Faty Balakhdouch
Profielschets
Data-driven SEO & CRO Specialist and Product Owner with expertise in Magento and Shopify. Proven track record of increasing organic traffic and conversion rates through technical SEO, A/B testing, and user-focused funnel optimisation. Experienced in driving business growth through data-driven decision-making, performance optimisation, and cross-functional collaboration.
Overzicht
12
12
years of professional experience
6
6
years of post-secondary education
Werkervaring
CRO Specialist
Brandfield
Groningen
2025.09 - 2026.06
- Optimised landing pages, analysed user behaviour, executed A/B tests, and improved checkout flows.
SEO Specialist
Brandfield
Groningen
2024.07 - 2026.06
- Technical SEO audits, content strategy, link building, and keyword performance monitoring.
SEO Specialist
MedicaJourney
2020.02 - 2026.06
- Website performance analysis, SEO content optimisation, and ranking improvements.
Marketplace Specialist
Brandfield
2024.02 - 2024.08
Customer Service Specialist
Brandfield
2022.01 - 2024.01
International Health Consultant
Estetik International Health Group
Istanbul
2017.08 - 2020.08
- Patient consultations, translations, and surgery planning support.
Portfolio Manager
Sales Property Turkey
Istanbul
2015.06 - 2017.06
Debt Recovery Agent
Attijariwafa Bank
Morocco
2015.01 - 2015.05
Junior Buyer
Moso Communication
Morocco
2014.01 - 2015.01
Opleidingen
Bachelor's Degree - Marketing and Communication
ESTEM
2011.01 - 2014.01
DUT - Techniques de Communication et Commercialisation
ESTEM
2011.01 - 2014.01
Vaardigheden
- Ahrefs
- Semrush
- Microsoft Clarity
- SE Ranking
- Screaming Frog
- Ecommerce Strategy
- Technical SEO
- Shopify Plus
- Magento 2 Admin
- Hotjar
- CrazyEgg
- Google Search Console
- Google Analytics
- Search Engine Optimisation
- Information analysis
- Stakeholder management
- Innovative thinking
- Performance optimisation
- Digital marketing analytics
- Diplomatic negotiation
- Results oriented approach
- Data analysis
- Process optimisation
Languages
Dutch
Gevorderd
Arabic
Bijna eerstetaalniveau
French
Bijna eerstetaalniveau
English
Vergevorderd
Tijdlijn
CRO Specialist
Brandfield
2025.09 - 2026.06
SEO Specialist
Brandfield
2024.07 - 2026.06
Marketplace Specialist
Brandfield
2024.02 - 2024.08
Customer Service Specialist
Brandfield
2022.01 - 2024.01
SEO Specialist
MedicaJourney
2020.02 - 2026.06
International Health Consultant
Estetik International Health Group
2017.08 - 2020.08
Portfolio Manager
Sales Property Turkey
2015.06 - 2017.06
Debt Recovery Agent
Attijariwafa Bank
2015.01 - 2015.05
Junior Buyer
Moso Communication
2014.01 - 2015.01
Bachelor's Degree - Marketing and Communication
ESTEM
2011.01 - 2014.01
DUT - Techniques de Communication et Commercialisation
ESTEM
2011.01 - 2014.01