Jessie Hogeveen

At Ping Media, I was part of a three-member sales team responsible for initiating, maintaining, and expanding long-term relationships. During my role as an account manager, I engaged with clients such as KPN, Odido, Robeco, Centraal Beheer, and PostNL. As a consultant, I actively collaborated with clients to optimize and enhance their customer communication using smart video solutions.

At PingOnline (a division of the media agency Ping Media), I coordinated personalized video and web application projects. PingOnline is the technical sister company of Ping Media. Being a startup, I was heavily involved in the general development of the company in collaboration with the managing director. This included conducting market and internal research, setting up and automating processes, and establishing a CRM system.

At Landré, I had the opportunity to develop skills across various aspects of (online) marketing, primarily SEO and SEA. My work spanned both strategic and operational levels, with strong emphasis on analysis and reporting. I often created SEO-friendly content, such as blogs and customer case studies, by brainstorming ideas, interviewing clients, and writing the pieces. Additionally, managing email marketing and social media, including both organic and paid advertising campaigns.

After graduating, I stayed on at Yogi & Yousef for a while. There, I worked with a lot of creative freedom on the webshop (customer contact, inventory management, and creating promotions), the website (writing and translating content), and social media channels. I was also involved in influencer marketing, e-mail marketing, and developing promotional materials such as flyers and brochures.