LAURA HÖRHABER
The Hague,ZH
Summary
Professional social media expert with focus on strategic content creation and audience engagement. Passionate about new experiences and opportunities that cultivate personal and professional growth. Proven ability in leveraging analytics to drive brand visibility and growth. Strong emphasis on team collaboration and adapting to evolving market trends. Skilled in multi-platform management, campaign optimization, and community building. Reliable and results-driven with creative approach to problem-solving.
Overview
11
11
years of professional experience
Work History
Social Media Marketeer
Self-employeed
04.2024 - Current
- Created visually appealing graphics for use in social media posts, improving overall aesthetic appeal of profiles and increasing user interaction.
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Generated leads through the creation of compelling and shareable content for various digital channels.
- Increased brand visibility by creating and implementing targeted social media campaigns.
Yoga Teacher
Self-employeed
01.2023 - Current
- Established a welcoming and inclusive environment for students of all skill levels, fostering community growth.
- Instructed students in breathing, meditation and yoga poses to improve strength and flexibility.
- Planned, set up and led yoga classes for beginner through advanced practitioners.
- Tailored each yoga session according to the specific goals, abilities, and preferences of individual students or groups.
- Guided students toward achieving proper alignment, form, and breath control through clear verbal cues and hands-on adjustments when necessary.
- Promoted mindfulness and stress reduction through the integration of meditation techniques in classes.
Manager of Operations & Social Media Marketeer
Vincenzo's Statenkwartier
06.2022 - 08.2024
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Oversaw facility maintenance activities to ensure optimal performance of equipment and infrastructure elements.
- Successfully managed budgets, consistently meeting financial targets while maintaining high-quality standards.
- Evaluated employee performance regularly, promoting professional growth opportunities through coaching methods.
- Maintained company's social media presence by posting messages, answering posts, monitoring responses and creating promotional content.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
Freelance Creative Copywriter
W.Green
09.2020 - 05.2021
- Showcased expertise in concise and persuasive writing for press releases and articles.
- Showcased expertise in storytelling by turning complex ideas into easily digestible narratives tailored towards specific target audiences.
- Boosted brand awareness with the development of engaging social media content and blog posts.
- Generated increased website traffic through SEO-optimized copywriting strategies.
- Developed captivating headlines and taglines that captured consumer attention and drove sales.
Social Media Marketing & Copywriting Intern
W.GREEN
04.2020 - 09.2020
- Worked closely with project managers to ensure deadlines were met without compromising the quality of work produced.
- Developed engaging social media content to increase audience engagement and improve overall online presence.
- Copywriting for the company's clients, style-books, press releases and podcasts.
- Evaluated and Reported on Campaigns.
- PR Clipping
- Assisted in developing client pitches by researching industry trends and crafting tailored copy proposals.
Banquet Server & Social Media Marketeer
Bleyenberg
03.2019 - 01.2020
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
Au Pair
Cultural Care Au Pair
01.2014 - 04.2017
- Managed daily schedules effectively, ensuring punctuality for school drop-offs and pick-ups as well as extracurricular activities.
- Developed creative activities to encourage physical, social and emotional growth.
- Prepared healthy foods and beverages for children based on optimal dietary guidelines and individual restrictions.
- Taught children to organize toys, wash hands, and share by leading by example.
- Contributed to a positive atmosphere within the home by demonstrating flexibility adaptability when faced with unexpected changes or challenges.
- Acted as a responsible role model by demonstrating respect, kindness, and healthy habits to the host family''s children.
Education
Bachelor of Arts - Creative Business
UNIVERSITY OF APPLIED SCIENCE INHOLLAND
The Hague, Netherlands01.2023
Skills
- SEO Content Writing
- Canva
- InDesign
- Social Media Marketing
- Content Creation
- TV & Video Production
- Interviewing
- Event Management
- Artist Management
- Copywriting
- Social media strategy
- Influencer marketing
Timeline
Social Media Marketeer
Self-employeed
04.2024 - Current
Yoga Teacher
Self-employeed
01.2023 - Current
Manager of Operations & Social Media Marketeer
Vincenzo's Statenkwartier
06.2022 - 08.2024
Freelance Creative Copywriter
W.Green
09.2020 - 05.2021
Social Media Marketing & Copywriting Intern
W.GREEN
04.2020 - 09.2020
Banquet Server & Social Media Marketeer
Bleyenberg
03.2019 - 01.2020
Au Pair
Cultural Care Au Pair
01.2014 - 04.2017
Bachelor of Arts - Creative Business
UNIVERSITY OF APPLIED SCIENCE INHOLLAND
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