Jaap Breunesse
Channel Product Manager – Production Print | EMEA
Putten
Summary
Senior Production Print professional with nearly 20 years of international experience across Ricoh and Xerox. Proven track record in channel product management, go-to-market execution and partner enablement within EMEA. Consistently delivered year-on-year growth and increased production print market share through strong commercial focus, product lifecycle ownership and close collaboration with sales teams. Combines deep Production Print expertise with an entrepreneurial mindset.
Overview
30
30
years of professional experience
4
4
Languages
Work History
Founder & Owner
123Wonen Het Gooi
Hilversum, Netherlands
01.2016 - Current
- Founded and built a full-service real estate business from scratch.
- Built new business including brand, client base and operational processes
- Full P&L responsibility, strategy, marketing and acquisition
- Advisory role to private and professional investors
- Demonstrates strong commercial, analytical and stakeholder management skills
Senior Product Marketing Manager – Production Printing Solutions
Ricoh International B.V. – EMEA
Amstelveen, Netherlands
01.2012 - 01.2016
- Owned channel product and solution strategy for Ricoh’s Production Print portfolio across EMEA.
- Drove year-on-year double-digit revenue growth within Production Print
- Increased Production Print market share consistently across multiple EMEA regions
- Defined and executed go-to-market and campaign plans with channel partners
- Worked closely with sales and account management teams to drive pipeline and revenue
- Led distributor transformation from hardware-led to solution-led Production Print selling
- Developed partner value propositions, sales tools and enablement programmes
- Conducted market, competitor and pricing analysis to support commercial decisions
- Advised senior management on strategy, portfolio and financial optimisation
- Implemented Ricoh–Heidelberg global strategic alliance across indirect channels
- Led international partner events, conferences and training programmes for RIBV (incl. Drupa)
Senior Product Marketing Manager – Production Printing Cutsheet Portfolio
Ricoh International B.V. – EMEA
Amstelveen, Netherlands
01.2008 - 01.2012
- Full product lifecycle ownership for Ricoh’s Production Print hardware portfolio.
- Defined EMEA product and channel strategies aligned with global roadmap
- Owned P&L, forecasting and budget planning for Production Print portfolio
- Launched new production print platforms and campaigns across EMEA
- Delivered continuous market share growth in mature and emerging markets
- Supported sales teams with positioning, pricing guidance and competitive insights
Sales Manager – Corporate & Production Print Accounts
Ricoh Nederland B.V.
Amersfoort, Netherlands
01.2006 - 01.2008
- Built and led a dedicated corporate and Production Print sales team
- Owned commercial strategy and execution for enterprise accounts
- Managed complex tenders and consultative sales processes
- Responsible for €5M+ annual revenue target
- Closed large international Production Print contracts exceeding €5M
Product Manager – Production Printing Systems
Ricoh Nederland B.V.
Amersfoort, Netherlands
01.2003 - 01.2006
- Product marketing and lifecycle management for Production Print systems
- Sales enablement, product training and demonstrations
- Organisation of seminars, launches and customer events
Key Account Manager – Production Printing & Document Solutions
Xerox Nederland B.V.
Zeist, Netherlands
01.1996 - 01.2001
- Consultative sales of Production Print and document management solutions (€30k–€1.5M)
- Full sales cycle ownership including needs analysis and implementation
- Government and enterprise key account responsibility
- EU tender management and large-scale deployments
Education
Bachelor of Arts - International Marketing Management
HU University of Applied Sciences Utrecht
Utrecht 04.2001 -
Skills
- Channel Product Management – Production Print
- Go-to-Market & Campaign Execution
- Product Lifecycle & Portfolio Ownership
- Production Print - Cutsheet, Wide Format, Software Solutions
- Channel & Distributor Enablement
Timeline
Founder & Owner
123Wonen Het Gooi
01.2016 - Current
Senior Product Marketing Manager – Production Printing Solutions
Ricoh International B.V. – EMEA
01.2012 - 01.2016
Senior Product Marketing Manager – Production Printing Cutsheet Portfolio
Ricoh International B.V. – EMEA
01.2008 - 01.2012
Sales Manager – Corporate & Production Print Accounts
Ricoh Nederland B.V.
01.2006 - 01.2008
Product Manager – Production Printing Systems
Ricoh Nederland B.V.
01.2003 - 01.2006
Bachelor of Arts - International Marketing Management
HU University of Applied Sciences Utrecht
04.2001 -
Key Account Manager – Production Printing & Document Solutions
Xerox Nederland B.V.
01.1996 - 01.2001
Interests
Golf, Travel, Tennis, Biking