Jesus Martinez

Responsible for People Function of Heineken's biggest transformation programme.

• Established and led the set up of a Multifunctional Global Transformation Organization to execute Heineken's largest transformation globally.
• Designed and implemented a capability-building program to integrate and embed End To End ways of working within operating companies.
• Design, build and develop an organizational guidance (blue print) to operating companies, aligning them with global functional changes and supporting the new ways of working resulting from the DBB deployment.
• Developed and executed a comprehensive training and onboarding strategy to prepare deployment teams for large-scale implementation.

• Established organizational and HR processes in line with HEINEKEN standards, positioning HR function as the benchmark within the Caribbean Region.
• Developed and implemented Culture Plan connecting and embedding HEINEKEN culture with Red Stripe values and behaviors.
• Improved Personnel Cost as % of Revenue from 14% to 11%.
• Increased Company Climate Employee Engagement Score from 59% to 77%.
• Increased Local Talent Pool by 40% and reduced Expat Population by 50% based on solid Succession & Development Plans, including MT positions.
• Leadership Effectiveness improved by 9% through a revamped 3 year Leadership Development Program.
• Improved HR team knowledge and productivity by effectively training and guiding employees in the application of best practices and high standard protocols, in Compensation & Benefits, Performance Management, Reward & Recognition, Communication and Safety.
• Full office renovation and redesign adapted to Red Stripe's culture.

• Accountable for managing 10,200 + Storekeepers nationwide in relation to Commercial Agreements, Recruitment, Compensation, Culture, Safety, Communication and Training.
• Developed and Launched the official Six Web Page to engage and recruit Storekeepers across Mexico.
• Partnership with "Red Nacional de Refugios" to support and train women exposed to Domestic Violence, to become economically independent.

• Accountable for the HR function in Mexico's southeast region, which represents over 20% of total employee base at HEINEKEN Mexico (3,600 employees)
• Implementation of multiple HR solutions aligned to regional context to achieve business goals.

• Implementation of multiple HR Strategies through effective and cross functional partnerships to support and achieve functional and business results.

• Designed, Planned and Implemented the Reorg of Commerce Corporate Structure in line with Strategy and Company Transformation to improve ways of working and reduce Head Count from 1,100 to 770 employees.

• Designed, Planned and Implemented the Reorg of Regional and Zone Commercial Structure aligned to HEINEKEN guidelines and ways of working.
• Successfully reconfigured 7 regions and 32 sales zones (12,200 employees) to achieve 20% reduction in Head Count and improved decision making through the implementation of RAPID methodology.