Microsoft Office Suite, Power BI, SalesForce
Katerina Ruseva
Marketing Specialist & BA Graduate
Summary
Passionate problem-solver. Decisive and result-driven.
Excellent communicator. Highly committed to positively impacting company success and driving performance by utilizing my professional experience & skills in the marketing field.
Overview
3
3
years of professional experience
8
8
years of post-secondary education
3
3
Certifications
3
3
Languages
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Work History
Innovation & Marketing Internship
Nestlé
Amsterdam
02.2023 - Current
- BI ad-hoc analysis and product performance evaluation
- Execution and support of brand campaigns, product promo and POS communication
- Competition assessment & data reporting
- Project scoping and management
Marketing Specialist
Carbon Minds
(remote)
06.2022 - 02.2023
- Responsible for Digital marketing campaigns, Organic and Sponsored content creation
- Setting and optimization of multiple Ad Campaigns: Google Ads and LinkedIn
- Monitoring industry and social media trends for digital content communication
- Project management in a fast-paced environment
Marketing and Sales Internship
Miele Cie & KG
Gutersloh
08.2021 - 01.2022
- Consumer marketing research, optimization of brand positioning and planning of marketing initiatives
- Identified appropriate marketing channels and target customers for campaigns
- Assisted in third-party price negotiations
- Data analysis and KPIs management
Research assistant
Research Group Business Innovation
Venlo
02.2020 - 06.2021
- Conducted market research for start-ups and companies: consumer behavior, trend analysis
- Statistical data collection analysis
- Proficient presentational and research academical skills
Education
BBA - International Business And Marketing
Fontys University of Applied Sciences
Venlo 09.2019 - Current
High School Diploma -
French Language High School “Alphonse De Lamartine
Sofia 10.2012 - 06.2017
Skills
Digital & email marketing
undefinedSoftware
Mondaycom, MailChimp, Semrush
Google Analytics, Tag Manager
Shopify, XperienCentral
Certification
"Digital Marketing Course", Udemy Academy
Accomplishments
- Fundraising Coordinator at Youth Red Cross
- Member of UNICEF Youth team
- Professional advisor at Study Abroad Fair, Fontys University
Timeline
Innovation & Marketing Internship
Nestlé
02.2023 - Current
Marketing Specialist
Carbon Minds
06.2022 - 02.2023
Marketing and Sales Internship
Miele Cie & KG
08.2021 - 01.2022
"Digital Marketing Course", Udemy Academy
06-2021
"Six Sigma Yellow Belt", Lean Six Sigma Partners
10-2020
Research assistant
Research Group Business Innovation
02.2020 - 06.2021
“Business Soft Skills Course”
01-2020
BBA - International Business And Marketing
Fontys University of Applied Sciences
09.2019 - Current
High School Diploma -
French Language High School “Alphonse De Lamartine
10.2012 - 06.2017
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