Results-driven marketing professional with years of experience in social media management and content creation, expert in campaign management, copywriting, growth hacking and media effectiveness. a result oriented individual with excellent tracks and record of inestimable contribution towards achievement of organizational goals. As a value added person, I am an advocate of success, accountability, professionalism, peak customer service practices and excellence.
Hi, I’m
IFEOLUWA BISOLA OLORUNTOBA
Digital marketing and communications | Content creator | growth hacking | social media, CRM and SEO specialist
Utrecht
Summary
Overview
2026
years of professional experience
5
Certifications
1
Language
Work History
starting point global agency
Digital Marketing and Social Media consultant
01.2024 - 01.2026
Job overview
- Supported the marketing team in executing email campaigns that improved customer inquiries and patronage by 15%.
- Organized several major educational and informational webinars on social media platforms for the company affiliates partners and customers which lead to brand recognition and customer retention.
- Implement comprehensive tracking and analytics to measure the effectiveness of marketing campaigns and make decisions for continuous improvement.
- Analyze and optimize the company's online presence, including the website, social media platforms, and digital advertising campaigns.
- Managed customer interactions and addressed queries promptly, resulting in a 15% increase in customer satisfaction ratings.
- Utilized analytical tools to report on marketing performance, leading to a 30% improvement in targeted marketing effectiveness.
- Freelance / remote
ibis Utrecht
Night Manager
01.2023 - 01.2025
Job overview
- Managed reservations, bookings, and cancellations efficiently and Processed guest check-ins, check-outs, and financial transactions accurately.
- Conducted night audits, reconciling daily transactions and balancing accounts.
- Generated reports on room occupancy and financial metrics.
- Resolved guest inquiries, requests, and complaints promptly and Ensured guest safety and security.
- Updated and managed a database of guest information with accuracy, enhancing communication and marketing effectiveness.
- Managed concierge duties, providing recommendations and bookings for over 100 local attractions and restaurants.
- Improved front desk efficiency by 20% through implementation of a new check-in/check-out process.
REALITY Real Estate
Digital Content and Marketing Manager
01.2022 - 01.2023
Job overview
- Developed and executed content strategies, Created short-form and long-form video content (property tours, walkthroughs, reels, stories) for social media that contributed to a 25% increase in follower count.
- Produced high-quality photo, video, and written content for social media, websites, and listing platforms.
- Collaborated with agents to highlight key property features and unique selling points.
- Collaborated with marketing team to design promotional materials for campaigns, leading to a 10% growth in customer inquiries.
- Managed content calendars across Instagram, TikTok, Facebook, YouTube, and property portals.
- Optimized content using SEO keywords, hashtags, captions, and location tags and Tracked performance metrics including reach, engagement, inquiries, and lead conversions.
Gloria Education Network
Sales And Business Development Manager
2021 - 2022 (1 education.year_Label)
Job overview
- Develop opportunities for the sales team from prospecting and marketing-generated leads.
- Interact with prospects via telephone and email with high attention to detail.
- Consistently achieve qualified opportunity quotas to ensure revenue objectives.
- Develop and execute a strong prospecting plan of attack, including email and call scripts.
- Track all relevant qualifications and lead management activity using Salesforce Funnel.
hangover cafe restaurant and bar
Lead Consultant and manager
01.2017 - 01.2021
Job overview
- Led end-to-end consulting initiatives focused on operational efficiency, customer experience, and revenue growth and Acted as the primary advisor to owners on business strategy and performance improvement, contributing to a 25–35% increase in monthly revenue.
- Conducted full business audits covering front-of-house operations, kitchen workflows, bar service, staffing, and pricing, most importantly launched a successful delivery campaign.
- Designed and implemented service standards for restaurant, café, and bar operations.
- Optimized menu structure, pricing strategies, and product mix using margin analysis and sales contribution data, increasing average spend per customer by 8–12% which improve profitability.
- Analyzed sales data, customer feedback, and peak-hour performance to guide decision-making.
- Led and coached management and frontline teams on service excellence, upselling, and customer engagement.
Education
Bizlift AcademyNetherlands
ACTD DIPLOMA CERTIFIED from Digital Marketing in Tech
04.2001
University Overview
Wittenborg University of Applied SciencesApeldoorn, Netherlands
Master of Science from Digital Marketing And Communications
04.2001
University Overview
Cyprus International University Cyprus
MBA from Business Administration And Management
04.2001
University Overview
Cyprus International University Cyprus
Bachelor of Science from International Relations
04.2001
University Overview
Skills
Project Management
Search Engine Optimization
Social Media Marketing
Market Research
Content Marketing
Email Marketing
Lead Generation
Artificial Intelligence
Analysis skills
Intercultural Communication
Data Analysis
Google Ads
salesforce
CRM
growth marketing
digital advertising
Certification
Sales enablement ,innovation and growth marketing
KEY ACHIEVEMENTS
KEY ACHIEVEMENTS
- Social Media Growth
Executed multi-channel digital marketing strategies (email, social media, video, webinars) that delivered a 15% increase in customer inquiries, 30% improvement in targeted marketing effectiveness, and a 25% growth in social media followers, directly influencing lead generation and customer acquisition.
- Improved Operational Efficiency & Customer Experience
Improving front desk efficiency by 20%, reducing service bottlenecks, and increasing customer satisfaction ratings by 15% through proactive guest engagement and process improvements.
- Revenue Growth Across Hospitality & Real Estate, travel and education industry
Led strategic consulting, pricing optimization, and service improvements across several global environments contributing to 15–35% revenue growth for the organizations.
- Data-Driven Marketing & Performance Analytics Frameworks
Data-led decision-making, enabled continuous optimization, and improved ROI across marketing and sales initiatives.
Timeline
Sales enablement ,innovation and growth marketing
02-2026
Generative AI for growth marketing
02-2026
Social media data analytics
02-2026
Buisness analysis and process management
11-2025
Digital Marketing and Social Media consultant
starting point global agency
01.2024 - 01.2026
Entrepreneurial toolkit for digital influencer
06-2023
Night Manager
ibis Utrecht
01.2023 - 01.2025
Digital Content and Marketing Manager
REALITY Real Estate
01.2022 - 01.2023
Lead Consultant and manager
hangover cafe restaurant and bar
01.2017 - 01.2021
Bizlift Academy
ACTD DIPLOMA CERTIFIED from Digital Marketing in Tech
04.2001
Wittenborg University of Applied Sciences
Master of Science from Digital Marketing And Communications
04.2001
Cyprus International University
MBA from Business Administration And Management
04.2001
Cyprus International University
Bachelor of Science from International Relations
04.2001
Sales And Business Development Manager
Gloria Education Network
2021 - 2022 (1 education.year_Label)