Frank Verweij
Reeuwijk
Summary
A seasoned marketing leader with a proven track record of developing and executing effective marketing strategies and campaigns for global companies in various sectors, including ICT, Healthcare, Hospitality and FMCG. Skilled in managing cross-functional teams, PR agencies, partners, and vendors across multiple regions and markets. Experienced in building brand awareness, generating demand, launching new products, and creating customer loyalty. Fluent in three languages and proficient in one.
Overview
37
37
years of professional experience
Work History
Director Partner Marketing International, Healthcare & LifeScience
Microsoft
Amsterdam
08.2023 - Current
- Responsible for creating and executing marketing strategies for partners in the International region, collaborating with cross-functional teams to deliver innovative solutions, and monitoring and analyzing the performance of campaigns
- Directly manage 6 employees.
Director International Marketing
Nuance Communications
Amsterdam/Dublin
06.2011 - 08.2023
- Responsible for the overall strategy and execution of regional marketing plans and demand generation programs for the Enterprise and Mobile division, working closely with sales leadership and customer success teams to support sales goals
- Managed 6 employees in different regions, including Solution Marketing.
Marketing Director Benelux
Alcatel – Lucent Enterprise
Hilversum/Rijswijk/Antwerp
01.2010 - 06.2011
- Responsible for the creation and execution of Marketing strategies and tactics within the Benelux region for the Enterprise Division, managing 3 employees and being a member of the Benelux Management Team.
Senior Marketing Manager EMEA – Customer & Partner Marketing
Genesys
Huizen
04.2008 - 12.2009
- Responsible for all Customer & Partner Marketing activities in EMEA, including communication, event management, reference management, sales development, and lead generation
- Managed 3 employees and received the ‘Genesys Imperative Award 2006’.
Marketing Manager Northern Europe
Genesys
Huizen
07.2003 - 04.2008
- Responsible for the creation and execution of Marketing strategies and tactics within the region, managing PR agencies, events, and demand generation programs
- Also acted as Project Manager for the yearly Genesys EMEA User & Partner conference.
Marketing Communications Manager BeneMEA & Nordics
Vignette
Amsterdam
11.2001 - 06.2003
- Responsible for the development and deployment of marketing communications programmes in Northern Europe, including press/PR, brand management, demand generation, customer speakers, partner marketing, event management, and collateral translation
- Received the ‘Company Excellence Award’ in Barcelona 2002.
International Promotion Manager
Tiscali
Milan
01.2001 - 10.2001
- Responsible for the development of international sponsorships, press spokesperson, and the general promotion of Tiscali International across 16 countries.
Marketing Manager International Promotions
World Online International
Rotterdam
02.2000 - 12.2000
- Responsible for the management of international music and sports sponsorship, including event co-ordination, press and publicity, consumer exhibition, and corporate hospitality.
Field Promotion Manager Racing
Philip Morris Holland
Amstelveen
08.1997 - 02.2000
- Responsible for the management of all racing activities for the brand Marlboro, including sponsorship of teams and drivers, press and publicity, event co-ordination, and corporate hospitality.
Field Promotion Manager
Philip Morris Holland
Amstelveen
10.1991 - 08.1997
- Responsible for the overall annual planning and execution of events, consumer exhibitions, trade fairs, and promotion activities for the brands Marlboro, Chesterfield, and Philip Morris.
Promotions Assistant
Philip Morris Holland
Amstelveen
04.1989 - 10.1991
- Responsible for the day-to-day execution of the planned promotional activities and events, including the planning, preparation, controlling, evaluation, and budgetary control.
Assistant Front Office Manager
Golden Tulip Hotel
Capelle a/d Ijssel
01.1988 - 04.1989
- Responsible for the day-to-day management of the Front Office department and organizing the rota for shifts.
Receptionist B
Hotel Sofitel
Den Haag
05.1987 - 01.1988
- Responsible for the day-to-day management of the Front Office department, including check-in and reservations.
Education
Degree 1987 -
Hotel School The Hague
Degree 1983 -
M.A.V.O. St. Petrus Canisius
Skills
- Marketing Strategy and Planning
- Demand Generation and Lead Generation
- Event Management and Coordination
- PR and Media Relations
- Partner Marketing and Customer Marketing
- Brand Management and Messaging
- Team Management and Leadership
- Budget Management and Reporting
Languages
- Dutch, Native-Speaker
- English, Fluent
- French, Fluent
- German, Fluent
- Italian, Intermediate
Hobbies and Interests
- Travelling
- Football
- Motor Sport
- Cycling
Training
- Accueil enVente, Namen (B)
- Train the Trainer, Capelle a/d Ijssel, 10/1988
- Nima A, Marketing Institute SRM, Rotterdam, 09/1990
- Internal and External Training courses at Philip Morris Holland and Philip Morris International
- Intense Italian Language course, Regina Coeli, Vught
- Several Management courses at Genesys & Nuance Communications
Timeline
Director Partner Marketing International, Healthcare & LifeScience
Microsoft
08.2023 - Current
Director International Marketing
Nuance Communications
06.2011 - 08.2023
Marketing Director Benelux
Alcatel – Lucent Enterprise
01.2010 - 06.2011
Senior Marketing Manager EMEA – Customer & Partner Marketing
Genesys
04.2008 - 12.2009
Marketing Manager Northern Europe
Genesys
07.2003 - 04.2008
Marketing Communications Manager BeneMEA & Nordics
Vignette
11.2001 - 06.2003
International Promotion Manager
Tiscali
01.2001 - 10.2001
Marketing Manager International Promotions
World Online International
02.2000 - 12.2000
Field Promotion Manager Racing
Philip Morris Holland
08.1997 - 02.2000
Field Promotion Manager
Philip Morris Holland
10.1991 - 08.1997
Promotions Assistant
Philip Morris Holland
04.1989 - 10.1991
Assistant Front Office Manager
Golden Tulip Hotel
01.1988 - 04.1989
Receptionist B
Hotel Sofitel
05.1987 - 01.1988
Degree 1987 -
Hotel School The Hague
Degree 1983 -
M.A.V.O. St. Petrus Canisius
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