Summary
Overview
Work History
Education
Skills
Certification
Languages
Hobbies and Interests
Timeline
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Grace Roberts

Grace Roberts

Harderwijk

Summary

I'm a versatile professional with a skill for approachability and networking. The ability to manage multiple projects simultaneously is one of my biggest assets and I thrive in a high-paced environment. I enjoy being given the opportunity to be creative in my writing and content production and pride myself on my ability to seamlessly blend into various styles and tones. Most importantly, I have a genuine appreciation for humor and enjoy creating a positive and lighthearted atmosphere wherever I work.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Content Marketing Manager

INDG Grip
09.2024 - Current
  • Key Achievements and Responsibilities:
  • Email Campaigns: Created and implemented a series of targeted email marketing campaigns using HubSpot.
  • Social Media Growth: Increased LinkedIn activity from twice monthly to three times weekly, resulting in increased engagement.
  • Partnership Marketing: Managed strategic relationships with partners including NVIDIA, BRIA, and Real.
  • Webinar Execution: Led the end-to-end production of webinars using Contrast.io, from speaker coordination to execution.
  • Content Creation: Wrote and published the first blog articles for the Grip website, establishing a strong content presence.
  • Website Projects: Contributed to the strategy and execution of new landing pages to improve SEO and user experience.
  • Thought Leadership: Initiated the company’s first industry research report, overseeing survey design, coordination, and publication.
  • Customer Marketing: Developed customer case studies, supporting the sales team with compelling evidence and insights.
  • Events: Represented the company at industry events, building connections and capturing content opportunities.
  • Tech Stack: HubSpot, Contrast.io, LinkedIn

Content Marketer

Deployteq
07.2020 - 09.2024
  • Key Achievements and Responsibilities:
  • Content Creation: All content creation, including visuals, for Deployteq's social media channels and for the company's website, including website development and visual design.
  • Rebranding Initiatives: Led two successful full rebrands from a marketing perspective, enhancing its market positioning.
  • Multilingual Coordination: Coordination of all Dutch content within the team and collaborated with translation agencies for seamless multilingual content delivery.
  • Email Marketing: Managed all aspects of email marketing and the creation of omnichannel campaigns.
  • The annual email benchmark report, involving a public survey, analysis of 4 billion emails, and the development of visuals and supporting campaigns.
  • Leadership and Mentorship: Mentored and managed interns and junior content specialists.
  • Public Speaking: Actively participated in specialist webinars and tradeshows as a public speaker and supporting visuals showcasing expertise in the field.
  • Coordinated and assisted in the development of integrations between multiple platforms.
  • Provided content support in international campaigns, and contributed to the development of Account-Based Marketing strategy.
  • Data-driven decision-making: Conducted monthly reporting on email and social statistics, using data insights to drive continuous improvements.
  • Sales Enablement: Crafted personalised slide decks for the sales team, tailoring each presentation to address individual prospect pain points.

Marketing Executive

CommuniGator Ltd (T/A Spotler)
03.2018 - 07.2020
  • The organisation; start to finish of company events. Internal and external. Collaborating with venues and suppliers to find the best price.
  • Creation of email campaigns and setting up events within an online platform.
  • Production of reports delivered to management outlining the return on investment of events.
  • B2B blog writing and use case creation.
  • Using Microsoft Dynamics CRM for segmentation of audiences for email campaigns.
  • Lead allocation to the sales department.
  • Engaging with customers at events.
  • Automated social media posting.
  • Building web pages & content within WordPress.

Finance & HR Executive

03.2015 - 03.2018
  • In my role, I efficiently managed HR procedures, conducted daily banking on Xero & SAP, invoiced customer contracts, and ensured the upkeep of office maintenance. This included overseeing cleaning, security, and office supplies. I excelled in debt collection and customer service, managed the Purchase Ledger with weekly payment runs, and effectively handled Direct Debits through HSBC. Notably, I successfully navigated the migration across three accounting systems, showcasing adaptability and expertise in financial management and often assisted the management team hosting potential investors during the sale of the business throughout 2016 - 2018.

Manager

Ask Italian
02.2011 - 03.2015
  • I led a team ranging from 1 to 10 individuals, demonstrating strong leadership and team management skills. I was responsible for the meticulous reconciliation of cash at the end of each evening, ensuring financial accuracy. My customer-centric approach involved engaging with customers directly to guarantee excellent service and promptly resolving any issues or concerns they may have had.

Education

2 A Levels - English and Drama

Alton College
07.2014

Skills

  • Microsoft PowerPoint
  • Microsoft Office
  • Adobe Creative Suite
  • Marketing Automation
  • Sales Enablement
  • Hubspot
  • WordPress
  • Microsoft Dynamics
  • Content Creation
  • Contrast Webinars
  • Social Media

Certification

Level 3 Award – Recording & Analysing HR Information, CIPD

Languages

English

Hobbies and Interests

Reading, Novel writing, Knitting

Timeline

Content Marketing Manager

INDG Grip
09.2024 - Current

Content Marketer

Deployteq
07.2020 - 09.2024

Marketing Executive

CommuniGator Ltd (T/A Spotler)
03.2018 - 07.2020

Finance & HR Executive

03.2015 - 03.2018

Manager

Ask Italian
02.2011 - 03.2015

2 A Levels - English and Drama

Alton College

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