Jos de Kruif
Profielschets
Senior professional manager with hands-on in-depth experience and knowledge of large scale (sports) events, commercialisation of venues, revenue management & pricing policies, sponsorship sales & partnership programs, hospitality, fund raising, ticketing, budgetting & financial reporting, marketing, crm and e-commerce.
Passionate, open mind, result oriented, accurate, perseverant, sales driven, hands-on, self starter, team worker. Good entrepreneurial, analytical and commercial skills. Over 25 years of international working experience in complex, multicultural & multidisciplinary high pressure (project) environments.
Overzicht
32
32
years of professional experience
4
4
years of post-secondary education
Werkervaring
UEFA Venue Director
UEFA
Switzerland | International
2009.06 - Nu
At club level responsible for development & implementation of the tournaments' operational & sportive concept. Management of venue team, planning, preparations, admin & reporting. Freelance contract, working in over 10 different UEFA European countries.
Commercial Director
SC Cambuur
Leeuwarden
2025.06 - Nu
Responsible for development of the commercial strategy of the club in the recently opened 'Kooi Stadium'. Leading commercial team and cooperating with finance department, facility management, Cambuur Verbindt and football department. Member of the board.
Chief Commercial Officer
WIllem II Tilburg
Tilburg
2019.06 - 2025.04
Defining the commercial strategy of the club, setting the objectives, developing and implementing the commercial policies according to the annual budget. Final responsible for all sources of income of the club: business partnerships, sponsor sales, sponsor activations, corporate hospitality, events, ticketing, merchandising, marketing & media. Leading commercial team of 8 FTE's, financial reporting and cooperating with other departments within the club (finance, facility management and football). Member of the board.
Owner, entrepreneur
De Kruif Consultancy
Netherlands | International
2009.01 - 2019.02
Hands on consultancy / Business Development / Sales / Interim Management / Operations / Change Management / Project Management in the following areas: Revenue Management, Ticketing, Corporate Hospitality, Venue Operations, B-to-C Marketing, Sports Management, Lotteries. See LinkedIn profile for projects & client list.
Head of Ticketing
UEFA
Rotterdam, Lisbon, Frankfurt, Geneva
1998.04 - 2008.11
Manager of Ticketing projects UEFA Euro 2000, 2004 and 2008 in Belgium/The Netherlands, Portugal and Switzerland/Austria. Final responsible for the successful development, implementation and delivery of UEFA's ticketing strategies. Consultant FIFA WorldCup 2006 in Germany. Main areas of responsibility:
- Budgetting, quota management, financial reconsiliation & reporting
- Venue & seating operations, ticketing operations & access management
- Customer services & sales management of general public, national associations & commercial affiliates
- Manage all internal and external stakeholders related to the ticketing projects. Leading 15 full team employees in the lead towards the tournament and over 50 employees during the tournaments.
Various commercial positions
Claritas, KLM, Staatsloterij
The Netherlands
1993.08 - 1998.03
Account manager / project manager in Direct Marketing, Entertainment, Lotterie and Sports industry.
Opleidingen
Graduated - Finance, CSR, Legal, Marketing, Governance, Football management, Education, Safety & Security.
KNVB | Leergang Management Betaald Voetbal
Zeist 2021.08 - 2022.05
Bachelors degree | graduated - Commercial Economics
Hogeschool voor Economische Studies (HES)
Rotterdam 1988.08 - 1992.05
Vaardigheden
Passionate, result oriented, accurate, perseverant, hands-on self starter
Analytical and open minded team worker
Languages
Dutch
First language
English
Gevorderd
German
Licht gevorderd
Portuguese
Elementair
Hobby's
- Cycling
- Football
- Golf
- Travelling
Tijdlijn
Commercial Director
SC Cambuur
2025.06 - Nu
Graduated - Finance, CSR, Legal, Marketing, Governance, Football management, Education, Safety & Security.
KNVB | Leergang Management Betaald Voetbal
2021.08 - 2022.05
Chief Commercial Officer
WIllem II Tilburg
2019.06 - 2025.04
UEFA Venue Director
UEFA
2009.06 - Nu
Owner, entrepreneur
De Kruif Consultancy
2009.01 - 2019.02
Head of Ticketing
UEFA
1998.04 - 2008.11
Various commercial positions
Claritas, KLM, Staatsloterij
1993.08 - 1998.03
Bachelors degree | graduated - Commercial Economics
Hogeschool voor Economische Studies (HES)
1988.08 - 1992.05