Hang Li (Jasmine)
Bilthoven,Netherlands
Summary
Senior Digital / Web Analytics Specialist with 5 years of experience in GA4, tag management, and dataLayer implementations. Skilled at bridging business requirements and technical execution to deliver reliable, high-quality data through robust tracking, clear documentation, and close stakeholder collaboration. A structured specialist, a team player, and a quick learner with a strong delivery mindset. After work hours, always up for a nice drink and chat with colleagues at a vrijmibo.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Senior Digital Analytics Consultant
Artefact
Utrecht, Netherlands
2021.02 - 2026.06
- Collaborated closely with business and technical stakeholders, translating business needs into concrete data tracking solutions, creating documentation of best practices and dataLayer implementation guidelines
- Led end-to-end analytics implementations (GA4, pixels, consent mode, cHTML tags, server-side tracking, etc.) across multiple clients in different industries, with close collaboration with DEV team in an agile way of working; Facilitate clients on A/B testing tracking solutions
- Used BigQuery, Looker Studio, PowerBI, etc. to build dashboards and reporting solutions for performance marketing, e-commerce, and branding teams, delivering actionable insights
- Conducted analytics training workshops for clients, and provided ongoing consultancy to support their adoption and long-term client success
- Guided junior team members and contributed to knowledge sharing in the team; Exploring AI solutions in analytics workflows
Digital Marketing & Web Analytics Specialist
Philips
Amsterdam
2020.06 - 2020.12
- Used Adobe Analytics to analyze website/online store user activities to create dashboards and communicate valuable insights
- Worked in a scrum team at digital marketing & e-commerce department to support the development and deployment of Philips D2B consumer platform
- Worked as an interim community manager for functionality development support and user experience testing
- Created training material and led training sessions for user onboarding
Sales Advisor
Chadstone Shopping Center
Melbourne
2018.11 - 2019.01
- Premium B2C cosmetics sales and customer service: greeting customers, identifying customers’ needs, demonstrating product features, and closing sales; Best daily sales AUD 1000
- Responsible for daily operation, and opening & closing
Marketing Specialist
Welanka Holidays
Colombo
2017.07 - 2018.04
- Collaborated with IT specialists to build company’s website, uploaded and managed website content
- Social media marketing: created and post articles on WeChat account on a weekly basis
- Generated and managed leads database
- Email marketing: made annual mailing plan, used Mailchimp to design and send mailers bi-weekly
- Coordinated with travel agencies in China and designed holiday itineraries based on clients’ needs
- Translated itineraries and documents between English and Chinese, and assisted manager to communicate with Chinese clients
Education
Master of Strategic Management -
Rotterdam School of Management, Erasmus University
Rotterdam, Netherlands 2019.09 - 2020.06
Bachelor of Business Administration - undefined
Wuhan University
Wuhan, China 2013.09 - 2017.06
Exchange semester - undefined
University of Oslo
Oslo, Norway 2015.08 - 2015.12
Skills
- Google Analytics
- Google Tag Manager
- Adobe Analytics
- Amplitude Analytics
- Dashboarding
- BigQuery
- OneTrust Cookie Consent Management
- Google Cloud Platform
- Project Management
Websites
Certification
- Staatsexamen NT2 Programma II (B2) Nederlands als tweede taal B2 niveau
- Amplitude Foundations - Analytics
- Google Analytics Certification
- Google Tag Manager
- OneTrust Cookie Consent Management
Languages
Chinese
Native
English
Fluent
Dutch
Upper intermediate
Affiliations
- Travel
- Cooking & wine tasting
- Music (play the piano)
- Fitness, yoga & pilates
Timeline
Senior Digital Analytics Consultant
Artefact
2021.02 - 2026.06
Digital Marketing & Web Analytics Specialist
Philips
2020.06 - 2020.12
Master of Strategic Management -
Rotterdam School of Management, Erasmus University
2019.09 - 2020.06
Sales Advisor
Chadstone Shopping Center
2018.11 - 2019.01
Marketing Specialist
Welanka Holidays
2017.07 - 2018.04
Exchange semester - undefined
University of Oslo
2015.08 - 2015.12
Bachelor of Business Administration - undefined
Wuhan University
2013.09 - 2017.06