Summary
Overview
Work History
Education
Skills
Languages
Affiliations
References
Timeline
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Kick Zandbergen

Kick Zandbergen

Bussum

Summary

Senior Business Leader with over 27 years of experience in Media & Digital advertising with proven track record in business transformation, building high-impact, successful teams, business development and driving strategic alignment across complex organizations.


Expert in negotiating, closing & driving complex, high value partnerships/deals, driving and delivering impactful results in complex environments.

Overview

28
28
years of professional experience

Work History

Vice President, Global Advertising

Adevinta - Classifieds & Marketplaces
Amsterdam, Barcelona
06.2021 - Current

Reporting to: COO; stakeholders include C-suite, GMs, global P&E leadership, and in-country commercial directors.

  • Ensured delivery of EUR 300 million in advertising revenues across Adevinta markets.
  • Built team of advertising experts and program/project managers across Amsterdam and Barcelona.
  • Spearheaded delivery of strategic initiatives and product development strategy for advertising.
  • Secured best-in-industry commercial terms with ad tech companies, including Google, Microsoft, Index Exchange, etc.
  • Led and delivered strategic engagements for in-country leadership teams and ownership.
  • Thought leadership: bolstered advertising revenues against the impact from exogenous factors: (privacy) regulations, tech changes (cookie deprecation, signal loss).
  • Led due diligence efforts for advertising, resulting in Adevinta's de-listing.

Senior Director Advertising Centre of Excellence

eBay Classifieds Group - Marketplaces
Amsterdam
11.2018 - 06.2021

Reporting to C-suite of eCG.

  • Accountable for future-proofing and delivery of $300 million in advertising revenues across eCG markets.
  • Initiated and drove strategic priorities with eCG markets.
  • Built a high-performing team of advertising experts
  • Deployed programs and initiatives to scale advertising, global capabilities, across the group.
  • Negotiated global partnerships with suppliers like Google, Index Exchange, Magnite, and Xandr.
  • Represented eCG for advertising during the sales process of eCG, which led to the merger of eCG with Adevinta; identified (and delivered) a EUR 20m+ in advertising synergies.

Head of Northern Europe - Global Partnerships

Google
Amsterdam, Brussels, Copenhagen, Helsinki, Oslo, Stockholm
09.2007 - 11.2018

Reporting to: VP of Northern Europe

  • MT member of Google Netherlands; MT member of Google Northern Europe; MT member of Global Partnerships, EMEA.
  • Built and managed highly successful teams across Nordics and Benelux.
  • Grew revenues across region to $400 million per year, with the highest growth rates across EMEA.
  • Drove various EMEA-wide and global initiatives for Google, including sustainable advertising, anti-ad blocking, and YouTube partnerships.

Manager Corporate/Business Development

Telegraaf Media Groep
Amsterdam
03.2000 - 09.2007

Reporting to: C-suite.

Key milestones include:

  • Acquisition of Keesing Group (puzzle media), GS Media (blog), Media Librium (DOOH), and Segling (Sweden).
  • Represented TMG in multiple M&A deals involving SBS Broadcasting, including Noordzee FM and Veronica.

Key Account Manager /Regional Sales Manager

multiple companies
Zeist, Leiden, Amsterdam
02.1997 - 03.2000

Top ranking sales professional across various industries:

- Pharmaceuticals

- investment products

- tech professionals

Education

Master of Arts - Economics

University of Amsterdam
Amsterdam

Skills

  • Business Strategy and - Development
  • Business Transformation
  • Creating High-Performing Teams
  • Cross-functional Team Leadership
  • Media and Digital Advertising, Marketplaces, Retail Media
  • Stakeholder Management and Influencing

Languages

Dutch
First Language
English
Proficient (C2)
C2
German
Intermediate (B1)
B1

Affiliations

  • Sports: Field Hockey, Football, Tennis, Running
  • Beer brewing, Cooking and Gastronomy
  • History
  • Travel: self-proclaimed Italyphile

References

References available upon request.

Timeline

Vice President, Global Advertising

Adevinta - Classifieds & Marketplaces
06.2021 - Current

Senior Director Advertising Centre of Excellence

eBay Classifieds Group - Marketplaces
11.2018 - 06.2021

Head of Northern Europe - Global Partnerships

Google
09.2007 - 11.2018

Manager Corporate/Business Development

Telegraaf Media Groep
03.2000 - 09.2007

Key Account Manager /Regional Sales Manager

multiple companies
02.1997 - 03.2000

Master of Arts - Economics

University of Amsterdam
Kick Zandbergen