Karla Rojas
Marketing Professional & Project Manager
Summary
Results-driven marketing professional with over 10 years of expertise in developing and executing marketing strategies that consistently deliver measurable results. Demonstrated skill in crafting data-driven campaigns that enhance customer acquisition and retention across diverse industries, including both B2B and B2C sectors. Proven ability to lead cross-functional teams in designing and implementing ROI-focused initiatives, leveraging emerging marketing channels to boost brand visibility and engagement. Experienced in budget optimization, market research, and pricing strategies to drive profitability. Committed to delivering innovative and scalable marketing solutions that align with organizational goals and support business growth.
Overview
19
19
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Digital Marketing Specialist
Freelance
10.2023 - Current
- Design and develop Social Media Campaigns for various artists and food businesses
- Campaign Design & Analytics: Designed and implemented social media campaigns, leveraging data analytics to optimize performance and boost event attendance by 20%
- Content Planning & Emerging Channels: Collaborated with artists to develop brand strategies, ensuring alignment across emerging channels like Spotify
- Social Media Content: Created multimedia content and managed content calendars, achieving timely campaign delivery
Promotions Manager, Marketing
AutoZone De Mexico
03.2010 - 12.2022
- Executed and optimized omni-channel marketing promotional strategy and production workflows for Mexico's largest auto retail chain (+700 stores)
- Omni-channel Sales Growth: Spearheaded omnichannel marketing campaigns that drove a 10% sales uplift across digital and physical platforms through the coordination of 150+ marketing assets per campaign, ensuring timely delivery
- Budget & Vendor Management: Oversaw a significant portion of the marketing budget (15%), achieving annual cost savings of $34 million pesos by negotiating with vendors and optimizing processes
- Trend Forecasting & Strategic Planning: Conducted trend forecasting and implemented pricing strategies to align promotional activities with market demands
- Mobile-Optimized Website Development: Directed the development of a mobile-optimized website, ensuring user experience across digital devices
- Streamlined Stakeholder Collaboration for Campaigns: Enhanced stakeholder collaboration, streamlining campaign workflows for 700+ retail stores
- Affiliate Program Migration: Led the benchmark, business case and migration of AutoZone's US affiliate program to optimize its implementation in the Mexican market.
Category Manager, Consumer Products
L'Oreal DPGP
05.2009 - 11.2009
- Directed customer services oriented to maximize ROI by implementing new merchandising strategies
- Sales Growth Strategy: Achieved a 30% sales increase by introducing innovative merchandising strategies based on internal and external data (Nielsen)
- Inventory Optimization: Performed a 17.5% reduction of inventory days in coloring planograms for Hemsa retail store chain
- Category Control Success: Managed internal and external communication with stakeholders to promote category growth and sales optimization
Planogram Executive Jr, Commercial Strategy
OXXO
02.2006 - 05.2009
- Oversaw and develop all the planograms for each category inside of the convenience store
- Planogram Implementation Success: Spearheaded the creation of the first planograms and store layout strategy for the convenience store chain, achieving 85% accuracy across locations
- Onboarding Training Development: Developed the first onboarding training plan and planogram rules of ±50 categories for new team members and by one year ended up training +10 new planogram executives.
Education
Digital Marketing Certification -
04.2001 - 01.2025
Certified Project Management Associate - IPMA Level D Certification
Bachelor - Marketing
Skills
Marketing Strategy Development
Analytical Decision Making
B2B & B2C Campaign Coordination
Market Research Expertise
Brand Strategy Development
Digital Marketing Strategy
Cross-Functional Leadership
Budget Oversight
Adobe Creative Suite Proficiency
Canva Proficiency
Commercial Photography
Customer engagement
Merchandising strategies
Certification
Strategic Thinking, LinkedIn Learning
Dogs, Cats, Books, Hiking, Nature, Activities with my kids, Feminism
I have 2 dogs, but I dream to have a cat, I love to read novels and biographic books, every sunday I like to go hiking in the nature or travel to near cities with my family besides attend to my kids activities and tournaments, I started like 5-6 years ago to become a feminist so I am involved in a Feminism Collective with other women.
Timeline
Digital Marketing Specialist - Freelance
10.2023 - Current
Promotions Manager, Marketing - AutoZone De Mexico
03.2010 - 12.2022
Category Manager, Consumer Products - L'Oreal DPGP
05.2009 - 11.2009
Planogram Executive Jr, Commercial Strategy - OXXO
02.2006 - 05.2009
College of Multimedia - Digital Marketing Certification,
04.2001 - 01.2025
EGADE Business School - Certified Project Management Associate, IPMA Level D Certification
UNITEC - Bachelor, Marketing