Kate Taylor
Director, GTM
London
Summary
Dynamic cross-industry director experienced in leading collaborative workstreams, strategic planning, and impactful communications campaigns. Strategic-thinker experienced in turning low-performing teams into top producers and delivering bussiness-driving revenue goals. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
12
12
years of professional experience
Work History
Director of GTM
ChargePoint
09.2023 - Current
- Created joint sales and marketing strategy for EU growth team dedicated to serving priority industries in UK, DE, FR and driving support for £150M in sales
- Built product marketing architecture and process in EU, delivering cross-team initiatives for product launches and country-specific campaigns
- Hired team of three to create first-ever Segment marketing function responsible for delivering brand awareness, thought leadership, and educational campaigns in priority markets
Growth Lead
CHARGEPOINT
04.2023 - 09.2023
- Led the development and implementation of EV growth strategy for newly-formed commercial real estate sector across UKI, DE, and FR
Product Lead
GAIA
04.2022 - 12.2022
- Built and launched the company's second product, a testing service for fertility biomarkers, in four months
- Led cross team projects with design, engineering, sales, operations and marketing teams to build and test product functionality and features
MBA Intern, Partnerships and Market Research
DIVIDO
01.2022 - 04.2022
- Developed EU partnerships strategy to achieve 200% growth rev goal for sales teams
- Analysed industry market trends, news, and financial developments to deliver a 50+ slide deck for c-suite presentation
Head of Marketing, EMEA & LATAM
ORACLE
01.2021 - 08.2021
- Delivered 400 SAAS leads/month through innovative and partnered marketing activities, driving an average sales performance of 138% of targets through global pandemic
- Researched target markets, aligned key sales executives, and created EMEA and LATAM marketing strategies to implement a $7m yearly budget
- Championed product and brand narratives across key markets (UK, DE, FR, BR, MX) through 20/quarter awareness-driven events, press mentions, podcasts, webinars, and thought leadership research
Senior Marketing Manager, EMEA & LATAM
ORACLE
01.2020 - 12.2020
- Designed new market insights framework to influence hiring and investment decisions in emerging markets, resulting in ~20% additional investment to underfunded regions
Marketing Manager, EMEA & LATAM
ORACLE
01.2019 - 12.2019
- Revitalised regional brand and product marketing strategies for $60m EMEA & LATAM markets, driving hiring of 2 additional heads
Marketing Programs Manager, North America
ORACLE
11.2015 - 12.2018
- Nominated to launch company's first digital advertising campaigns: wrote, designed, and project-managed $5m/year campaigns for brand, product, and privacy initiatives
Senior Coordinator, Finance and Brand
Rolling Stone Magasine/Wenner Media
08.2012 - 10.2015
- Managed global licensing contracts and branding partnerships for 14 international editions, enforced meticulous global brand representation across regions
- Delivered quarterly licensing and financial statements to CFO
Education
MBA - Energy Systems, Strategy, Organisational Design
London Business School
London 9 2021 - 6 2023
Master of Science - Science, Technology, International Security
Georgetown University
Washington, D.C 9 2008 - 5 2011
Skills
Cross-Functional Collaboration
undefinedLeadership
Strategy & marketing advisor to multiple UK start-ups, founding member of Oracle Women's Leadership Circles, board member of NY-based theater company LubDub Theatre
Timeline
Director of GTM
ChargePoint
09.2023 - Current
Growth Lead
CHARGEPOINT
04.2023 - 09.2023
Product Lead
GAIA
04.2022 - 12.2022
MBA Intern, Partnerships and Market Research
DIVIDO
01.2022 - 04.2022
Head of Marketing, EMEA & LATAM
ORACLE
01.2021 - 08.2021
Senior Marketing Manager, EMEA & LATAM
ORACLE
01.2020 - 12.2020
Marketing Manager, EMEA & LATAM
ORACLE
01.2019 - 12.2019
Marketing Programs Manager, North America
ORACLE
11.2015 - 12.2018
Senior Coordinator, Finance and Brand
Rolling Stone Magasine/Wenner Media
08.2012 - 10.2015
MBA - Energy Systems, Strategy, Organisational Design
London Business School
9 2021 - 6 2023
Master of Science - Science, Technology, International Security
Georgetown University
9 2008 - 5 2011
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