Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
LINK
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Ka Lai Wong

Rotterdam

Summary

Graduated in Fashion and Textiles. With 5+ years' experience in merchandising and product industries, including product allocation, planning and sourcing. Grew up in Hong Kong and moved to the Netherlands since 2020, currently working as a Senior Merchandiser in Foot Locker EMEA.

A highly motivated and reliable team player, love digging into details and solving puzzle. Quickly adapt to challenge, always looking for continuous growth and learning throughout my career. Easy going by nature and able to get along with team members. Believe in maintaining a positive and collaborative work ethic.

Overview

12
12
years of professional experience

Work History

Senior Merchandiser

Foot Locker EMEA
01.2025 - Current
  • Led regional merchandise allocation strategy across EMEA, together with Allocation Manager, ensure optimal product availability by channel, stores type, and market demand.
  • Collaborated cross-functionally with Planning, Buying, Space planning, and Logistics to align seasonal assortments, drive sell-through, and manage stock life cycle.
  • Utilized sales and inventory data to forecast demand, inform replenishment decisions, and optimize inventory flow using tools like Quantum and Mainframe.
  • Created and delivered weekly reporting on sales trends, stock health, and allocation performance to support agile, data-driven decision-making.
  • Mentored junior merchandisers and drove process improvements in allocation efficiency and reporting automation.

Merchandiser

Foot Locker EMEA
04.2022 - 12.2024
  • Optimize product distribution and replenishment through daily/weekly performance analysis, boosting sales, conversion and ROS.
  • Enhance online channel availability by working closely with digital operation team in order to provide seamless experience. Driven 43.5% net sales change TY/LY for ECOM.
  • Partner with Buying and Planning teams to capitalize on market opportunities, influence in-season assortment and allocation strategies.
  • Contribute in seasonal buying and sizing decisions, utilizing historical sales data and market insight to ensure optimal stock coverages across all retail channels.
  • Work closely with field teams to address product and inventory challenges, enhancing store operation and customer satisfaction.

Intake Planner

Foot Locker EMEA, Utrecht
10.2021 - 04.2022
  • Assist Product team - run and analyze daily, weekly, monthly reports.
  • Create Ad Hoc reports, analyze the data and give constructive feedback.
  • Coordinate intake planning process, PO request, additional and re-schedule, according to set financial targets.
  • Work closely with the warehouse teams to efficiently manage and plan intake flows.
  • Establish & analyze vendor performance targets with vendors & team.
  • Track P.O.'s to ensure timely & accurate delivery, resolve discrepancies between P.O. & actual receipt, communicate actions.

Merchandiser

Glorious Sun Enterprise
08.2013 - 08.2019
  • Responsible for international franchise operations of an Australian apparel brand including trademark protection, and perform all-rounded administrative functions.
  • Analyze market trend and sales reports, build a development plan every season, negotiate deals and contracts with suppliers, follow-up client's feedback.
  • Evaluate franchisees' performance, provide suggestion to related parties, and assist in approaching of the potential partner.
  • Provide ad-hoc and ongoing supports to current franchisees, including technical and day-to-day operating advice.

Education

Bachelor of Arts - Fashion and Textiles

The Hong Kong Polytechnic University
Hong Kong
01.2016

Skills

  • Merchandise allocation
  • Merchandising analytics & reporting
  • Data-driven decision making
  • Product lifecycle management
  • Cross-functional collaboration

LANGUAGES

English
Advanced (C1)
Chinese
Bilingual or Proficient (C2)
Dutch
Elementary (A2)

Timeline

Senior Merchandiser

Foot Locker EMEA
01.2025 - Current

Merchandiser

Foot Locker EMEA
04.2022 - 12.2024

Intake Planner

Foot Locker EMEA, Utrecht
10.2021 - 04.2022

Merchandiser

Glorious Sun Enterprise
08.2013 - 08.2019

Bachelor of Arts - Fashion and Textiles

The Hong Kong Polytechnic University

LINK

LinkedIn: https://www.linkedin.com/in/ka-lai-wong/

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Ka Lai Wong