GENET SINTAYO
Strategic Partnerships Manager
Nairobi
Summary
- Resourceful Account Manager with excellent client oversight, issue resolution and relationship-building expertise. Maximized repeat business opportunities and utilized proven prospecting techniques to expand client base. High-level sales cycle knowledge and strong collaborative skills leading to optimum outcomes.
Overview
11
11
years of professional experience
Work History
Account Manager
Booking.com
05.2016 - Current
- Tasked to increase market penetration in Tanzania & Kenya after successful revenue increase in Ethiopia market by 150%.
- Responsible for informing and consulting accommodation partners in regards to their business performance, market opportunities and industry trends, Managed Portfolio of 120 High Value Partners
- Increase Booking.com Market share and brand awareness through new partnerships , increasing New partnerships by 110% and growing relationship with current client portfolio
- Managing high revenue generating accounts and aligning strategy in Kenya, Uganda, Tanzania & Ethiopia
- Empower partners on how to use system, tools and available products of Booking.com BV with goal of optimizing their performance on platform and creating amazing experience for Booking.com customers
- Evaluating local market characteristics, trends and drivers, and effectively prioritize and manage performance of portfolio of accounts to business value .
- Offering expertise in building partnerships, retaining key accounts and enhancing profit channels, with excellent client oversight, issue resolution and relationship-building expertise increasing adoption rate of Booking.com Products by 40%.
Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies to achieve long term mutually beneficial relationships
Identified issues, analyzed information and provided solutions to problems
Country Sales Manager
Assa Abloy E.A Ltd
06.2013 - 04.2016
- Recruited, trained and coached 4 -member team to support company growth
- Maintained and expanded customer base by counseling sales representatives, Technical team, building and maintaining rapport with customers and identifying new customer opportunities
- Gathered information on competitor activities and market trends to enhance strategic decision-making
- Developed and maintained relationships with customers and suppliers through account development
- Delivered feedback to decision-makers regarding employee performance and training needs
- Secured consistent stock supply by providing accurate sales forecasts and managing shipments appropriately
- Developed highly profitable pipeline based on multiple sales penetration techniques
- Identified key entry points to enhance market penetration and effectively analyzed data increase profitability
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals
- Researched Ethiopia Market thoroughly to adapt sales strategies accordingly
- Recommended new Products lines by surveying consumer needs and trends and tracking competitors.
Account Manager
Catapult Brand Consulting LTD
Nairobi, Nairobi City
09.2012 - 05.2013
- Creating a portfolio of client accounts and monitoring the ongoing activities related to them
- Managing, reviewing progress and delivering the client’s advertisement projects.
- Conducting meetings with the clients as well as informing them about the current work status of their projects.
- Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
- Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.
Education
Post Graduate Diploma - Marketing
Institute of Chattered Marketers
Nairobi12.2023
Bachelor of Commerce - Business Management & Industrial Psychology
University of Namibia
Windhoek04.2016
Skills
- Growth Expansion Strategies
- Business development
- Account management
- Strategic Partnerships
- Relationship Building and management
- Pipeline Management
- Customer Relationship Management
- Performance Management
- Strategic Planning
Timeline
Account Manager
Booking.com
05.2016 - Current
Country Sales Manager
Assa Abloy E.A Ltd
06.2013 - 04.2016
Account Manager
Catapult Brand Consulting LTD
09.2012 - 05.2013
Post Graduate Diploma - Marketing
Institute of Chattered Marketers
Bachelor of Commerce - Business Management & Industrial Psychology
University of Namibia
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