Blogging
Georgia Gkolfi
E-commerce & Digital Specialist
Amsterdam
Summary
Proven expertise in e-commerce and digital marketing, specializing in site merchandising, CRM, and customer journey optimization. Skilled in data-driven strategies, content management, and KPI analysis to enhance operations and engagement. Passionate about fashion retail, with experience in both startups and corporate environments, and eager to bring transferable skills to a dynamic, customer-focused brand.
Overview
8
8
years of professional experience
2023
2023
years of post-secondary education
4
4
Languages
Work History
Digital Trade Outlet Lead
G-Star RAW
03.2024 - Current
- Optimizing digital merchandising across 18 markets, driving the online outlet business and supporting expansion into new regions
- Managing trade calendars, promotional activations, and cross-channel marketing to achieve sales targets and enhance customer journeys
- Providing data-driven insights on product performance to guide quarterly buying decisions, ensuring optimized inventory
- Leading CRM strategy while collaborating on Affiliate and SEA initiatives to drive engagement and deliver impactful results
E-com Coordinator South Europe
G-Star RAW
12.2022 - 02.2024
- Prepared weekly and seasonal sales reports for South Europe, analyzing KPIs and providing product recommendations to enhance site performance
- Managed on-site product merchandising and localized content creation to ensure relevance for regional markets and improve the customer experience
- Supported CRM and loyalty campaigns, optimized CMS processes, and collaborated with cross-functional teams to improve website functionality and trade activations
Online Sales Coordinator
Kings Of Indigo
06.2021 - 11.2022
- Managed B2C webshop operations, including content updates, product merchandising, and sales optimization (CMS Shopify Plus, tools Hotjar, GA)
- Collaborated with sales and marketing teams to execute e-mail campaigns, SEO and projects including size guide and denim fit guide
- Analyzed product performance to inform stock management and ecommerce strategies, ensuring strong sell-through
Sales Support Benelux Internship
MG Motor Europe
02.2021 - 05.2021
- Analyzed market trends and reported on sales metrics to support distributors and optimize performance
- Collaborated with the Marketing team on lead generation campaigns and developed value propositions, including partnerships and brand store strategies
E-commerce Operation Assistant
Mourtzi.com
11.2017 - 07.2019
- Handled customer service inquiries, including sales, returns, and complaints, ensuring a smooth customer journey
- Optimized website content with improved product descriptions, categories, and newsletters
Content Marketing Intern
Douleutaras
03.2017 - 06.2017
- Created blog content and managed SEO tasks, including keyword research, backlinks, and website optimization
- Handled PR and communication efforts, such as press releases, affiliations, and content exchanges, in a fast-paced start-up environment
Education
MSc - Marketing
Vrije Universeiteit Amsterdam
01.2019 - 01.2020
BSc - Business Economics & Finance
Athens University of Economics and Business
01.2012 - 01.2018
Erasmus Exchange
Université D' Auvergne
Skills
- Email marketing
- Leadership
- Digital merchandising
- Data analysis
- SAP
- Competitor Analysis
- Teamwork
- CMS
- Product Content
- Marketing campaign management
Interests
Candles
Cinema
Pilates
Video games
Timeline
Digital Trade Outlet Lead
G-Star RAW
03.2024 - Current
E-com Coordinator South Europe
G-Star RAW
12.2022 - 02.2024
Online Sales Coordinator
Kings Of Indigo
06.2021 - 11.2022
Sales Support Benelux Internship
MG Motor Europe
02.2021 - 05.2021
MSc - Marketing
Vrije Universeiteit Amsterdam
01.2019 - 01.2020
E-commerce Operation Assistant
Mourtzi.com
11.2017 - 07.2019
Content Marketing Intern
Douleutaras
03.2017 - 06.2017
BSc - Business Economics & Finance
Athens University of Economics and Business
01.2012 - 01.2018
Erasmus Exchange
Université D' Auvergne
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