Konstantinos Tzentzeras
Patras,Greece
Summary
As a Commercial Director with over 6 years of experience at Coffeebrands Switzerland AG, I have successfully developed and implemented marketing and media plans that supported significant company's franchising growth and expansion in 7 countries within 3 years. I built the company's marketing function from the ground up and recruited and developed a high-performing team.
Overview
29
29
years of professional experience
Work History
Commercial Director
Coffeebrands Switzerland AG
02.2016 - Current
- Exceeded monthly sales targets by implementing strategic promotional campaigns and enhancing customer service
- Developed and launched a fully functional distribution franchise system, expanding operations within Greece and internationally
- Led the rebranding of the company, overseeing logo redesign and corporate communication materials
- Managed daily operations across multiple facilities, ensuring efficiency and alignment with business goals
- Built strong relationships with franchisees, fostering trust and driving positive feedback
- Maintained high standards of organization and asset protection, ensuring a well-structured sales floor and stock area
- Served as Product Manager, overseeing product marketing, introduction, and lifecycle management
- Collaborated with senior leadership to secure high-value projects ranging from €1M to €3M
- Excelled in sales management, key account development, and team leadership, consistently driving revenue growth
General Manager
Prosolfo LTD
Sofia, Bulgaria
09.2014 - 02.2017
- Company Overview: Sofia, Bulgaria
- Increased sales turnover by 34% in 2016 through strategic upselling and cross-selling initiatives
- Reduced average inventory costs by 24% by implementing cost-effective inventory management strategies
- Expanded international market presence, successfully penetrating UAE, Saudi Arabia, Canada, Serbia, and Germany to reach new clientele
- Optimized sales opportunities by leveraging upselling and cross-selling techniques with existing customers
- Led global expansion efforts, positioning the company for sustainable growth on an international scale
- Sofia, Bulgaria
Regional Field Sales Manager
Nestlé
07.2005 - 08.2014
- Increased sales and customer satisfaction by building and maintaining strong relationships with key accounts
- Led and managed a high-performing sales team, providing guidance, training, and support to drive results
Distributors Sales Developer
Nestlé
07.2002 - 01.2005
- Increased distributor sales turnover by 30%+ annually through strategic training and management of their sales force
- Developed and maintained strong relationships with distributors, driving sales growth and market expansion
- Managed inventory levels and merchandising, ensuring accurate pricing and optimized product displays
- Collaborated with internal teams to align sales strategies with organizational objectives
- Implemented sales development initiatives, enhancing distributor performance and overall market share
Salesperson
Coca-Cola Hellenic Bottling Company
01.2002 - 07.2002
- Identified customer needs and delivered quick, accurate service to enhance satisfaction and sales
- Optimized daily operations, ensuring smooth execution of store opening procedures
- Trained and developed team members, improving operational efficiency and customer service
- Recognized for excellence and offered a promotion to Sales Supervisor within six months
Marketing and Sales Assistant
Coca-Cola Hellenic Bottling Company
07.1996 - 09.1997
- Supported marketing and sales execution across 11 factories and their sales teams nationwide
- Assisted in data analysis, media marketing, and market development, optimizing both hot and cold markets
- Participated in the MIT (Merchandising Impact Team) to enhance brand visibility and sales performance
- Collaborated with cross-functional teams, ensuring seamless communication and coordination
Education
Master's Diploma of Business Studies -
University Of Kent
Canterbury, Kent, UK12.1999
Bachelor's degree - Business studies
University Of Sunderland
Sunderland, UK12.1998
Skills
- Attention to Detail
- Self-motivation
- Creativity
- Leadership and Teamwork
- Hard Working
- Active Listening
- Interpersonal Skills
- Flexibility and Adaptability
- Critical thinking and problem solving
- Decision Making
- Time Management
- Adaptability
- Franchising
- Computer Skills
- Ability to Work Under Pressure
- Ability to Work in a Team
- Ability to Multitask
- Fast Learner
- Microsoft Office
- Communication Skills
- Sales Management
- Marketing Strategy
- Team Leadership
- Key Account Development
- Event Planning
- Business Development
- Inventory Management
- Customer Service
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Website creator
- Graphic Designing
- Social media advertising
- Wordpress site developer
- Canva
- AI ambassador
Languages
- Greek
- English
- Bulgarian
Hobbies and Interests
- Skiing
- Sailing
- Basket
- Tennis
Personal Information
Nationality: Greek
Date Of Birth
09/28/76, Greece
Timeline
Commercial Director
Coffeebrands Switzerland AG
02.2016 - Current
General Manager
Prosolfo LTD
09.2014 - 02.2017
Regional Field Sales Manager
Nestlé
07.2005 - 08.2014
Distributors Sales Developer
Nestlé
07.2002 - 01.2005
Salesperson
Coca-Cola Hellenic Bottling Company
01.2002 - 07.2002
Marketing and Sales Assistant
Coca-Cola Hellenic Bottling Company
07.1996 - 09.1997
Master's Diploma of Business Studies -
University Of Kent
Bachelor's degree - Business studies
University Of Sunderland