EYLEM CANDAN

• Spearheaded internal and external communication initiatives for 10th anniversary.
• Orchestrated various activities such as media interviews, press releases, social media content, and town hall meetings.
• Well-crafted compelling company narratives, engaging infographic videos, informative newsletters, and fact sheets.
• Implemented "First Girls, Pioneer Girls" CSR initiative.
• Conducted comprehensive internal and external communication studies for GPTW awards.
• Led and coordinated several global employee volunteering events.
• Managed social media channels, and orchestrated collaborations with media and social media agencies.
• Coordinated change management for integrating employees of into company culture.
• Conducted disease awareness and patient activation campaigns in immunology, oncology, neuroscience, and ophthalmology.

♛ Achievements

• Communication efforts resulted in reaching approximately 15 million individuals and were commended by Leadership Team.
• More than 200 students were touched through CSR Initiative and awarded by GPTW.
• Social media channels achieved Platinum Award from AVA Digital Awards.
• More than 10 million patients have been reached with targeted disease awareness campaigns.

• Designed quarterly 'Public Affairs Talk' best practice panels to help 19 countries improve their competencies in HTA, influencer engagement, patient activation, and digital campaigns.
• Accelerated execution of key public affairs and communications initiatives by working closely with global, countries, and area brand teams.
• Built strategic relationships with European-level patient organizations (EFPIA & EPF) to advance patient-focused outcomes.
• Managed issues and media requests by providing messaging and guidance to countries.

• Conducted market research aiming to identify, profile, and segment 100 Patient Groups'(PG) in Turkey.
• Developed multi-year capacity-building program to strengthen Patient Groups'(PG) capacity through tailor-made pieces of training.
• More than 100 PGs benefited from hundreds of trainings.
• Arranged multi-stakeholder meetings twice including patient associations/ foundations, Ministry of Health, and pharmaceutical industry representatives.

• Protected and enhanced reputation by developing high impact targeted social media channels. (Instagram, YouTube, Facebook, and Twitter)
• Conducted communication initiatives to tell strong R&D efforts to internal and external stakeholders.
• Served as communications advisor to brand teams and proactively contributed to decision-making settings.
• Led more than 50 strategic communication and disease awareness initiatives for Immunology Division.

♛ Achievements

• Social media initiatives received President's Award.
• Several awards were granted through Global Stevie Award, President's Award, Media Cat, and Doctors Club for disease awareness initiatives.

• Used No Limits innovation approach by creating roadmap to turn Gastroenterology clinics into IBD Center of Excellence (CoE) in Turkey.
• Led posology task force team which aimed to receive Crohn's indication back in line with EMEA.
• Collaborated with IBD Physician & Patient Association and organized first time in Turkey 'World IBD Day' press event to help increase IBD awareness. 5 million people were reached by media.

♛ Achievements

• Granted prestigious global In-field Team All-Star award with Center of Excellence initiative.
• Earned President's Award for receiving Crohn's indication back.

• Successfully launched new marketing campaign.
• Strengthen partnerships with Gastroenterology portfolio brands.
• Established conceptual local meetings that targeted Gastroenterology and Surgeries.

♛ Achievements

• Market share increased by 50% significantly after launch of new campaign.

• Led launch of new HIV product, generated marketing strategy, and organized successful launch meetings.
• Built creative new marketing concept, established web-cast symposium, and organized World HIV awareness media conference meeting with support of Positive Living Patient Association.

♛ Achievements

• Within year, sales increased by 100%.

• Thoroughly examined all IMS-related data encompassing comprehensive market information to furnish marketing team with valuable perspectives on ever-changing dynamics of marketplace.
• Led 20 qualitative and quantitative market research studies that will guide marketing teams' product strategies.