Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Certification
HOBBIES
REFREES
Timeline
Generic

Grace Omoha-Ogah

ABUJA,F.C.T

Summary

With a decade of banking expertise in financial operations and risk assessment, transitioned into digital marketing, contributing three years in SEO, SEM, and social media. Proficient in crafting targeted campaigns, Elevated brand visibility and engagement, driving customer acquisition and retention. In a two-year stint in copywriting, excelled in creating persuasive narratives. Seeking remote opportunities globally, bringing a versatile background, combining financial insight, digital marketing proficiency, and effective communication skills. Eager to apply strategic approach and innovative mindset to contribute value to dynamic teams, confidently offer a holistic and strategic perspective in any professional role.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Financial Transaction Officer

First Bank of Nigeria Ltd

Responsibilities:

  • Processing various financial transactions, including deposits, withdrawals, and account transfers.
  • Verifying and authorizing large transactions in adherence to established policies and procedures.
  • Conducting account reconciliations and resolving discrepancies promptly.
  • Collaborating with internal teams to investigate and resolve transaction-related issues.
  • Providing excellent customer service by addressing inquiries related to transactions.
  • Contributing to the development and implementation of improved transaction processes.
  • Training new staff on transaction processing and compliance procedures.

Accomplishments :

  • Implemented a more efficient cash handling process, reducing transaction processing time by 15%.
  • Successfully led the transition to a paperless transaction system, improving accuracy and reducing environmental impact.
  • Received commendation for maintaining a high level of accuracy in transaction processing during internal audits.
  • Recognized for outstanding performance in transaction processing with a commendation from management.

·

Copywriting Expert

Self Employed Writer
Nigeria
03.2022 - Current

Responsibilities :

  • Content Creation: Develop compelling and persuasive copy for various mediums, including websites, marketing collateral, advertisements, and social media.
  • Client Collaboration: Work closely with clients to understand their brand voice, target audience, and communication objectives to deliver tailored content
  • SEO Optimization: Integrate relevant keywords and SEO best practices into copy to improve online visibility and search engine rankings
  • Adaptability: Tailor writing styles to suit diverse industries, brand tones, and communication goals, showcasing versatility in content creation
  • Editing and Proofreading: Review and refine written content for grammar, style, and consistency, maintaining high standard of quality.
  • Market Branding: Contribute ideas and strategies to enhance clients' brand messaging, positioning, and overall marketing effectiveness
  • Stay Updated: Keep abreast of industry trends, content marketing strategies, and emerging tools to continuously improve skills and stay competitive.
  • Skilled at working independently and collaboratively in team environment.
  • Self-motivated, with a strong sense of personal responsibility.

Accomplishments:

  • Strategic Content Creation: Produced compelling and persuasive copy across diverse marketing channels, resulting in a notable 20% increase in click-through rates and a 15% uplift in conversion rates for client campaigns.
  • Brand Messaging Expert: Ensured consistent brand messaging, contributing to a cohesive brand image and achieving a remarkable 25% improvement in brand recognition within the target audience.
  • SEO Optimization Specialist: Implemented effective SEO strategies, leading to a 30% increase in organic traffic and a significant boost in search engine rankings for critical industry keywords.
  • Conversion-focused Copywriting: Crafted and optimized landing page copy, driving a 25% increase in lead generation and a 10% improvement in customer retention through customer-centric, persuasive messaging.
  • A/B Testing Leadership: Led successful A/B testing initiatives to refine copy and messaging, resulting in a 15% uplift in campaign performance metrics and a more data-driven approach to content optimization.

Senior Customer Care Officer

First Bank of Nigeria Ltd
Abuja
08.2016 - 08.2023

Responsibilities:

  • Resolving customer complaints and issues promptly and efficiently.
  • Conducting customer satisfaction surveys and gathering feedback for continuous improvement.
  • Collaborating with other departments to escalate and resolve complex customer cases.
  • Maintaining accurate and up-to-date customer records and information.
  • Educating customers on fraud prevention and security measures.
  • Promoting bank products and services to meet sales targets.

Accomplishments:

  • Achieved consistently high customer satisfaction scores through effective issue resolution and personalized service.
  • Implemented a streamlined process for handling customer complaints, resulting in a 20% reduction in resolution time.
  • Played a key role in promoting digital banking services, contributing to a 15% increase in online transactions.
  • Recognized for outstanding customer service with the "Employee of the Month" award on three occasions.
  • Successfully cross-sold banking products, exceeding monthly sales targets by 25%.

Junior Data Analyst

Omead Enterprise Ltd
01.2022 - 01.2023
  • Data Collection and Processing: Gather, clean, and preprocess large datasets from various sources to ensure accuracy and completeness.
  • Database Management: Maintain and optimize databases, ensuring efficient storage and retrieval of information for analytical purpose.
  • Statistical Analysis: Conduct statistical analyses, including regression analysis, hypothesis testing, and data mining, to derive actionable insights
  • Trend Analysis: Identify patterns and trends within datasets, providing valuable insights for informed decision-making
  • Quality Assurance: Ensure data integrity by performing regular audits, validating data accuracy, and implementing quality control measures
  • Collaboration: Work closely with cross-functional teams to understand business requirements and provide data-driven solutions
  • Automation: Develop and implement automation processes to streamline data collection, analysis, and reporting procedures
  • Continuous Learning: Stay current with industry trends, emerging technologies, and best practices in data analytics.

