Francisco J. Ramirez Perez

Promoted to Senior FP&A Manager with an expanded scope, including new responsibilities while maintaining previous role tasks. Additional responsibilities include:

• Global indirect finance head responsible for business partnering procurement teams across a +5bn€ scope including Logistics, Manufacturing, Co-manufacturing with a focus on business performance animation, cost competitiveness and global reporting guidelines.
• Led the design and global implementation of co-manufacturing and logistics cost modeling, enhancing cost competitiveness and significantly improving forecast accuracy through an automated forecast with market indexes.
• Mark to market tracking and evaluation to analyze industry cost competitiveness which led to better pricing decisions.
• 3 direct reports

• Responsible for analyzing, planning, coordinating, and consolidating the global raw material cost at Danone, which accounts for +10bn€ or +50% of the company’s COGS across different geographies and categories.
• Global ownership of Material Variance Analysis (MVA) reporting guidelines, successful deployment and implementation across +200 business units, including productivity which accounted for +700M€ annually.
• Successfully navigated the high inflation period in 2022, improved forecast accuracy by 15% despite a high volatility context.
• FP&A management of the Global Procurement Buy and Sell Model, +3Bn€ annual budget, delivered consistent results in terms of quality and accuracy to the BUs in order to execute their pricing strategies properly across Europe, Noram and Latam.
• 1 direct report.

• Commercial finance business partner of a +400M€ net sales business unit responsible for commercial budget of +70M€.
• Overseeing brands and channels P&L, profitability, pricing, promotions, and trade terms.
• Successfully delivered target in the most challenging year during COVID lock downs impacting the business by 30%, led a pricing re-engineering between gross and net sales that offset the fixed cost absorption.
• Conducting rolling forecasts, analyzing actuals, and performing net sales variance analysis.
• Significantly improved internal audit score, leaving all controls in green with a healthy balance sheet.
• 3 direct reports.

• Finance partner in business cases for new prospects and innovations together with multifunctional teams Sales, Marketing, Supply Chain, R&D, etc). Managed P&L, Capex, Payback, management for investment projects financial evaluation in line with company guidelines.
• Evaluated and delivered +20 successful business cases that led to net sales, market share and costs improvement. Contributing positively to the business operating margin.
• Marketing budget controller including: Open TV, Digital, OOH, Paid TV, Trade marketing, Fixed Assets. Variance analysis, forecast and balance sheet management.
• Delivered annual operating budget, 10% optimization and pay as we grow analysis to ensure efficient resource allocation.
• 1 direct report.

• Full P&L management of a business unit with 400M€ net sales and 65M€ operating margin.
• Integration of both sales and operations scenarios in order to meet the company targets.
• Improved forecast accuracy by 25% through risk and opp management and stage & gates, business delivered stretch target in Net sales +7% and Operating margin +50bps.
• Overheads financial controller, management of budget of ~30M€ and monthly rolling forecast of different structural costs including: headcount, consulting fees, etc.
• Optimized the budget with a cost reduction of 8% by creating a zero based budget.

• Finance leader in a distribution center, responsible for the financial control of the site, including daily income and expenses.
• Developed from scratch a P&L per distribution route of the site that spotted non-profitable routes, leading to 5% savings on the annual operating budget and a network optimization.

• Part of the local treasury team in charge of the planning and reconciliation of the forex exposure process.
• Created dashboards and processes from scratch that led to a 10% time improvement for faster decision on the exposure and hedging activities.

• Responsible for internal accounting and relationship with suppliers.