Frans Van Kogelenberg
Leerdam
Summary
Experienced and results-oriented senior account manager/relationship manager with a strong focus on long-term customer relationships, business development and sales support within the design sector.
Over 20 years of experience in both national and international markets (the Netherlands, Belgium, Germany). Skilled in building and managing dealer networks in both the retail and contract markets and in achieving sales growth for premium brands.
Overview
25
25
years of professional experience
Work history
Sales Executive
Burik & Burik BV
Amsterdam, The Netherlands
2018.04 - Current
- Responsible for commercial growth in the Netherlands of the premium international design brands Rimadesio, Moroso, Extremis, Pedrali, Tom Dixon, Knoll Studio, and RS Barcelona.
- Develop strategic sales plans and set targets to achieve and exceed sales objectives. Build brand awareness among prescribers.
- Providing training to dealers and architects and organising international training trips to manufacturers.
- Maintaining contacts with high-end dealers, (interior, garden, lighting) architects and interior designers.
- Proactively advise dealers, architects, and end customers on product choices based on needs and specifications.
- Achieving revenue growth through relationship management, acquisition, and project support.
- Developed customer loyalty with excellent customer service, leading to repeat business.
- Managed client relationships from early stages of sales process through to post-sales.
Sr. Accountmanager The Netherlands & Belgium (FL)
Nilson Beds
Barneveld, The Netherlands
2015.09 - 2018.03
- Responsible for sales and commercial growth in the Netherlands and Belgium.
- Maintaining contacts with dealers, architects, interior designers, hotel owners. B2B.
- Advising consumers, who are often referred by interior designers. B2C.
- Report sales performance and market insights to the owner and contribute to strategic decision-making.
- Achieving revenue growth through relationship management, acquisition, and project support.
- Analysing market trends and competition to identify opportunities and improve the company's positioning.
- Worked closely with product development teams for customising offerings according to client needs.
- Arranged and attended networking events, expanding professional contacts and prospects.
International Accountmanager
Van de Sandt Building & Exhibition
Waardenburg, The Netherlands
2015.03 - 2015.08
- International sales and relationship management.
- Supervising national and international trade fair projects (particularly automotive) and temporary construction solutions.
- Developed business plans to achieve market penetration and expansion.
- Delivered tailored solutions for meeting unique client requirements.
Account- / Dealermanager The Netherlands & Belgium
Metalfire – Architectural Fireplaces
Ghent, Belgium
2009.09 - 2015.02
- Expanding and maintaining dealer networks in Belgium and the Netherlands in the top segment of the fireplace industry.
- Introduce architects and interior designers to the brand and train them on the many possibilities it offers for their projects.
- Project support from start to finish, particularly in customized solutions.
- Developing a new market in Germany. Training and mentoring new German colleague.
- Supporting the export manager to generate growth in existing and new export markets.
- Advising the R&D department on collection composition.
- Facilitated communication between different departments, encouraging teamwork and collaboration.
Accountmanager The Netherlands
STÛV Fireplaces
Namur, Belgium
2004.12 - 2009.09
- Establishing and expanding a dealer network in the Netherlands.
- Representation and sales growth for a leading brand in the fireplace industry.
- Analysing the market and advising management on strategies to pursue.
- Responsible for sales growth at dealerships.
- Utilise sales forecasts and pipeline activities to predict and plan revenue.
- Exposure of the brand in dealer showrooms.
- Providing both sales and technical product training.
- Provide technical support to partners.
- Organising and running trade fairs. Actively participating in trade fairs and events. Following up on leads and contacts.
Various commercial roles
Café Bar Holland b.v.
Gorinchem, The Netherlands
2000.11 - 2004.11
- Supervisor of telemarketing departments (internal and external), support call centres in Belgium and Germany in the form of training and building departmental structure.
- Setting up direct mail campaigns in collaboration with the marketing department.
- Managing and training telemarketing team.
- Accurately updated the database and administrative systems
- Senior Internal Sales Representative.
- Junior Internal Sales Representative.
- Maintaining contact with the company's customers. Contact with field staff.
- Answer incoming emails and telephone calls.
Education
HBO Bedrijfskader - commercial / administrative
Hogeschool van Utrecht
Utrecht / The Netherlands /1998 - /2000
MBO+ - General trade
Chr. College Abstede
Utrecht / The Netherlands /1996 - /1998
HAVO (higher general secondary education) -
Chr. College Prins Willem Alexander
Leerdam / The NetherlandsSkills
- Strategic planning
- Accountmanagement
- Networking
- Provide training
- Proactive
- Communication skills
- Strong sense of responsibility
- Reliable
- Emphatic
- Results-oriented
- MS Office: Word - Excel - PowerPoint
- Social Media: Linked-In - Facebook
- Representable appearance
- Customer-focused
- Fulltime available
Courses
- Nemas Middle Management, 1998
- NIMA-A Marketing, 2000
- Professional training in ambient heating, 2005
Languages
Dutch
Native
English
Fluent
German
Intermediate
French
Elementary
Timeline
Sales Executive
Burik & Burik BV
2018.04 - Current
Sr. Accountmanager The Netherlands & Belgium (FL)
Nilson Beds
2015.09 - 2018.03
International Accountmanager
Van de Sandt Building & Exhibition
2015.03 - 2015.08
Account- / Dealermanager The Netherlands & Belgium
Metalfire – Architectural Fireplaces
2009.09 - 2015.02
Accountmanager The Netherlands
STÛV Fireplaces
2004.12 - 2009.09
Various commercial roles
Café Bar Holland b.v.
2000.11 - 2004.11
HBO Bedrijfskader - commercial / administrative
Hogeschool van Utrecht
/1998 - /2000
MBO+ - General trade
Chr. College Abstede
/1996 - /1998
HAVO (higher general secondary education) -
Chr. College Prins Willem Alexander