George Romanescu

Moving from Romania can be a stressful experience, especially for families. That's why I took the role for house coordination, emotional support and coaching during transition period. Additionally, I am serving as strategic decision maker for all
your family's needs.

With my extensive knowledge gained from advertising and trade marketing, I joined the McDonald's Romania marketing team. During my tenure of three years and four months, I undertook several challenging tasks, during the market
changes pre and post Covid.
For approximately five months I served including
as a Marketing Director, having the main task to put in place a national strategy
in order to reach our targets: high guest count and sales targets.

My business responsibilities during this role included:

• Collaborating with marketing director to establish McDonald's Romania as the leading brand in romanian market.
• Coordinating v-team's communication strategies to disseminate brand's message via various platforms, such as advertising and promotions.
• Coordinating v-team in designing and implementing approaches and methodologies to address specific consumer or business issues in alignment with McDonald's overall vision and strategy.
• Selecting suitable research vendors and serving as key contact for both qualitative and quantitative research projects from commencement to completion.
• Selecting appropriate vendors or partners and serving as key contact.
• Designing, tracking on a monthly basis, and closing annual marketing budget.

My tenure working alongside Dragos Paiu, the marketing director, was the most rewarding professional experience I've had to date, even if it lasted only one year. This role allowed me to leverage my advertising and technical background and in collaboration with Dragos marketing expertise, take it to the
next level.

My business achievements during this role include:

• Collaborating with v-team to develop and execute strategic plans that increased brand awareness in pharmaceutical market.
• Creating and coordinating content while tracking results.
  Designing and executing beta graphic simulations using Adobe.
• Organizing and conducting monthly training sessions for pharmaceutical owners across the country.
• Overseeing the rebranding of more than 150 pharmacies with new franchise, with plans to brand over 700 more by the end of my tenure.
• Building relationships and communicating effectively with sales team and other contributors to achieve quarterly sales goals and new store openings.
• Directly managing multidisciplinary teams of suppliers, finance advisors, and others.
• Collaborating with partners, finance teams, and other members of the team to budget and allocate funds every quarter.
• Overseeing product launch and brand development for "Seva," as food supplement.
• Coordinating with marketing director to design and execute National Aphega Event, which saw participation from more than 400 individuals.
• Maintaining constant coordination with over 700 franchise Alphega pharmacies, including the distribution of trade marketing materials,organization of marketing events, and ensuring alignment with Alphega brand book.

• Overseeing openings of new pharma stores. This involved designing, proposing, producing, and mounting key trade marketing exterior signage, collaborating with construction department
• Creating and disseminating marketing materials, organizing media and BTL activities during store launch, and creating promotions and events
• Rebranding old pharma stores to promote a fresh and modern image
• Managing all marketing materials and signage for over 220 pharma stores
• Providing support for marketing campaigns and sales department requests

I have recently returned to Trust Vision as Operations Manager after a two years pause. During my previous tenure, I had demonstrated my ability to manage significant projects and teams effectively, which the management recognized after my departure. Additionally, owing to my technical background and experience, I had also been serving as the COO and CTO of the company.

My key responsibilities included:

• Coordinating communication between partners, clients, and employers regarding project, event or campaign expectations and goals
• Managed strategic events and campaigns for notable clients such as Kraft Foods Romania, Mondelez International, Cosmote, Bergenbier, Tnuva Romania, LG Romania, and Jacobs Dowge Egberts Romania
• I had also overseen national campaigns, involving more than 300 locations and over 500 people simultaneously
• Furthermore, I had played an active role in client presentations and bids, taking on new business role
• I was responsible for constructing budgets and negotiating with clients and partners, as well as ensuring efficiency of logistics and cost control
• I had also recruited key members of team for national and Bucharest positions and trained and motivated entire city managers.