Huilin Shi

Main Responsibilities:

• Supervise a dynamic marketing team of five professionals, overseeing key areas of Paid Ads (Google and Facebook), Affiliate Program Management, Email Marketing, and Social Media.
• Implement comprehensive targeting and retargeting strategies based on market research to effectively acquire new customers and increase the customer loyalty.
• Managed digital marketing campaigns from initial concept through final implementation and live monitoring.
• Provide valuable guidance and counsel to the procurement team, enabling them to stabilize product supply, expand the product catalog, and optimize pricing strategies for improved overall performance.
• Foster effective cross-department communications with warehouse, logistics and finance to streamline the operational processes.

Key Achievements:

• Achieved substantial growth in customer base by 150% and a 120% improvement in customer retention rate.
• Demonstrated exceptional Return on Advertising Spend (ROAS) consistently surpassing 5 on PPC campaigns and Affiliates Program.
• Accomplished a threefold increase in annual revenues.

Main Responsibilities:

• Developed and executed marketing strategies for RailFreight, a B2B publication, to drive growth and enhance market presence in Europe and China.
• Created informative industrial content and strategically distributed content on social media platform.
• Utilized Google Analytics to monitor, and analyze content success and identify opportunities for content improvement.
• Played a pivotal role in event planning and management, and maintained good relationships with internal and external stakeholders.

Key Achievements:

• Achieved remarkable results, driving annual visits from zero to 5 million and cultivating a daily user base exceeding 15,000 within a span of 2 years.
• Contributed to the successful organization of three major logistics-related summits and hosted seven cross-cultural webinars.

• Played an integral role in the branding and campaign implementation of Link&Co, an automotive brand.
• Assisted in launching its new car model and positioning smartly in the market by generating informative industrial directories and conducting market research.
• Ensured seamless communication and alignment of objectives with clients, strategy and creative departments.
• Reported on the performance of marketing campaigns in order to make adjustments to increase efficiency and effectiveness.

• Contributed to the content creation and successful execution of social media campaigns for Mission Foods, an esteemed American snack brand, and Moleskine, a artistic Italian notebook brand.
• Facilitated the expansion of brand recognition within the Chinese market, resulting in the acquisition of over 50,000 followers across prominent Chinese mainstream social networks, including Weibo and WeChat.
• Skillfully organized and categorized product details while creating captivating marketing materials such as images and videos to drive online campaigns.
• Nurtured positive relationships with clients to ensure client satisfaction and foster long-term partnerships.
• Monitored and evaluated website analytics to identify trends and opportunities for improvement.