Honorata Maria Nel

Currently lecturing Marketing together with other management subjects at the Amsterdam University of Applied Sciences and completing a Marketing Strategy Consult at Booking.com.

• Lead change on major strategic initiatives including DTC strategy, E-commerce migration and alignment globally, and B2B builds.
• Designed, implemented and enhanced content driven email and owned marketing strategies by shifting KPI's, building out flows & automations and focusing on engagement, increasing email open rates by 13%.
• Launched 5 global e-commerce stores and increased online DTC sales by 298% YoY.
• Expanded communications into 15 new countries.

• Lead a fast-paced, cross-functional team that consciously challenged brand and demand strategies to get people excited about running around the world.
• Challenged perceptions to develop the company's Customer Engagement Strategy to improve customer driven messaging and marketing engagement across email, social and Virtual products.
• Directed teams to generate dynamic marketing content and products to shift perceptions and motivate to action (and measurable results).
• Collaborated with Marathon Marketing team on In-App marketing messaging.

• Developed this BI Start-Up's Marketing and Communications Strategy and Implementation Plan to position it as a leader in a niche industry.
• Project based: Pre-launch and GTM strategy.

MarkStratHM (Marketing Consultancy) helped clients with strategic and creative marketing solutions. Purposely challenged norms and perceptions to provide an external bird's eyeview on existing processes and strategies.

Clients included: Nestle, The Inspiration Room (Agency), SAPRO (Finance), SaSure (Insurance), The New BalanceIMPI Challenge Adventure Race (Sport).

Soccermom was a self-started driver placement agency helping families with kids transport. Think Uber for kids! Started in 2006, franchised in 2009, sold in 2016, still running today. A great entrepreneurial learning adventure.

• Collaborated with brand managers and sales teams to co-ordinate the successful implementation of NATIONAL promotion campaigns.
• Designed and extended innovative REGIONAL promotions for premium brands.
• Developed consumer experiences and won Innovation award within first year.
• Improved point system loyalty campaign amongst outlet owners that assisted the region in winning the Sales Award at the 2005 Annual Conference.