Humphrey Naarendorp
Amsterdam
Summary
Commercial executive with 20+ years of experience in SaaS and tech sales. Expert in scaling revenue, building high-performing teams, and closing complex enterprise deals. Hands-on leader passionate about (AI)technology and sports.
Overview
34
34
years of professional experience
Work History
Sales Director
SV Land
06.2022 - 08.2025
- Delivered 25% revenue growth by executing a scalable regional GTM strategy.
- Expanded operations into 300+ Dutch municipalities, driving enterprise adoption.
- Aligned sales, marketing, and channel teams to ensure predictable growth and retention.
Sales Director New Business (Cloud Security SaaS)
Tesorion
02.2019 - 07.2022
- Closed strategic enterprise accounts in Utilities, Finance, Public, healthcare and Retail.
- Led market entry and GTM strategy, owning high-value enterprise deals from discovery to negotiation.
- Built long-term C-level relationships, expanding ARR and account retention.
Founder & Sales Consultant
2execute Consulting
06.2014 - 01.2019
- Founded consultancy driving new business & channel sales for ICT security vendors.
- Worked with Proofpoint, NetIQ, Liquit, Smartlockr, delivering multi-million pipeline growth.
- Applied TAS, SPIN & MEDDIC methodologies to optimize enterprise deal execution.
Sales Manager
Dell Technologies, McAfee, MessageLabs, Safenet Inc, Insight
01.1992 - 01.2014
- Led teams to expand market share and grow long-term enterprise accounts.
- P&L responsible, led commercial team across Benelux.
- Defined marketing, sales & channel strategy for
Education
Business Administration -
Leergangen Bedrijfskunde, Graduate
Amsterdam01-2000
BBA -
Rijnlands Instituut, Graduate
Leiderdorp01-1989
High School Diploma -
Pieter Groen College, Graduate
Katwijk Aan Zee01.1985
Skills
- Enterprise B2B SaaS Sales (ARR growth, C-level negotiations)
- Go-To-Market Strategy & Revenue Expansion
- Building & Leading High-Performing Teams
- New Business Development & Account management
- CRM & Sales Automation (Salesforce, Hubspot, Pipedrive)
- Data-Driven Sales Optimization & AI affinity
- Multi-Sector Experience: Cybersecurity, Retail, Finance, Industry, Public Sector
Languages
Dutch: Fluent
English: Business level
Timeline
Sales Director
SV Land
06.2022 - 08.2025
Sales Director New Business (Cloud Security SaaS)
Tesorion
02.2019 - 07.2022
Founder & Sales Consultant
2execute Consulting
06.2014 - 01.2019
Sales Manager
Dell Technologies, McAfee, MessageLabs, Safenet Inc, Insight
01.1992 - 01.2014
Business Administration -
Leergangen Bedrijfskunde, Graduate
BBA -
Rijnlands Instituut, Graduate
High School Diploma -
Pieter Groen College, Graduate
Key Achievements
- Delivered €2M+ quarterly pipeline at NetIQ and closed multiple multi-million ARR enterprise SaaS deals.
- Achieved 25% sales growth at SV Land by executing a scalable GTM strategy across all Dutch municipalities.
- Built and led commercial teams up to 10 FTE, fostering cultures of accountability and performance.
- Drove international expansion and closed strategic accounts across EMEA in Utilities, Finance, and Government sectors.
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