Elena Papini

Main activities:

• Supporting the team in managing content creation and content distribution.
• Collaborating with the team and external agencies to conduct a market research on the company’s advertisements.
• Support of the marketing (including digital) team in daily business.
• Strengthening the relationship between the company and its customers through communication channels.
• Assisted in creating written, video and image content for marketing channels.
• Helped with planning and hosting of marketing events.
• Participated in brainstorming meetings.
• Prepared persuasive sales and marketing presentation materials to engage clients.
• Conducted a research study for the company (RQ: To what extent does the type of advertisement for musical instruments (nostalgic vs. funny vs. informational), have an effect on consumers' purchase intention and attitude towards the product?; Sub-question: Is the effect of the type of advertisement for musical instruments (nostalgic vs. funny vs. informational) on consumer’s purchase intention and attitude towards the product, different for young people (between 18 and 35 years old) and old people (36 years old or older)?

Main activities:

• Supporting the creation of a Halloween Campaign in cooperation with an advertising agency.
• Working with a marketing team.
• Networking with employees working inside the Marketing department of the company.

Main activities:

• Brainstorming ideas for the next product line.
• Creating mood boards including product ideas for a potential Christmas line,Breakfast at Tiffany’s inspired line, and Beauty & the Beast themed line.
• Attending meetings and working in teams.