Microsoft Office Suite, Power BI, SalesForce
Katerina Ruseva
Marketing Specialist & BA Graduate
Summary
Passionate problem-solver. Decisive and result-driven.
Excellent communicator. Highly committed to positively impacting company success and driving performance by utilizing my professional experience & skills in the marketing field.
Overview
3
3
years of professional experience
8
8
years of post-secondary education
3
3
Certifications
3
3
Languages
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Work History
Innovation & Marketing Internship
Nestlé
Amsterdam
02.2023 - Current
- BI ad-hoc analysis and product performance evaluation
- Execution and support of brand campaigns, product promo and POS communication
- Competition assessment & data reporting
- Project scoping and management
Marketing Specialist
Carbon Minds
(remote)
06.2022 - 02.2023
- Responsible for Digital marketing campaigns, Organic and Sponsored content creation
- Setting and optimization of multiple Ad Campaigns: Google Ads and LinkedIn
- Monitoring industry and social media trends for digital content communication
- Project management in a fast-paced environment
Marketing and Sales Internship
Miele Cie & KG
Gutersloh
08.2021 - 01.2022
- Consumer marketing research, optimization of brand positioning and planning of marketing initiatives
- Identified appropriate marketing channels and target customers for campaigns
- Assisted in third-party price negotiations
- Data analysis and KPIs management
Research assistant
Research Group Business Innovation
Venlo
02.2020 - 06.2021
- Conducted market research for start-ups and companies: consumer behavior, trend analysis
- Statistical data collection analysis
- Proficient presentational and research academical skills
Education
BBA - International Business And Marketing
Fontys University of Applied Sciences
Venlo 09.2019 - Current
High School Diploma -
French Language High School “Alphonse De Lamartine
Sofia 10.2012 - 06.2017
Skills
Digital & email marketing
Sales (leads and licenses)
Website design
Data analysis and reporting
Project management
Software
Mondaycom, MailChimp, Semrush
Google Analytics, Tag Manager
Shopify, XperienCentral
Certification
"Digital Marketing Course", Udemy Academy
Accomplishments
- Fundraising Coordinator at Youth Red Cross
- Member of UNICEF Youth team
- Professional advisor at Study Abroad Fair, Fontys University
Timeline
Innovation & Marketing Internship
Nestlé
02.2023 - Current
Marketing Specialist
Carbon Minds
06.2022 - 02.2023
Marketing and Sales Internship
Miele Cie & KG
08.2021 - 01.2022
"Digital Marketing Course", Udemy Academy
06-2021
"Six Sigma Yellow Belt", Lean Six Sigma Partners
10-2020
Research assistant
Research Group Business Innovation
02.2020 - 06.2021
“Business Soft Skills Course”
01-2020
BBA - International Business And Marketing
Fontys University of Applied Sciences
09.2019 - Current
High School Diploma -
French Language High School “Alphonse De Lamartine
10.2012 - 06.2017