Summary
Overview
Work History
Education
Skills
Certification
Industry
Strategy
Eminence
Customersserved
Technologies
Patent
Timeline
Generic

Jayasimha Bheemasena Rao

Vleuten

Summary


Jayasimha is a distinguished industry thought leader and a highly skilled professional with over 23 years of experience in the IT sector. Known for his innovative and strategic thinking, he is an authentic leader with a strong growth mindset and a proven track record of delivering results.

Currently, Jayasimha serves as a Principal Industry Architect and Sales Executive at Microsoft in the Netherlands. Prior to this, he was an Associate Partner and Chief Technology Officer (Retail, CPG & Travel) at IBM Consulting, where he successfully led teams across various geographies and delivered numerous digital transformation programs.

Jayasimha has a remarkable ability to identify business challenges and industry impediments as opportunities for growth. He has extensive experience in developing high-performance and scalable omnichannel and marketplace solutions, ensuring seamless customer experiences across online (web/mobile/kiosk) and offline channels.

As a retail industry evangelist, Jayasimha has played a pivotal role in bridging business and technology, implementing best-of-breed industry solutions, and orchestrating multiple vendor platforms. He has advised and consulted with retailers globally on their digital transformation journeys.

Jayasimha possesses strong leadership skills, driving teams to deliver impactful solutions and enhance organizational performance. He is adept at managing the entire program lifecycle from ideation to operations. A people-oriented leader, he has successfully led and mentored global distributed engineering teams, fostering their growth and development.

With a results-oriented approach, Jayasimha combines strategic thinking with hands-on experience to exceed targets and drive success in fast-paced environments. He is equipped with strong problem-solving abilities, a willingness to learn, and excellent communication skills. Jayasimha is poised to contribute to team success and achieve positive results, ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.

Overview

2025
2025
years of professional experience
23
23
years of post-secondary education
4
4
Certifications

Work History

Principal Industry Architect

Microsoft Netherlands B V
Schiphol, North Holland
03.2024 - Current
  • Drive adoption of Copilot and Microsoft AI solutions across the industry. Increase account-based revenue and overall maturation by defining and landing industry strategies, with a particular focus on Retail, CPG, Health, and Life Science across the EMEA.
  • Spark innovation to reimagine the future by facilitating envisioning/ideation sessions and developing multi-horizon roadmaps to deliver new capabilities.
  • Ignite, shape, and secure market-making business partnerships by leveraging business relationships with CxOs and Senior Business Executives.
  • Develop thought leadership assets, Solution Plays, and best practices that can be leveraged by others to increase the success of the business and Microsoft.
  • Collaborated with clients to develop customized architectural solutions, meeting their unique needs and preferences.

Industry Advisor/ Sr. Industry Architect

Microsoft Netherlands BV
Schiphol
9 2022 - 03.2024
  • Provide thought leadership by sharing deep industry insight that drives critical decisions that positively impact customers/partners, and the broader industry
  • Help Microsoft customers to accelerate retail industry relevant digital transformation
  • Enable and drive customer and employee experience of the retailers and CPG companies leveraging industry specific solutions
  • Lead and/or support development of 3 Horizon roadmaps and underlying business value estimates that enable customer Digital Transformation
  • Developed long-lasting relationships with clients to ensure consistent retention and loyalty.

Associate Partner & CTO (Consumer Industry)

IBM Netherlands BV
Amsterdam, North Holland
05.2019 - 08.2022
  • Chief Technology Officer at IBM BeNeLux (Belgium/Netherlands/Luxemburg) for Retail, CPG, Travel Industries
  • In this role, he is responsible for reviewing solutions, direct the engineering teams and manage IBM eco-system business partnership
  • Architected and led the engineering team in developing Micro fulfilment Center (MFC) for Albertsons by integrating TakeOff and KNAPP (Automated fulfilment solution): www.albertsons.com
  • Lead the engineering team in rolling out digital platform for Leen Bakker, one of the leading furniture retailer in the Netherlands
  • The digital platform is entirely cloud-native and containerized
  • This solution helped Leen Bakker to offer enhanced customer experience and improved performance of the e-commerce site that led to higher conversion rate: www.leenbakker.nl
  • Architected, designed and lead the engineering team in rolling out the marketplace solution for Leen Bakker leveraging Mirakl marketplace platform
  • Architected cloud-native and completely headless B2B solution including Bloomreach content management solution (CMS) for Tommy Hilfiger: https://b2b-tommy.pvh.com/en
  • Built Retail Data Exchange solution as part of IBM’s 'Retail Orchestration Hub' offering
  • He is responsible for delivering master data hub which holds product catalog, customer, inventory, transaction data which will source for deeper analytics and Machine Leaning algorithms
  • The platform will offer an integration mechanism to integrate with retailers downstream and upstream systems

