Iryna Panasiuk
Marketing Specialist | CRM & Lifecycle Marketing
Oosterhout
Work Preference
Summary
Marketing Specialist with experience in CRM and lifecycle marketing, primarily within education and product-based initiatives at EPAM. Experienced in launching educational programs, executing email campaigns, and supporting engagement across the user journey. Skilled in campaign management, analytics, and cross-functional collaboration.
Overview
8
8
years of professional experience
2
2
Languages
Work History
Senior Marketing Specialist
EPAM
06.2023 - Current
- Led and supported CRM and lifecycle marketing activities for educational programs, focusing on engagement and communication across the user journey
- Contributed to the first launch of a Master’s program in Central Asia (Uzbekistan) by supporting campaign execution, audience targeting, and messaging
- Executed email campaigns and automated workflows in HubSpot, supporting awareness, consideration, and enrollment stages
- Supported webinar-driven engagement and acquisition campaigns, including preparation, promotion, live delivery (StreamYard, YouTube), and follow-up communication
- Collaborated cross-functionally with design, digital marketing, PR, and product teams, monitoring campaign performance and sharing actionable insights.
Marketing Specialist
EPAM
06.2022 - 05.2023
- Supported CRM and lifecycle marketing activities for educational programs, focusing on engagement and communication across the user journey
- Contributed to the first launch of a Master’s program in Central Asia (Uzbekistan) by supporting campaign execution, audience targeting, and messaging
- Executed email campaigns and automated workflows in HubSpot, supporting awareness, consideration, and enrollment stages
- Supported webinar-driven engagement and acquisition campaigns, including preparation, promotion, live delivery (StreamYard, YouTube), and follow-up communication
- Collaborated with design, digital marketing, PR, and product teams, while monitoring campaign performance and sharing insights
Marketing Coordinator
EPAM
08.2017 - 05.2022
- Supported marketing and engagement initiatives for Talent Acquisition campaigns, with a focus on webinars and online events.
- Organized webinar-driven engagement activities, including speaker outreach, email communication (Stripo), and promotion.
- Coordinated live online broadcasts via StreamYard and YouTube, supporting visibility and engagement.
- Managed content distribution on YouTube, including playlist structure, hashtags, and video optimization.
- Supported social media activities (Twitter) for employer branding initiatives.
- Worked with Google and Facebook Analytics to monitor engagement and campaign performance.
- Supported marketing budget tracking and vendor coordination across multiple countries, working with finance and legal teams on marketing-related payments.
Education
Master of Finance - Banking And Finance
Kirovogradskyi Institute of Commerce
Ukraine 04.2001 -
Skills
Product & Program LaunchesCRM & Lifecycle MarketingEmail Marketing & AutomationCampaign ManagementMarketing Analytics & InsightsCompetitive Analysis
Languages
Ukrainian
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Timeline
Senior Marketing Specialist
EPAM
06.2023 - Current
Marketing Specialist
EPAM
06.2022 - 05.2023
Marketing Coordinator
EPAM
08.2017 - 05.2022
Master of Finance - Banking And Finance
Kirovogradskyi Institute of Commerce
04.2001 -