
- Coordinated cross-functional teams to deliver against KPIs and service standards
Senior Account Manager
N-able (formerly SolarWinds MSP)
Utrecht, Netherlands
01.2021 - 11.2023
- Owned $12.5 million in ARR across top EMEA partners
- Generated $3.2 million in expansion revenue through growth and upsell initiatives
- Increased customer satisfaction by 20%
- Improved long-term retention by 15%
- Negotiated commercial agreements to protect recurring revenue and margin
Channel Manager
SolarWinds MSP
Utrecht, Netherlands
01.2017 - 12.2020
- Managed 250+ accounts in a target-driven environment
- Reduced churn by 10% through proactive engagement strategies
- Consistently exceeded retention and revenue performance targets
Aquatics Team Leader / Supervisor
City of Monash
Melbourne, Australia
01.2020 - 06.2020
- Managed daily operations in a high-volume leisure facility serving 2,000+ members
- Supervised and rostered up to 25 staff per shift
- Led and developed a team of 50+ employees
- Recruited, trained, and coached staff across multiple programs
- Acted as primary escalation point for incidents and staff performance matters
- Maintained 100% compliance with safety and regulatory standards
Vice President
AFL Netherlands (AFLNL)
The Netherlands
01.2024 - Current
- Serve as Vice President of AFL Netherlands, contributing to the strategic leadership and governance of Australian Rules Football nationally
- Collaborate with board members and league stakeholders to guide policy, governance, and operational decisions
- Work closely with international governing bodies including Australian Football League Europe to represent the Netherlands within the European AFL network
- Organised Netherlands’ first annual Eurocup ( 15+ countries, 800+ participants)
- Re-established national women’s program
Head Coach
AFL Netherlands National Team
The Netherlands
01.2025 - Current
- Appointed Head Coach of the Dutch National AFL team, responsible for preparing and leading the national squad in international competitions
- Oversee national player identification and selection, evaluating talent across Dutch AFL clubs to build a competitive national squad
- Represent the Netherlands in the international AFL community and contribute to the development and growth of the sport nationally
- Led national team to first top-10 Eurocup finish in over years
Head Coach
Delft Blues AFL Football Club
Delft, Netherlands
01.2023 - Current
- Lead and develop a squad of 25+ players, overseeing training programs, match strategy, and performance development.
- Plan season strategy, coordinate fixtures, and collaborate with club leadership on recruitment and squad growth.
- Mentor players and emerging leaders while representing the club in league and community engagement activities.
- Led team to back-to-back national league championships
Education
Bachelor of Commerce - Management, Human Resource Management, International Business
Deakin University
Melbourne, Australia2013
Diploma of Languages - Arabic
Deakin University
Melbourne, Australia2013
Skills
- Club Operations & Facility Management
- Membership Sales & Revenue Growth
- KPI Management & Performance Coaching
- Labour Cost Control & Demand-Based Rostering
- Member Retention & Experience Optimisation
- Recruitment, Training & Staff Development
Websites
Certification
TESOL / TEFL Certification
Timeline
Assistant Club Manager
ColdClub
07.2025 - Current
Head Coach
AFL Netherlands National Team
01.2025 - Current
Vice President
AFL Netherlands (AFLNL)
01.2024 - Current
Strategic / Enterprise Customer Success Manager
HiBob
12.2023 - 07.2025
Head Coach
Delft Blues AFL Football Club
01.2023 - Current
Senior Account Manager
N-able (formerly SolarWinds MSP)
01.2021 - 11.2023
Aquatics Team Leader / Supervisor
City of Monash
01.2020 - 06.2020
Channel Manager
SolarWinds MSP
01.2017 - 12.2020
Bachelor of Commerce - Management, Human Resource Management, International Business
Deakin University
Diploma of Languages - Arabic
Deakin University