Executive Architect

IBM Corp
North Brunswick, NJ
06.2014 - 04.2019

Delivery Executive & Solution Architect Leader - CoE, Consumer Industry

IBM India Pvt Ltd
08.2009 - 06.2014

Project Manager

Valtech India
08.2004 - 08.2009

Sr. Software Engineer

Satyam Computers Pvt Ltd
12.2003 - 08.2004

Sr. Software Engineer

Hewlett Packard (Through NTPL)
12.2000 - 12.2003

Programmer Analyst

Logic soft Pvt Ltd
04.2000 - 10.2000

Education

Bachelor of Engineering -

Siddaganga Institute of Technology (SIT)
Tumkur, India
11.1994 - 08.1999

Accelerated General Management Program (AGMP) -

Indian Institute of Management, Ahmedabad (IIMA)
Ahmadabad
01.2007 - 12.2024

Skills

Digital Transformation

Cloud Solutions and Architecture

Enterprise Architecture

Retail/Electronics/Travel

Product/Vendor Evaluation

Leadership Skills

People management

Program/Delivery Management

Solution Delivery

Resource Planning/Pricing/Costing

Certification

Azure Fundamentals

Industry

  • Retail (Grocery, Fashion)
  • CPG
  • Travel

Strategy

  • Industry Insights
  • Business Capability Assessment
  • Product Evaluation
  • Vendor Evaluation

Eminence

https://www.ibm.com/cloud/garage/architectures/retail-industry, https://www.linkedin.com/pulse/digital-transformation-now-never-jayasimha-rao

Customersserved

  • Canadian Tier Corp, Canada
  • Kroger, USA
  • Philips, Netherlands
  • PVH/ Tommy Hilfiger, Netherlands
  • Albertsons, USA
  • Costco, USA
  • Leen Bakker, Netherlands
  • Heineken, Netherlands
  • Dairy Farm, Hongkong
  • Smart & Final, USA
  • Vanity Fair Corporation, USA
  • Sony Entertainment, USA
  • Motiva, USA
  • CT-Corporation, Indonesia
  • Petco, USA
  • Chemonics (US-AID), USA
  • Calvin Klein, Netherlands
  • Blokker Holdings, Netherlands
  • Fast Retail, Japan
  • Myer, Australia
  • Fastshop, Brazil
  • David Jones, Australia
  • Ikea, Sweden
  • JustJeans, Australia
  • Coles, Australia
  • Debenhams, Ireland
  • La Vie En Rose, Canada
  • Manutan International, France
  • Darty, France
  • Travelocity, USA

Technologies

J2EE, JQuery, Apollo GraphQL, Python, JS, React, Struts Framework, Spring framework, Hibernate, JSON, Webservices, Mango DB, No-SQL, Kafka, CI-CD tools, CIM, Dockers, Kubernetes, Azure, IBM Cloud, Cloud application modernization, Zookeeper

Patent

10762515, Product preference and trend analysis for gatherings of individuals at an event, https://patents.google.com/patent/US20170132641A1/en

Timeline

Principal Industry Architect

Microsoft Netherlands B V
03.2024 - Current

Associate Partner & CTO (Consumer Industry)

IBM Netherlands BV
05.2019 - 08.2022

Executive Architect

IBM Corp
06.2014 - 04.2019

Delivery Executive & Solution Architect Leader - CoE, Consumer Industry

IBM India Pvt Ltd
08.2009 - 06.2014

Accelerated General Management Program (AGMP) -

Indian Institute of Management, Ahmedabad (IIMA)
01.2007 - 12.2024

Project Manager

Valtech India
08.2004 - 08.2009

Sr. Software Engineer

Satyam Computers Pvt Ltd
12.2003 - 08.2004

Sr. Software Engineer

Hewlett Packard (Through NTPL)
12.2000 - 12.2003

Programmer Analyst

Logic soft Pvt Ltd
04.2000 - 10.2000

Bachelor of Engineering -

Siddaganga Institute of Technology (SIT)
11.1994 - 08.1999

Industry Advisor/ Sr. Industry Architect

Microsoft Netherlands BV
9 2022 - 03.2024
Jayasimha Bheemasena Rao