Erik Wolkenfelt
Summary
Experienced, people-oriented leader passionate about organizational transformation, team development, and individual growth. Strategic thinker skilled at solving complex issues through sustainable transitional changes. Utilizes humor, effective confrontation, empathy, and patience to drive results in a collaborative work environment.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Marketing Strategy & Transformation Lead (D-level)
ING NL
01.2023 - Current
- Responsible for the marketing strategy and transformation of the brand, marketing & communications department.
- Managing the marketing budget of €63mln.
- Integrating and aligning the corporate marketing activities with the marketing activities of the business lines.
- Redesigned the way of working by creating an 'Obeya' room to visualize and manage the KPI and marketing activities.
- Designing the scope of services and skillsets to be future proof.
Brand & Digital Director Europe West
EY (Ernst & Young)
01.2021 - 01.2023
- Responsible for the brand strategy and positioning of EY in 25 countries with a focus on building and sharing thought leadership, social media, leadership positioning and employer branding.
- Managing a cross-regional team, aligning global, regional and local needs and activities.
- Developed comprehensive content strategy that increased organic traffic to company channels while positioning the brand as an industry thought leader.
Brand, Marketing & Communications Director NL
EY (Ernst & Young)
01.2019 - 01.2021
- Responsible for the marketing & communications strategy of EY in the Netherlands.
- Implementing a new (agile) way of working.
- Enhanced digital transformation and data driven decision making.
- Implemented innovative programs to strengthen reputation and market position.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Global go-to market leader consulting
EY (Ernst & Young)
01.2016 - 01.2019
- Responsible for the go-to-market strategy and implementation for EY Consulting from global to local.
- Led cross-functional teams to achieve company-wide goals, fostering a culture of collaboration and innovation.
Associate director brand marketing communications
EY (Ernst & Young)
01.2005 - 01.2016
- Developing and leading various marketing programs and teams.
- Collaborated closely with senior management to align project objectives with strategic company initiatives, ensuring that efforts contributed to overall business growth.
Intermediary/Branche manager/Regional manager
Randstad Nederland
01.1995 - 01.2005
Education
MBA -
MBA in Management
On Line07-2025
Commercial Economics - International Management
HEAO Breda
07.1994
VWO -
Titus Brandsma College
07.1988
Skills
- Marketing strategy development
- Marketing transformation
- Organizational change management
- Effective organizational skills
- Effective team leadership
- Collaborative teamwork
- Emplyee coaching and mentoring
- Relationship builder
- Continuous improvement mindset
- Problem-solving
- Employee development coaching
Certification
- Various leadership courses
- Climate school/ESG
- Word/Excel/PowerPoint
Languages
Dutch
Native language
English
Advanced (C1)
Personal Information
Date of Birth:
Hobbies and Interests
- Cooking
- Cycling
- Tennis
- Soccer
- Fitness
Digital Profile
Linkedin.com/in/erik-wolkenfelt-0727731
Timeline
Marketing Strategy & Transformation Lead (D-level)
ING NL
01.2023 - Current
Brand & Digital Director Europe West
EY (Ernst & Young)
01.2021 - 01.2023
Brand, Marketing & Communications Director NL
EY (Ernst & Young)
01.2019 - 01.2021
Global go-to market leader consulting
EY (Ernst & Young)
01.2016 - 01.2019
Associate director brand marketing communications
EY (Ernst & Young)
01.2005 - 01.2016
Intermediary/Branche manager/Regional manager
Randstad Nederland
01.1995 - 01.2005
MBA -
MBA in Management
Commercial Economics - International Management
HEAO Breda
VWO -
Titus Brandsma College
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