Kenza Kacha
Maastricht
Summary
As a BDR Team Lead, I drive pipeline growth and coach high-performing sales teams to deliver results in fast-paced, enterprise SaaS environments.
I specialize in helping global companies adopt AI and SaaS technologies that scale with their business.
From engaging C-level decision-makers to uncovering real business needs, I bring a consultative approach focused on impact, efficiency, and long-term business value.
Overview
4
4
years of professional experience
Work History
Business Development Team Lead
Zoom Communications
Amsterdam (Remote)
11.2024 - Current
- Promoted twice in under two years, from SDR to BDR, then to Team Lead, based on strong performance, leadership, and consistent pipeline contribution.
- Conducted regular 1:1 sessions with BDRs to coach on cold calling, outreach strategy, and messaging, leading to improved conversion rates and confidence on calls.
- Ran pipeline meetings with regional sales managers to align on lead quality, deal progression, and strategic targeting.
- Collaborated cross-functionally with marketing and product specialists to refine outbound campaigns and ensure messaging aligned with market needs.
Business Development Representative (BDR)
Zoom Communications
Amsterdam (Remote)
05.2024 - 11.2024
- Generated over $2.75 million in pipeline revenue, accelerating AI adoption across enterprise clients.
- Achieved 100-110% of quota, consistently surpassing sales targets in AI and SaaS solutions.
- Conducted over 330 strategic meetings with C-level executives, guiding them through AI adoption.
Sales Development Representative (SDR)
Zoom Communications
Amsterdam (Remote)
12.2022 - 05.2024
- Owned and qualified inbound leads, spotting high-potential prospects and turning interest into real pipeline.
- Consistently booked high-value meetings for AEs, ensuring smooth handoffs and momentum in the sales cycle.
- Educated prospects on AI-driven solutions, breaking down complex tech into clear, business-relevant value.
- Steadily exceeded targets, with an average of 110% quota attainment.
Customer Success & Social Media Coordinator
Elephish Joint Ventures
Sittard
05.2021 - 12.2022
- Managed customer relationships in a fast-paced startup environment.
- Led community engagement strategies to drive brand awareness & retention.
- Developed social media campaigns to enhance company visibility & market positioning.
Founder
Artefakt Vintage
Maastricht
03.2021 - Current
- Built & scaled an e-commerce brand, focusing on curated vintage collections.
- Led content creation, customer engagement, & logistics, ensuring operational efficiency.
- Implemented data-driven marketing strategies, driving sales growth & increasing brand recognition.
Education
Master 2 - Corporate Communication
New Sorbonne University of Paris
Paris06.2020
Master 1 - Communication
UEMF
Fez, Morocco06.2019
Private Law degree -
USMBA
Fez, Morocco06.2018
Skills
- Active Listening & Consultative Selling
- Team Leadership & Coaching
- Pipeline Generation & Prospecting Strategy
- Cold Calling & Multi-Channel Outreach
- Strategic Account Development
- Sales & CRM Tools: Salesforce, Sales Navigator, Outreach, ZoomInfo, Lusha
- Multilingual Communication: English, French, Arabic, Dutch (B1)
Affiliations
- Electronic music
- Mindfulness
- Art, travel and culture
- AI and Social Media Innovation
Languages
- English - Fluent
- French - Native
- Arabic - Native
- Dutch - B1 level
Timeline
Business Development Team Lead
Zoom Communications
11.2024 - Current
Business Development Representative (BDR)
Zoom Communications
05.2024 - 11.2024
Sales Development Representative (SDR)
Zoom Communications
12.2022 - 05.2024
Customer Success & Social Media Coordinator
Elephish Joint Ventures
05.2021 - 12.2022
Founder
Artefakt Vintage
03.2021 - Current
Master 2 - Corporate Communication
New Sorbonne University of Paris
Master 1 - Communication
UEMF
Private Law degree -
USMBA
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