Laura Wu
Amsterdam,North Holland
Summary
Creative and customer-focused professional with international experience in marketing, event coordination, and photography. Holding a Master's in Public Relations and Advertising, I specialize in creating engaging content, managing client relationships, and driving brand awareness. Experienced in high-traffic environments and passionate about the tourism and hospitality sector.
Overview
4
4
years of professional experience
9
9
years of post-secondary education
1
1
Certification
Work history
Photography Specialist
Image Insight, Merlin Entertainments
Amsterdam, North Holland
2025.01 - Current
- Captured dynamic photographs of guests at key attraction points, ensuring memorable and engaging visual experiences.
- Delivered excellent customer service by interacting with guests, presenting and selling personalized photo packages tailored to their preferences.
- Handled point-of-sale transactions and provided product recommendations, contributing to strong sales performance and customer satisfaction.
- Collaborated with team members to uphold brand standards, enhance the guest journey, and create a welcoming, service-oriented environment.
International Exhibition Coordinator
Boyuan International Exhibition Agency
Shenzhen, Guangdong, China
2024.03 - 2024.10
- Coordinated and supported international exhibitions and trade events, ensuring seamless experiences for overseas clients.
- Provided professional interpretation and translation services (English and Chinese) during client meetings, exhibitions, and business negotiations.
- Assisted in the production of marketing and advertising materials, including photography and video content for promotional use across digital platforms.
- Collaborated with the marketing team to develop bilingual promotional campaigns, social media content, and digital advertisements targeting global audiences.
Receptionist
99Medispa Clinic
Sydney, New South Wales, Australia
2021.03 - 2021.11
- Managed appointment scheduling, client check-ins, and administrative tasks with attention to detail and discretion.
- Assisted in creating marketing content and promotional materials, aligning brand voice with clinic values to attract and retain clientele.
- Applied concepts from my Master’s degree in Advertising and Public Relations to enhance client communication and contribute to brand engagement strategies.
Education
Master of Arts - Public Relations and Advertising
UNSW
Sydney, Australia 2019.08 - 2022.05
Bachelor of Arts - Film, Media and Culture Studies
University of Newcastle
Newcastle, Australia 2017.07 - 2019.07
Bachelor of Arts - English Meida Studies
JILIN International Studies University
Changchun, China 2015.09 - 2019.06
Skills
- Customer Relationship Management & Client Interaction
- Marketing & Advertising Expertise
- Photography & Visual Content Creation
- Cross-Cultural Communication & Multilingual Abilities
- Strategic Market Research & Consumer Insights
- Time Management & Multitasking
- Leadership & Team Collaboration
Languages
English
Fluent
Chinese (Mandarin)
Native
French
Advanced
Dutch
Upper intermediate
Affiliations
- Photography
- Traveling & Exploring Nature
- Cooking & Trying New Recipes:
- Social Media & Blogging
Certification
- First Aid & CPR Certification
- Driver’s License
- Google Analytics Certification
Timeline
Photography Specialist
Image Insight, Merlin Entertainments
2025.01 - Current
International Exhibition Coordinator
Boyuan International Exhibition Agency
2024.03 - 2024.10
Receptionist
99Medispa Clinic
2021.03 - 2021.11
Master of Arts - Public Relations and Advertising
UNSW
2019.08 - 2022.05
Bachelor of Arts - Film, Media and Culture Studies
University of Newcastle
2017.07 - 2019.07
Bachelor of Arts - English Meida Studies
JILIN International Studies University
2015.09 - 2019.06