Results-driven and reliable commercial executive with 25+ years of international leadership experience in FMCG (mainly food). A strong closer and trusted partner, recognized for successfully entering new markets, closing deals across cultures and continents, and building long-term, high-value relationships — all while delivering measurable results for stakeholders. Combines commercial sharpness with creativity and determination, consistently developing markets from scratch, both independently and with teams. Experienced in branded and private label environments, with deep expertise in working with global retailers, distributors, industry players, and family-owned businesses.
Global New Market Entry & Business Development – Proven track record of opening and scaling markets from scratch Winning Trust & Building Long-Term Partnerships – Naturally earns buy-in through a creative, proactive, and authentic commercial instinct Creative Concept & Category Development – Develops relevant, market-specific concepts for brands and private labels Inspiring, Down-to-Earth Leadership – Energizes and aligns teams through clear vision, clarity, and by leading from the front