Karin Veldhuis
Amsterdam
Summary
Media professional with proven track record in strategic communication, content creation, and digital marketing. Skilled in leveraging multimedia platforms to drive engagement, brand awareness, and business growth. Strong focus on team collaboration, adaptability, and achieving measurable results. Recognized for creative problem-solving, effective team and project management, and maintaining high standards under changing conditions. Team and project management for several premium B2C brands and a digital media agency on its journey from a start-up into a market leader with over 150 employees and MYR 200M in annual revenue.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Senior Brand & Media Consultant
Toyota
09.2022 - 03.2024
- Provided expert advice on media planning, buying, and strategy development for Toyota Malaysia.
- Managed budgets effectively to ensure optimal allocation of resources across multiple campaigns simultaneously.
- Developed comprehensive media plans to achieve Toyota Malaysia marketing objectives.
- Evaluated campaign effectiveness through detailed analytics reports, identifying areas for improvement and adjusting strategies accordingly.
- Optimized digital media campaigns using data-driven techniques to improve performance metrics.
- Negotiated favorable rates for Toyota Malaysia by leveraging strong vendor relationships and knowledge of industry pricing standards.
- Coordinated cross-functional teams to successfully execute integrated marketing initiatives across multiple channels.
- Skilled at working independently and collaboratively in a team environment.
Chief Operations Officer
IProspect
01.2018 - 10.2021
- Managed company processes, procedures, and resources to optimize business performance and enhance customer satisfaction.
- Managed financial, operational and human resources to optimize business performance.
- Oversaw day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.
- Supported business growth through strategic planning and process development.
- Led cross-functional teams to execute high-impact projects on time and within budget constraints.
- Fostered a work environment that encouraged creative problem solving, and cross-departmental collaboration that leveraged each team's strengths.
- Mentored team members by sharing knowledge, offering guidance, and providing constructive feedback.
- C-Level client management of key accounts and pitches – f.e. Heineken, JobStreet, Estee Lauder Companies, Nestle, Maxis and Levi's.
- The COO is the right-hand support of the CEO and is part of the agency EXCO.
Senior Officer Communication & Consular Affairs
Embassy of the Netherlands
03.2017 - 01.2018
- Strategy, planning and execution of all communications, social media, and events of the Dutch embassy in Kuala Lumpur.
- Provide consular services to Dutch nationals in line with the rules and regulations set by the Ministry of Foreign Affairs in the Netherlands.
Senior Brand Manager & Communication
Ziggo & UPC
03.2011 - 10.2016
- Enhanced brand awareness and engagement by developing and implementing strategic marketing plans.
- Increased market share through the execution of targeted product launches and promotional campaigns.
- Managed cross-functional teams for the successful development and launch of new products. F.e. Horizon TV, Horizon Go app and MyPrime Content Platform.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills, and fostering their professional growth within the organization.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Team Manager Brand & Communication
Audi
04.2008 - 02.2011
- Led development and execution of strategic marketing communication plans to meet company objectives, driving team success.
- Increased market share through the execution of targeted product launches and promotional campaigns.
- Managed cross-functional project teams for the successful launch of new products.
- Project lead for events and motorshows (f.e. AutoRAI 2007 & 2009)
- Chief Editor Audi Magazine.
- Developed and implemented new sponsor strategy - Stedelijk Museum, Dutch Ski Federation, Les Patron Cuisiniers, Dutch Design Week.
- Presented regular updates to senior leadership to secure support for marketing initiatives.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
Brand Manager
Audi
04.2004 - 04.2008
- Developed and executed branding campaigns to enhance brand recognition and educate target audiences on product features, benefits and values.
- Coordinated with design, creative, and media agencies to develop high-quality creative plans and assets.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Collaborated with and led cross-functional teams for successful product launches and coordinated marketing efforts.
- Managed Audi.nl, including the relaunch of the website in 2006, several microsites and the Audi car configurator.
Marketing Researcher
PON Automotive
01.2001 - 04.2004
- Conducted primary research through surveys, interviews, and observations, providing critical data for marketing team initiatives.
- Evaluated advertising effectiveness for improved campaign performance, utilizing focus groups and surveys.
- Analyzed survey data and generated insights by importing data sheets from survey projects.
- Delivered concise presentations on key findings, providing valuable recommendations to management, and internal stakeholders.
- Organized workshops for internal stakeholders to better understand market research findings, leading to more informed business decisions.
Education
Master Digital and Online Marketing -
Beeckesteijn Business School
01-2014
College for Brand Management -
Erasmus University BMC & SRM
01-2006
Master Organizational and Behavioural Science -
University Tilburg
01-2000
Bachelor Economic Science -
University Tilburg
01-1996
Skills
- 360 Marketing strategy
- Digital Marketing
- Media planning & buying
- Project management
- Attention to detail
- Creative thinking
- Relationship building
- Strong Communicator
- Analytical thinking
- Problem-solving aptitude
Personal Information
- Date of Birth: 05/10/76
- Nationality: Dutch
- Married
- Two children
Certification
- Meta Blueprint Certifications - Media Planning - Creative Strategy - Community Management
- Google Certifications - Video – Shopping – Display – Search
- British Council Advanced English - IELTS score 8.0
Languages
Dutch
Native language
English
Proficient
C2
German
Upper intermediate
B2
French
Elementary
A2
Additional Information
Board member Works Council Ziggo & UPC
2014 – 2016
The Works Council represents the interests of all employees, which an employer must inform and consult with on issues affecting their organization. During my tenure at the Works Council, we were involved in the merger UPC & Ziggo, and following restructuring of the company in order to mitigate the effects for the 3600 employees.
Timeline
Senior Brand & Media Consultant
Toyota
09.2022 - 03.2024
Chief Operations Officer
IProspect
01.2018 - 10.2021
Senior Officer Communication & Consular Affairs
Embassy of the Netherlands
03.2017 - 01.2018
Senior Brand Manager & Communication
Ziggo & UPC
03.2011 - 10.2016
Team Manager Brand & Communication
Audi
04.2008 - 02.2011
Brand Manager
Audi
04.2004 - 04.2008
Marketing Researcher
PON Automotive
01.2001 - 04.2004
Master Digital and Online Marketing -
Beeckesteijn Business School
College for Brand Management -
Erasmus University BMC & SRM
Master Organizational and Behavioural Science -
University Tilburg
Bachelor Economic Science -
University Tilburg
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