Summary
Overview
Work History
Education
Skills
Self Description
Websites
Affiliations
Timeline
Generic

João Viegas

Hilversum

Summary

Dynamic Senior Assortment Planner at Nike Inc., adept in strategic planning and negotiation, driving double-digit sales growth across diverse portfolios. Expert in data analysis and operational efficiency, I excel in enhancing partnerships and optimizing inventory, consistently delivering impactful results in fast-paced environments.

Overview

17
17
years of professional experience

Work History

SENIOR ASSORTMENT PLANNER

NIKE INC
Hilversum
03.2021 - Current
  • Dedicated to the Power Player Account/MPU of Sports Ditrect, managing the lifestyle business, combining Nike Sportswear and Jordan Streetwear - X-Gender
  • Setting benchmark Assortment Planning to the Sporting Goods channel, co-building premium and strategic franchise management processes and tools, to enhance and improve the quality of the partnership between the brand and the retailer.
  • In the same role, have highly successfully managed wide diverse portfolio of accounts such as BB&Jordan Performance Authenticators, and full EMEA Key Sports Accounts in the Lifestyle Segment

EMEA SOUTH STRATEGIC ACCOUNT PLANNER

NIKE INC
Barcelona
09.2017 - 02.2021
  • Pinpoint and understand target market, unlocking insights that generate value among consumer, brand, and product category, facilitating an integrated account team to meet and balance all business requirements.
  • Managed a portfolio of $200M for Strategic Accounts in Spain, encompassing Forum Sport (including Dooers), Sportstreet, Base Detall Sport (Buying Group), and Trade Inn—delivering best-in-class stock and sales plans that empowered retailers to achieve double-digit retail sales growth and minimize inventories without impacting future purchases.
  • Assisted with onboarding new clients by gathering necessary paperwork and verifying identity information.
  • Developed and implemented strategies to increase customer loyalty and satisfaction.
  • Developed relationships with existing customers through ongoing communication and review meetings.
  • Researched current market trends, analyzed customer data, and identified potential growth opportunities.
  • Conducted regular meetings with clients to review performance metrics.

EMEA SOUTH CATEGORY BUSINESS PLANNER

NIKE INC
Barcelona
01.2017 - 12.2017
  • Spearhead seasonal category and account alignment process in Territory to eliminate potential gaps in plans execution and optimise opportunities.
  • Collaborated with Category Leaders and planners to formulate comprehensive strategies for enhanced resource allocation and minimisation of work downturns.
  • Engineered project to unlock apparel potential in subregion (EMEA SOUTH), enabling all fields of play to address opportunity, harness capacity, and deliver brand growth averaging 15% per sport.
  • Monitored competitors' activities in order to stay ahead of the curve with regards to pricing models or product offerings.
  • Generated reports detailing progress towards goals as well as any issues that may arise during implementation.
  • Created processes to increase operational efficiency through data analysis and reporting.
  • Conducted market research, analyzed customer feedback, and identified trends in the industry.

MARKETPLACE OPERATIONS MANAGER

NIKE INC
Barcelona
06.2013 - 12.2016
  • Facilitated staff meetings to delegate tasks, allocate workloads and convey changing priorities.
  • Evaluated team performance, offering recommendations for enhancement and training initiatives to boost team efficiency.
  • Monitored and improved efficiency of processes, team performance, and customer service.
  • Developed and implemented operational procedures to ensure quality standards are met.
  • Assessed employee development needs and provided feedback on their progress towards meeting goals.
  • Directed operations staff by providing guidance, training, and support in order to meet company objectives.
  • Recruited, hired and trained crew members on application of projects, customer relations, and customer service.
  • Coordinated with other departments including sales, marketing, finance, human resources. to ensure efficient operations.
  • Motivated and directed teams towards operational enhancements, elevating overall productivity.
  • Achieved DIFOT of 93% through effective supply chain management.
    Reduced on-hold carrier shipments by 30%, improving C2S impact.
    Maintained 98% accuracy on monthly and quarterly goal setting.

EMEA SOUTH Marketplace Operations Representative

NIKE INC
Lisbon - Barcelona - Madrid
11.2008 - 05.2013
  • Marketplace Operations, E-commerce and Claims Administration.
  • Deliver exceptional operations management to customers through comprehensive oversight of service and logistics processes for key strategic accounts in Iberia.
  • Established and maintained alliances with account teams and operational functions to support strategic plans.
    Assisted AOM in process improvement initiatives to enhance overall efficiency.
  • Managed daily operations by driving implementation of short-term and long-term strategies to meet business plan and profitability objectives.
  • Achieved 99% resolution of claims within SLA, up from 70% outside SLA.
  • Transformed order book into Full Case label, enhancing IDP ratio and DRS adoption

Education

MBA - MBA - DIGITAL BUSINESS ECOMMERCE AND DIGITAL MARKETING

UNIVERSIDAD REY JUAN CARLOS
Madrid
01.2018

Master of Science - Masters Degree GEOGRAPHY - TEACHING

UNIVERSIDADE DE LISBOA FACULDADE DE LETRAS
Lisbon
01.2007

Skills

  • Negotiation
  • Market analysis
  • Strategic planning
  • Data interpretation
  • Portfolio management
  • Sales forecasting
  • Demand planning
  • Inventory optimization
  • Excel modeling
  • Cross-functional collaboration
  • Team leadership
  • Problem solving
  • Assortment planning
  • Data analysis
  • Customer relationship management
  • Team collaboration
  • Project management
  • Stakeholder engagement
  • Operational efficiency
  • Risk mitigation
  • Community education

Self Description

  • Passionate for Sports
  • Interested in Retail and Economics Development
  • Ambassador for Mental Health

Affiliations

RUNNING: 3 Marathons, 5 Half-Marathons, over 10 multiple distance races

Basketball: Junior/Senior player

Guitar playing

Gospel preacher

Timeline

SENIOR ASSORTMENT PLANNER

NIKE INC
03.2021 - Current

EMEA SOUTH STRATEGIC ACCOUNT PLANNER

NIKE INC
09.2017 - 02.2021

EMEA SOUTH CATEGORY BUSINESS PLANNER

NIKE INC
01.2017 - 12.2017

MARKETPLACE OPERATIONS MANAGER

NIKE INC
06.2013 - 12.2016

EMEA SOUTH Marketplace Operations Representative

NIKE INC
11.2008 - 05.2013

MBA - MBA - DIGITAL BUSINESS ECOMMERCE AND DIGITAL MARKETING

UNIVERSIDAD REY JUAN CARLOS

Master of Science - Masters Degree GEOGRAPHY - TEACHING

UNIVERSIDADE DE LISBOA FACULDADE DE LETRAS

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João Viegas