Kwame Wilson
Amsterdam
Summary
Creative professional with robust background in developing and executing high-impact plans. Strong focus on team collaboration and adaptability, ensuring consistent achievement of goals. Proven ability to navigate complex challenges and deliver results in fast-paced environments.
Overview
10
10
years of professional experience
Work History
Senior Creative & Strategist
Visa Football
07.2024 - 04.2025
- Collaborated on an extensive project crafting engaging and culturally resonant copy for a global brand targeting its football audience, ahead of the World Cup in 2026.
- Demonstrated strong storytelling, creative ideation, and the ability to translate audience sentiment into impactful content.
Senior Creative - Narrative
Airbnb
02.2024 - 06.2024
- Creative lead for bespoke stay experiences for renowned musical icon Prince and Bollywood superstar Janhvi Kapoor.
- Developed content concept to consumer to achieve record-breaking results for the business. After two weeks, ICONS content reached 1.4 billion people and made 411 million total social impressions.
Brand Creative Narrative Lead
Jordan Brand
04.2022 - 08.2023
- Spearheading global stories, paid media, and brand narrative campaigns for NBA superstars Luka Donic and Jayson Tatum.
- Developed a full campaign for Luka’s signature shoe release, increased brand recognition by 43%, and website traffic by 62%.
Senior Copywriter Manager
Adidas
02.2015 - 02.2022
- Developed a brand voice guide for CONFIRMED key sneaker app for writers and freelancers across all consumer platforms.
- Enticed customers with an unconventional abandoned browse email, resulting in a 75% increase in open rates.
Education
Bachelor of Arts - English Language
University of Essex
07.2010
Skills
- Data analytics
- Brand strategy
- Customer segmentation
- Scenario planning
Timeline
Senior Creative & Strategist
Visa Football
07.2024 - 04.2025
Senior Creative - Narrative
Airbnb
02.2024 - 06.2024
Brand Creative Narrative Lead
Jordan Brand
04.2022 - 08.2023
Senior Copywriter Manager
Adidas
02.2015 - 02.2022
Bachelor of Arts - English Language
University of Essex
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