Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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Istvan Liong

Istvan Liong

Amsterdam

Summary

International strategic vision, intercultural awareness, entrepreneurship and a deep affinity for creative industries where innovation, paying it forward and originality are valued.

Overview

11
11
years of professional experience

Work History

Marketing Coordinator (Charity Basis)

Stichting Life Goals Amsterdam
11.2023 - Current
  • Answered general marketing department inquiries by email, phone, and mail.
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.

Freelance Writer and Marketing Communications Cons

Omroep Zwart NPO
10.2023 - Current


  • Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
  • Interviewed individuals by phone, video chat and in-person to write news stories.
  • Generated ideas for new content series or formats based on audience interests and market trends.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Conducted thorough research on diverse topics, producing well-informed pieces that resonated with readers.
  • Researched and wrote original content for case studies, emails and newsletters.
  • Completed thorough research into assigned topics.
  • Provided writing support for various projects and departments.

Marketing and Communications Manager

Makelaars Vereniging Amsterdam
10.2021 - 01.2023

Makelaars Vereniging Amsterdam (MVA) is a 145 years old and is the largest section of the National Realtors Associations (NVM). The MVA consists of three entities: MVA (non profit), MVA Academie (for-profit) and Eerste Amsterdamse (for- profit). Key responsibilities include continuously developing and supervising all marketing and communications strategies for all three entities.

  • Co-directing marketing projects through conceptual planning, schedule management and budget planning. These projects included new CRM systems and new property search engine which will improve online home search and home selling experiences for both clients and all realtors in the greater Amsterdam area.
  • Continually maintaining and improving the MVA's reputation and positive image in relation to transparency, reliability and quality of MVA realtors.
  • Overseeing preparation of marketing images, emails and other forms of communications.
  • Developing insights on marketing campaigns to assess performance against goals through constant monitoring of Google Analytics and through close collaboration with the SEO and SEA manager.

Founder and Owner

IAL Design
07.2018 - 08.2021

IAL Design creates high quality European made interior and lifestyle accessories designed by local Caribbean and South American artists.

  • Created IAL design's mission and vision statements.
  • Developed key operational initiatives to drive and maintain business growth.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Procurement of fabrics and other materials for production from Italy, Turkey and Portugal.
  • Product design in collaboration with artists to create unique but usable and commercial products.
  • Developed and conducted daily marketing operations such as social media management and e-mail marketing.
  • Managed the web shop with an average of 16 daily orders during holidays and summer seasons and managing other daily sales and customer service related operations.

Operational and Project Manager

Seinstra van Rooij Notarissen
02.2015 - 12.2017
  • Developed and initiated projects, managed costs, and monitored performance.
  • Printing and Stationary design, purchasing and management.

Sales and Marketing Assistant Manager

Ilja Visser
01.2014 - 03.2015
  • Account manager for the Netherlands, the U.S.A., Greece, Spain, Denmark and Lebanon.
  • Assisted Sales and Marketing manager with completing customer transactions and managing issues.

Education

High School Diploma -

Luzac College Curaçao
Willemstad, Curaçao

Master of Science - Management Science

Neyenrode Business University
Breukelen, UT
07.2025

Bachelor of Science - International Business Management

Amsterdam International Business School
Amsterdam, NH
05.2018

Skills

  • Global Sales and Marketing
  • Project management
  • Event planning
  • Public speaking
  • Styling and design

Languages

Dutch
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Advanced (C1)
Papiamento
Bilingual or Proficient (C2)

Timeline

Marketing Coordinator (Charity Basis)

Stichting Life Goals Amsterdam
11.2023 - Current

Freelance Writer and Marketing Communications Cons

Omroep Zwart NPO
10.2023 - Current

Marketing and Communications Manager

Makelaars Vereniging Amsterdam
10.2021 - 01.2023

Founder and Owner

IAL Design
07.2018 - 08.2021

Operational and Project Manager

Seinstra van Rooij Notarissen
02.2015 - 12.2017

Sales and Marketing Assistant Manager

Ilja Visser
01.2014 - 03.2015

High School Diploma -

Luzac College Curaçao

Master of Science - Management Science

Neyenrode Business University

Bachelor of Science - International Business Management

Amsterdam International Business School
Istvan Liong