HEATHER NEISES

Strategize and think critically in order to offer the best course of action that connects the requests of corporate goals, user experience, and development.

Daily Tasks Include:

• Prepared and presented reports to update stakeholders about success of each strategy and findings from audits
• Client communication, project management, developer handoffs, and quality assurance
• Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
• Improved search-related activities through ongoing analysis, experimentation or optimization tests.
• Created and improved visual designs to catapult websites forward in terms of looks and usability.
• Developed and documented style guidelines for website content.

Key Accomplishments:

• Website redesign that has increased product subscriptions by 200%
• Product customizer feature that allowed a pivot in a company's selling and purchasing strategy
• Increased conversion rates by 3% for over 20 ecommerce websites
• Successfully moved a billion-dollar corporation to the Shopify platform and integrated an app development infrastructure.

University of Amsterdam based companies needing a website to launch their online presences.

• Directed design, writing and production of page content to fulfill project demands and satisfy customer needs.
• Created web models or prototypes using physical, interface, logical and data models.
• Identified needs of customers promptly and efficiently.
• Designed websites, portals and large-scale web applications for multiple clients.
• Designed visual and graphic images to use on multiple platforms.
• Redesigned sites to enhance navigation and improve visual appeal.

Maintaining profitable ties with key customers. Overseeing the customer relationships handled by your team. Keeping clients informed about new products in order to enhance sales.

Daily Tasks

• Assist and maintain customer relationships through friendly and knowledgeable interactions
• Implement new and efficient systems for management of the clinic, customer satisfaction, and marketing
• Understand and provide knowledge of the services provided and industry changes
• Consulted with customers to resolve service and billing issues.
• Informed customers about billing procedures, processed payments and provided payment option setup assistance.
• Administered systems and programs to reduce loss and maintain inventory control.
• Remained calm and professional in stressful circumstances and effectively diffused tense situations.
• Delegated work to staff, setting priorities and goals.
• Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.

Key Accomplishments:

• Implemented new organization system for customer communications
• Tripled the amount of first-time customers
• Increased return and loyal customers by 150%

• Responsible for management and upkeep of the website - blog, informational sections, and customer inquiries
• Created site maps and user flows
• A/B testing and competitor analysis were used successfully to raise brand awareness, reduce bounce rates, and increase conversion rates.

Key Accomplishments:

• First page SEO searches for at least 5 major keywords for the website
• Successfully promoted new branding with a new logo.
• Decreased bounce rates by 25%
• Increased conversion rates by 3%

An intensive 24-week long boot camp dedicated to UX/UI.

• Completed professional development in UX/UI Design
• Completed coursework in UX Research, UI Design and Project Management

Attended college for four years but did not graduate. Completed continuing education in:

• Marketing
• Business
• Math
• Physics
• Journalism
• English
• History

An intensive 10-week long certificate program dedicated to digital marketing. Skills learned include SEO, Google Analytics, Facebook Analytics, Product/Market Fit, and Traffic Drive.