Digital Media Specialist
Tunnel End Construction Company
- Worked with external advertising agencies by coordinating and completing multiple projects.
- Researched and developed new campaigns across multiple channels.
- Formed profitable paid search strategies in collaboration with decision-makers.
- Monitored budget and adjusted advertising activities to improve ROI.
- Collaborated with cross-functional teams to ensure cohesive messaging and branding throughout all digital materials.
- Provided training resources for internal staff members on best practices related to digital media usage which contributed significantly towards a more unified approach companywide.
- Coordinated influencer marketing partnerships that led to increased brand exposure and customer acquisition.
- Assisted in planning and executing online events like webinars or live streaming sessions, drawing larger audiences than anticipated.
