Iryna Panasiuk

• Supported CRM and lifecycle marketing activities for educational programs, including Master’s degree and Lifelong Learning (LLL) courses, focusing on engagement, lead generation, and communication across the user journey in East Europe, Ukraine, and Asia.
• Contributed to the first launch of a Master’s program in Central Asia (Uzbekistan), supporting campaign execution, audience targeting, and messaging.
• Executed email campaigns and automated workflows in HubSpot, supporting awareness, consideration, and enrollment stages.
• Supported webinar-driven engagement and acquisition campaigns, including preparation, coordination, and follow-up communication.
• Collaborated with product managers, academic leads, and cross-functional teams to support program value propositions, target audiences, and messaging alignment across channels.
• Collaborated with sales teams to align email marketing efforts with overall business goals and drive lead generation.
• Monitored campaign and engagement metrics, sharing insights to improve lifecycle communication.
• Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
• Conducted competitor analysis for better positioning in the market and identifying growth opportunities.

Key results:

• Contributed to enrolling 22 out of 25 planned students for a first-time Master’s program launch despite a delayed campaign start.
• Supported subsequent launches resulting in 3 cohorts with a total of 60 enrolled students.

• Supported marketing and engagement initiatives for Talent Acquisition campaigns, with a focus on webinars and online events.
• Organized webinar-driven engagement activities, including speaker outreach, email communication (Mailchimp), and promotion.
• Coordinated live online broadcasts via Stream Yard and YouTube, supporting visibility and engagement.
• Managed content distribution on YouTube, including playlist structure, hashtags, and video optimization.
• Supported social media activities for employer branding initiatives.
• Worked with Google and Facebook Analytics to monitor engagement and campaign performance.
• Supported marketing budget tracking and vendor coordination across multiple countries, working with finance and legal teams on marketing-related payments.
• Managed workflow between colleagues, coordinating documents and payment.

Key results:

• An increase in YouTube subscribers and views, supported by a clear, topic-driven structure.
• Organized and coordinated approximately 20 webinars.