Joanna Latko
Amsterdam
Summary
I design and facilitate workshops that are anything but ordinary. With 15+ years of business leadership behind me and a passion for culture, creativity, and human connection, I founded Business Bakery - an experiential concept where teams bond, bake bread, and walk away with both stronger relationships and concrete outcomes. I’m certified in ORSC Fundamentals and Facilitation Fundamentals (AJ&Smart), but what really sets me apart is the energy, systems thinking, and spark I bring into the room. I help groups navigate change, align around what matters, and collaborate in new ways - always mixing structure with playfulness, so learning sticks and people leave inspired.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Founder & Facilitator – Business Bakery
Business Bakery
06.2024 - Current
- Designed and delivered team workshops blending artisanal sourdough bread baking with facilitation and systems thinking to foster connection, creativity, and collaboration
- Guided diverse groups (corporate teams, creatives, leaders) through bonding experiences that produced tangible outcomes such as strategy alignment, communication improvement, and new ways of working
- Integrated methods from Organization and Relationship Systems Coaching (ORSC) and facilitation frameworks into experiential, hands-on settings.
- Recognized for bringing positivity, inspiration, and energy that makes participants feel special and leaves lasting impact on team culture
Senior Director Business Process Transformation
PVH
09.2023 - 12.2024
- Drove transformation initiatives to shift supply chain into a retail-led operating model, enabling teams to execute processes more seamlessly and adapt to evolving business needs
- Implemented innovative tools (SAP replenishment and others) to enhance allocation, planning, and operational processes, resulting in greater efficiency and agility
- Acted as a strategic connector between Supply Chain, Store Operations, Markets, and Central teams to align needs with organizational capabilities and long-term strategy
- Championed a culture of collaboration and inclusion, boosting morale, strengthening engagement, and reducing turnover
Senior Director Retail Business Operations
PVH
05.2021 - 08.2023
- Part of all-round business unit working across both Tommy Hilfiger and Calvin Klein full price and outlet stores
- Focused on driving the strategy around inventory flow, operational excellence and business process for retail across Europe
- Led the team through a turbulent Covid period and ensured team culture remained strong, motivating and allowing for continued delivery
- Recognized for collaboration and driving synergies across teams to inspire teams and drive business forward
Director Outlet Operations
PVH
04.2017 - 05.2021
- Built and scaled a high-performing operations team, focusing on people’s strengths, motivation, and professional growth
- Led end-to-end product flow for outlet business across Europe, embedding processes that improved efficiency and enabled continuous evolution
- Partnered with cross-functional leaders (Supply Chain, Store Ops, Markets) to ensure smooth execution while balancing business priorities
- Fostered a collaborative and inclusive team culture, strengthening engagement and retention
(Senior) Manager Outlet Operations / SAP FMS retail core team
PVH
12.2012 - 03.2017
- Established a new operations team to support outlet growth, later integrating Calvin Klein alongside Tommy Hilfiger into shared processes
- Co-designed and implemented SAP FMS, training and guiding teams through major transformation and change
- Led teams through transition and cultural alignment, ensuring adoption of new tools and ways of working
EMEA Distributors Operations Coordinator
Under Armour
08.2010 - 12.2012
- Coordinated across logistics, sales, finance, and operations to support growth in 10+ EMEA markets
- Acted as central point of contact for partners, ensuring smooth collaboration and relationship building
International Account Representative
Nike
06.2008 - 07.2010
- Managed relationships with independent distributors across Middle East, Africa, and Eastern Europe
- Oversaw supply chain and financial flows while building strong cross-cultural partnerships
Education
Bachelor of Arts - Language in Business (Russian/English)
Silesian University
Katowice, Poland09-2006
Master's - Political Science
Silesian University
Katowice, Poland05-2006
Skills
Facilitation & Coaching
- Group facilitation
- Creative workshop design & delivery
- Organization & Relationship Systems Coaching (ORSC Fundamentals)
- Team bonding & culture building
Leadership & Transformation
- Change management & transformation
- Team development & motivation
- Systems thinking & collaboration
- Strategic alignment & goal setting
Creativity & Artisanal Skills
- Innovation & problem solving
- Sourdough bread making
- Cross-cultural communication
Certification
Organization and Relationship Systems Coaching (ORSC) Fundamentals - CRR Global, 2024
Facilitation Fundamentals – AJ&Smart, 2024
Rethink Business & Lead Differently - Growth Tribe June 2021
Concepts of leadership - from antifragility thru data strategies to leading change.
Data Visualization & Storytelling - Growth Tribe, December 2022
Self-led leadership - Oxford Leadership, November 2016
Comprehensive and in-depth leadership training
Personal Leadership course - Zumflow, September 2024
Languages
Polish
Native or Bilingual
English
Native or Bilingual
Dutch
Limited Working
German
Elementary
A2
Turkish
Elementary
A2
Interests
Organizational psychology, everything sourdough (check my passion project wwwwedoodedocom), coaching as a world viewpoint, yoga, intersection of human and technology, sociology, politics and design
Timeline
Founder & Facilitator – Business Bakery
Business Bakery
06.2024 - Current
Senior Director Business Process Transformation
PVH
09.2023 - 12.2024
Senior Director Retail Business Operations
PVH
05.2021 - 08.2023
Director Outlet Operations
PVH
04.2017 - 05.2021
(Senior) Manager Outlet Operations / SAP FMS retail core team
PVH
12.2012 - 03.2017
EMEA Distributors Operations Coordinator
Under Armour
08.2010 - 12.2012
International Account Representative
Nike
06.2008 - 07.2010
Bachelor of Arts - Language in Business (Russian/English)
Silesian University
Master's - Political Science
Silesian University
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