Krista Oldenburg
Santpoort-Noord
Summary
Strategic and results-driven communications leader with 15+ years of experience in global communications for industry-leading companies. Expertise in building high-level partnerships, managing executive communications, and driving media relations across complex, global environments. A collaborative, visionary leader with a proven ability to align strategies with organizational goals and drive measurable results in dynamic, high-stakes industries.
Overview
24
24
years of professional experience
Work History
Global Communications Leader, Regulatory Affairs
Johnson & Johnson
01.2021 - Current
- Designed and led execution of global communication strategies, increasing external stakeholder engagement by 20% through targeted campaigns and analytics
- Enhanced internal communication effectiveness by 15%, streamlining processes and aligning content with employee priorities
- Counseled senior leaders, as part of Senior Leadership Teams, driving a 50% increase in visibility for R&D innovation stories with stakeholders through strategic executive communications
- Led cross-functional communication initiatives across global team and external stakeholders, achieving a 30% increase in strategic visibility.
- Reduced costs by 20% through optimized agency and resource allocation and budget management
Global Communications Leader, R&D Data Science
Johnson & Johnson
11.2019 - 01.2021
- Led strategic PR campaigns and narrative development in Data Science and AI, increasing talent recruitment and improving stakeholder engagement by 25%
- Developed and implemented foundational communication infrastructure, raising internal and external visibility by 30% using SharePoint and Teams
- Enhanced executive communications, driving a notable boost in media visibility and leveraging social channels to optimize media relations
- Led agency onboarding and integration, improving campaign effectiveness by 25% through collaborative efforts and targeted outreach strategies
Global Communications Leader, Janssen Prevention Center
Janssen Pharmaceutical Companies of Johnson & Johnson
10.2016 - 11.2019
- Led global communication efforts, building foundational communications and driving a 40% increase in tier media coverage and trade press visibility
- Managed and guided a team of three Senior Communications Managers, increasing team productivity by 15%
- Provided strategic counsel to JPC Global Heads, elevating executive visibility by leveraging advanced narrative techniques and increasing senior leader presence in key markets
- Directed global scientific events, achieving 100% on-time and within-budget delivery
Senior Communications Consultant
Ketchum
06.2006 - 10.2016
- Led PR campaigns for global clients such as McDonaldʼs, enhancing brand trust by 20%
- Managed cross-functional teams for Accor Hotels, driving a significant increase in media coverage
- Led on-site interim assignment to enhance Rabobankʼs brand identity by centralizing brand guidelines, improving global consistency, and executing training programs for employees worldwide
- Served as on-site interim consultant for ABN AMRO, providing strategic communications counsel to boost executive visibility and strengthen stakeholder engagement
- Delivered 95% employee engagement during Akzo Nobelʼs SAP transition through targeted internal communications
Project Editor and Communications Consultant
Media Partners Group
01.2003 - 06.2006
- Managed the editorial process for PostNL's internal magazine, engaging 90,000 employees with content that strengthened organizational alignment
- Led editorial team meetings, ensuring content aligned with strategic goals, driving a 15% increase in employee engagement for PostNLʼs internal magazine
- Led cross-departmental workshops and feedback sessions, enhancing content accuracy and flow, which resulted in a 20% improvement in publication timelines and a boost in readership satisfaction ratings for PostNLʼs internal communications
Freelance Journalist
01.2001 - 01.2003
- Authored compelling content for Dutch national newspapers, de Volkskrant and Trouw, engaging an audience of over 700,000 readers
- Conducted in-depth interviews and investigative reporting for trade media, achieving a 15% increase in subscriber engagement through articles that resonated with industry professionals
- Edited and refined feature stories for Dutch national newspapers, ensuring clarity and coherence, which led to an enhanced overall publication quality
Education
MSc - Communication Science
University of Amsterdam
01.2003
Minor - Journalism
University of Amsterdam
01.2003
Skills
- Strategic Communications
- Media Relations
- Change Communications
- Internal Communications
- Data-Driven Storytelling
- Cross-Functional Collaboration
- Executive Counseling
- Relationship building
- Verbal and written communication
- People management
Coursework
- Upward Leadership Program, 01/01/24, Johnson & Johnson, Leadership development.
- People Management training, 01/01/06, De Baak, Essential leadership skills.
Languages
Dutch
Native language
English
Proficient
C2
French
Advanced
C1
German
Advanced
C1
Timeline
Global Communications Leader, Regulatory Affairs
Johnson & Johnson
01.2021 - Current
Global Communications Leader, R&D Data Science
Johnson & Johnson
11.2019 - 01.2021
Global Communications Leader, Janssen Prevention Center
Janssen Pharmaceutical Companies of Johnson & Johnson
10.2016 - 11.2019
Senior Communications Consultant
Ketchum
06.2006 - 10.2016
Project Editor and Communications Consultant
Media Partners Group
01.2003 - 06.2006
Freelance Journalist
01.2001 - 01.2003
Minor - Journalism
University of Amsterdam
MSc - Communication Science
University of Amsterdam
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