Elizabeth van de Sande
Eindhoven
Summary
Global healthcare marketing manager with over 15 years of experience in transforming complex technologies into compelling narratives through storytelling, creativity, and customer engagement. Expertise in cross-functional and cross-cultural collaboration to craft value-based narratives that highlight tangible clinical and operational benefits. A dedicated team player and empathetic leader committed to fostering collaboration, mentoring junior colleagues, and nurturing inclusive communities. Passionate about partnering with customers to create genuine testimonials and workflow stories that reinforce Philips as a trusted ally, while spearheading cross-business initiatives that emphasize value for patients, clinicians, and healthcare systems.
Overview
17
17
years of professional experience
Work History
Marketing Coordinator
GN ReSound
Marketing Communications Executive
Eaton Electric
Marketing Executive
Shanghai East Int’l Medical Center
Media Assistant
Clemenger Harvie Edge
English Teacher
Global Marketing Manager DXR
Philips Healthcare
01.2021 - Current
- Led the shift to value-based messaging, working closely with product management and the Marketing Center of Excellence to articulate real benefits for patients, staff, and hospitals.
- Designed and continue to lead global creative campaigns, including the flagship #GoingPlaces initiative (2.7M reach).
- Elevated Philips’ narrative at global tradeshows (RSNA, ECR), ensuring messaging communicated tangible value and connected authentically with customers.
- Collaborated with customers to develop first-of-a-kind testimonial programs and workflow videos, strengthening trust and reinforcing Philips as a reliable partner.
- Spearheaded a cross-business pediatric imaging project across DXR, CT, MR, and Ambient Experience. Designed an end-to-end storytelling journey from a child’s and clinician’s perspective, integrating customer testimonials, social media, training, and messaging.
- Nurtured the global DXR community, leading quarterly engagement calls that foster collaboration and inspire best practices.
- Mentor and coach junior colleagues, fostering teamwork and ensuring collective success across the organization.
Senior Marcom Manager MRI
Philips Healthcare
03.2020 - 12.2020
- Directed web content and brand messaging refresh, improving discoverability and reclaiming #1 search position.
- Produced engaging digital assets that simplified complex MRI technology, driving +33% uplift in conversion.
- Aligned visual identity and storytelling across channels for a cohesive, customer-centric presence.
International Sales & Market Specialist, Mammography Solutions
Philips Healthcare
01.2011 - 01.2018
- Delivered customer engagement programs, translating technical solutions into relatable, human-centered stories.
- Designed and executed multi-channel campaigns and launch toolkits for new products.
- Orchestrated events and KOL programs across geographies, positioning experts as authentic advocates.
- Created and led training programs combining storytelling and technical insights.
Marketing & Communications Manager, East & South China
International SOS
01.2010 - 01.2011
- Reframed client renewal messaging with a focus on value and reassurance, boosting retention to 98%.
- Designed localized communication plans for expansion into Tier 2 & 3 cities, driving 200%+ increase in engagement.
Marketing Manager & Fundraising Coordinator
CereCare Wellness Center
01.2009 - 01.2011
- Crafted new brand identity and storytelling strategy, dramatically increasing visibility.
- Expanded and professionalized fundraising initiatives, achieving +700% YoY growth.
Education
Fundamentals of Digital Marketing
Open University
01.2020
Post-Graduate Marketing Courses
University of Durham
01.2013
Post-Graduate Certificate - Media Planning & Buying
RMIT
01.2003
Bachelor of Business - Marketing & Management, Dual Degree
Monash University
01.2002
Skills
- Creative Storytelling & Messaging
- Value-Based Marketing
- Customer & Stakeholder Engagement
- Campaign Design & Execution
- Event Strategy & Tradeshow Messaging
- Cross-Business Collaboration
- Coaching & Team Development
- Go-to-Market Strategy
- KOL & Influencer Management
Accomplishments
- Spearheaded Philips’ first cross-business pediatric imaging campaign, uniting DXR, CT, MR, and Ambient Experience to deliver an end-to-end child and clinician journey. Developed customer testimonials, social campaigns, internal training tools, and talk tracks, positioning Philips as the partner of choice for 'Better Care for Every Child.'
- Built trust-based customer partnerships through testimonial and workflow video projects, developing authentic stories and reinforcing Philips as a reliable and empathetic partner.
- Led the shift to value-based messaging, repositioning communications around outcomes, efficiency, and patient care rather than technical features, in collaboration with the Marketing Center of Excellence.
- Shaped and spearheaded the #GoingPlaces campaign, engaging 2.7M people worldwide through empathetic storytelling, integrated digital content, and a global internal activation culminating in a European tradeshow experience.
- Elevated Philips’ storytelling and value-driven messaging at RSNA and ECR, shaping narratives and customer experiences that strengthened brand positioning and trust.
- Nurtured the global DXR community, leading quarterly engagement calls to foster collaboration, share assets, and inspire best practices.
Languages
English (native)
Timeline
Global Marketing Manager DXR
Philips Healthcare
01.2021 - Current
Senior Marcom Manager MRI
Philips Healthcare
03.2020 - 12.2020
International Sales & Market Specialist, Mammography Solutions
Philips Healthcare
01.2011 - 01.2018
Marketing & Communications Manager, East & South China
International SOS
01.2010 - 01.2011
Marketing Manager & Fundraising Coordinator
CereCare Wellness Center
01.2009 - 01.2011
Marketing Coordinator
GN ReSound
Marketing Communications Executive
Eaton Electric
Marketing Executive
Shanghai East Int’l Medical Center
Media Assistant
Clemenger Harvie Edge
English Teacher
Post-Graduate Marketing Courses
University of Durham
Post-Graduate Certificate - Media Planning & Buying
RMIT
Bachelor of Business - Marketing & Management, Dual Degree
Monash University
Fundamentals of Digital Marketing
Open University
Hobbies
Yoga
Swimming
Health & Wellbeing
Cooking
Travel & Culture
Art