Kristina Van Den Berg-Hutzler

Offering comprehensive financial support to founders, including establishing dashboards, financial processes, and reports, developing business plans, contributing to automation initiatives, overseeing annual statements, and assembling a proficient financial team.

As part of the leadership team, I hold ultimate accountability for all financial aspects, reporting directly to the CEO, with a focus on improving efficiency and data transparency. Additionally, I served as the financial lead during the acquisition of iDEAL.

Improved global finance operations by creating advanced financial models to drive strategic decision-making, optimized revenue streams through cost control and supplier negotiations, and crafted business cases for expansion into new markets.

Utilized customer data analysis to create targeted pricing strategies and revenue growth, implemented cross-border pricing for international brands through SaaS solution to maximize revenues.

Enhanced management skills through intensive training programs, specializing in financial planning and reporting at business group level in the second year and focusing on cross-border pricing and category controlling for an european B2B brand in the first year.

Engaging in research, composing reports on economic subjects, and participating in and assisting with foreign affairs events.