Elizabeth van de Sande

Global healthcare marketing manager with over 15 years of experience in transforming complex technologies into compelling narratives through storytelling, creativity, and customer engagement. Expertise in cross-functional and cross-cultural collaboration to craft value-based narratives that highlight tangible clinical and operational benefits. A dedicated team player and empathetic leader committed to fostering collaboration, mentoring junior colleagues, and nurturing inclusive communities. Passionate about partnering with customers to create genuine testimonials and workflow stories that reinforce Philips as a trusted ally, while spearheading cross-business initiatives that emphasize value for patients, clinicians, and healthcare systems.

• Spearheaded Philips’ first cross-business pediatric imaging campaign, uniting DXR, CT, MR, and Ambient Experience to deliver an end-to-end child and clinician journey. Developed customer testimonials, social campaigns, internal training tools, and talk tracks, positioning Philips as the partner of choice for 'Better Care for Every Child.'
• Built trust-based customer partnerships through testimonial and workflow video projects, developing authentic stories and reinforcing Philips as a reliable and empathetic partner.
• Led the shift to value-based messaging, repositioning communications around outcomes, efficiency, and patient care rather than technical features, in collaboration with the Marketing Center of Excellence.
• Shaped and spearheaded the #GoingPlaces campaign, engaging 2.7M people worldwide through empathetic storytelling, integrated digital content, and a global internal activation culminating in a European tradeshow experience.
• Elevated Philips’ storytelling and value-driven messaging at RSNA and ECR, shaping narratives and customer experiences that strengthened brand positioning and trust.
• Nurtured the global DXR community, leading quarterly engagement calls to foster collaboration, share assets, and inspire best practices.

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