Accomplishments :

  • Process Improvement Specialist: Identified and implemented process improvements, streamlining operations and reducing costs by 20%, contributing to enhanced overall efficiency and productivity.
  • Data-Driven Decision Maker: Applied data analysis for providing actionable insights, enabling informed decision-making and contributing to a 15% improvement in strategic planning and resource allocation.
  • Stakeholder Communication Facilitator: Ensured effective communication between business units, resulting in a 25% reduction in project timelines and a 15% increase in overall project success rates.
  • Market Research and Trend Analysis: Conducted comprehensive market research and trend analysis, providing key insights that contributed to a 20% increase in market share and a better understanding of industry dynamics.
  • User Experience Enhancement: Collaborated with cross-functional teams to enhance user experience based on data-driven insights, leading to a 30% improvement in customer satisfaction and a 25% increase in user retention.
  • Streamlined reporting processes by automating routine tasks using Python and Excel macros.
  • Enhanced data accuracy by meticulously cleaning and organizing datasets for analysis.

Digital Marketing Expert

EFA Unique Services
09.2020 - 08.2022

Responsibilities :

  • Developing and executing comprehensive digital marketing strategies to enhance brand visibility and engagement
  • Analyzing key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts
  • Conducting market research to identify trends, competitor activities, and opportunities for growth
  • Implementing Search Engine Optimization (SEO) strategies to improve website ranking and organic traffic
  • Collaborating with cross-functional teams to align digital marketing initiatives with overall business objectives
  • Utilizing analytics tools to track and report on the success of campaigns and recommend optimizations
  • Staying abreast of industry trends and emerging technologies to drive innovation in digital marketing efforts.

Accomplishments :

  • Integrated Campaign Management: Orchestrated and executed multi-channel digital marketing campaigns, achieving a 30% increase in overall online reach and a 20% improvement in cross-channel synergy.
  • ROI-driven Strategist: Implemented data-driven marketing strategies, resulting in a 25% increase in return on investment (ROI) for digital advertising campaigns and a tangible impact on the bottom line.
  • Social Media Maven: Elevated social media presence through engaging content strategies, achieving a 40% growth in social media followers and a 25% increase in user engagement.
  • Email Marketing Optimization: Enhanced email marketing performance through segmentation and personalization, resulting in a 15% increase in open rates, a 20% boost in click-through rates, and a 10% rise in overall email campaign effectiveness.
  • Analytics Expertise: Utilized advanced analytics tools for tracking and analyzing key performance indicators, facilitating continuous optimization and a 15% improvement in overall digital marketing campaign effectiveness.

Business A

Product Manager

Pacesetter Buddings And Interior
01.2018 - 01.2020
  • Market Research: Conduct in-depth market research to identify trends, customer needs, and competitive landscape to inform product strategy
  • Product Strategy Development: Formulate and communicate a clear product vision and strategy, aligning with overall business objectives
  • Roadmap Planning: Develop and manage a comprehensive product roadmap, outlining feature releases and timelines
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including development, marketing, sales, and customer support, to ensure a unified approach to product development and launch
  • User Experience (UX) Design: Work closely with UX designers to create intuitive and user-friendly product interfaces, ensuring a positive customer experience
  • Performance Monitoring: Continuously monitor product performance, collecting and analyzing data to identify areas for improvement and optimization.
  • Increased product adoption by developing and implementing effective marketing strategies.
  • Streamlined the product development process for faster time-to-market and improved efficiency.

Accomplishments

  • Product Launch Success: Orchestrated the successful end-to-end launch of a new software product, achieving a 20% increase in market share within the first quarter and exceeding revenue projections by 15%.
  • Cross-Functional Collaboration: Fostered seamless collaboration between engineering, design, and marketing teams, resulting in a 30% reduction in time-to-market for product updates and enhancements, enhancing overall agility and responsiveness to market demands.
  • User-Centric Innovation: Implemented user feedback-driven enhancements, leading to a 25% improvement in customer satisfaction scores and a 20% increase in user retention, showcasing a commitment to continuous improvement and customer-focused product development.

Education

MBA - Business Administration

Nexford University
Washington D.C USA
09.2023

Bachelor of Science - Economics

Kwararafa University
Wkari
01.2011

Some College (No Degree) -

Universal Skill Institute

Diploma in Business Management (Upper Credit) -

Benue State University
01.2006

Skills

  • Strategic Communication
  • Adaptability and Innovation
  • Cross-functional Collaboration
  • Leadership
  • Adaptability
  • Problem Solving
  • Creativity
  • Team Collaboration
  • Interpersonal Skills
  • Credit Evaluation

Affiliations

  • Nexford University Alumini Network-Graduate Member
  • Nigerian Institute of Management-Affiliate Member

Certification

  • Digital Marketing Expert Certification

Awarded by Digital Marketing Skill Institute

Date of Completion: March 2022

  • Professional Membership Certification

Awarded by Chaptered Institute of Bankers in Nigeria(CIBN)

Date: 2019

Affiliate Member Certification

Awarded by Africa Business Opportunity

Date: 2023

HOBBIES

I have Authored 3 books, I love keeping fit and making  positive impact in people;s lives

REFREES

Available on request.

Timeline

Copywriting Expert

Self Employed Writer
03.2022 - Current

Junior Data Analyst

Omead Enterprise Ltd
01.2022 - 01.2023

Digital Marketing Expert

EFA Unique Services
09.2020 - 08.2022

Product Manager

Pacesetter Buddings And Interior
01.2018 - 01.2020

Senior Customer Care Officer

First Bank of Nigeria Ltd
08.2016 - 08.2023

Financial Transaction Officer

First Bank of Nigeria Ltd

MBA - Business Administration

Nexford University

Bachelor of Science - Economics

Kwararafa University

Some College (No Degree) -

Universal Skill Institute

Diploma in Business Management (Upper Credit) -

Benue State University
Grace Omoha-Ogah