Evgenia Gevorgova

Built assortment up to 1m SKU (marketplace + direct import) and hit GMV plan 54 % YoY.

• Closed strategic deals with top-80 suppliers, secured rebate up to 3 pp and faster lead-time .

• Designed data-based buy-plan; cut OOS by 5 % and improved stock-turn x2.

• Rebuilt category storefront: new filters, visual bundles — CTR ↑ 10 %, SKU-to-cart 5 pp.

• Ran promo-calendar & bonus negotiations; ROAS of campaigns ≥ N, CM kept positive even at -5 % discount.

• On-boarded 70 new vendors/quarter through scouting & coaching playbook.

• Managed KPI dashboard (GMV, margin, returns) in ClickHouse + DataLens; weekly business reviews with C-level.

• Coordinated closely with research and development teams to identify opportunities for product innovation in line with evolving customer needs and preferences.

• Conducted market research to identify new opportunities and target markets.

RESULT SNAPSHOT

GMV +54 %, margin +2 pp, OOS -10 %, rebate income + 5% in 12 mo.

KEY SKILLS

P&L Management • Assortment Strategy • Vendor Negotiation • Promo & Media Buying • Visual Merchandising • GA4 / DataLens / SQL basics • Growth Experiments

• Researched market trends to identify customer needs and preferences for strategic planning.

• Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.

• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.

• Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.

• Planned two seasonal collections per year: assembled product guide, look-book, site content.

• Ran B2B launch roadshows in 30 key cities → collected pre-orders

• Designed sales-training deck; trained > 100 retail staff,

Marketing & Communications

• Wrote PR-stories, press releases, SM posts; placed ads in print & online media.

• Organised runway-shows and trade-fair booths (on time & in scope).

• Launched nationwide promo mechanics for wholesale & retail partners; analysed ROI.

Budget

• Kept full document flow: contracts, POs, closing docs.

• Supported design team during look-book photo shoots (set, styling, logistics).

Strategic Projects

• Competitor scan each quarter → price & assortment adjustments.

• Developed franchise playbook and legal kit; enabled roll-out of first own-brand stores.

KEY ACHIEVEMENTS

• Secured pre-order pipeline covering 80 % of factory MOQ before production start.

• Delivered brand’s first franchise concept — 3 pilot stores opened in 2 months.

SKILLS GAINED

Go-to-Market • Collection Planning • B2B Roadshows • Budget Control • PR & Copywriting • Trade Fair Production • Franchise Docs • Team Training • Fashion Trend Research